Social Media For Real Estate Agents
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This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.
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Social Media For Real Estate Agents
- 2. Why Social Media?? • 89% • 88% • 51% • 3X
- 4. Why Not Social Media? • Not “techie” • Don’t know what to do • Too busy • Have good intentions
- 7. Just for Fun • Over 53,000 views • Why is it popular?
- 8. Social Capital • Why “social media”? • Jokes • Capital • How does social media fit into this? (hint: everything on the Web is written down)
- 9. Marketing Compare: Online Offline Blog Post Newsletter Flickr Mail photos Podcasts Mail a CD Status message Quick phone call Friending/Connecting Meeting people at networking events
- 10. Inbound Marketing Most web sites = one to many broadcast tools (megaphone) “-nothing on these sites—which are filled with sales-oriented messages—compel them to stay.”
- 11. Beyond Marketing Listings • Be a good listener • RSS feeds • Commenting • Asking questions • Sharing posts, information Speaking of Real Estate Blogs (Realtor.org), OAR Daily Buzz, LinkedIn News, Groups, Answers
- 12. Beyond Marketing Listings Establishing Presence • Business Plan • How often? • Why? –Market presence –Exposure for sellers’ listings? –Connect • Your website is your hub
- 13. “. . .When you tell the story well, you’ll get found by people who are eager to do business with you.” David Meerman Scott
- 14. What Some Agents Do
- 15. What Some Agents Do
- 16. What Some Agents Do
- 17. What Some Agents Do
- 18. Create Remarkable Content • Information • Questions • Visuals
- 21. 30 in 30
- 22. FAQ Create a list of topics/questions you can comment on or answer for: • Buyers • Sellers • Homeowners • Investors • Remodelers
- 23. Brainstorming • What could you create today without having to research the topic? • What questions could you answer? (make a list!)
- 24. Suggestions for Beginners • Tell your story • Participate • Be open and treat people as you would like to be treated • Listen • Don’t expect quick results • Block out time
- 25. More Suggestions Think beyond the listing photos and details: • What are the benefits? • Use seller testimonials: Example • Video of community: Example • Interview an affiliate
- 26. Even More Suggestions • Don’t give up too soon • Keep it simple • Don’t overdo or oversell • Don’t share just a link
- 27. Resources Where do I get material? • Other agents’ posting, video, photos (property rights!) • Creative Commons • What it is • Why use it • How to use it • Material from Realtor Content Resource • Share material from other sources (Inman News, RIS Media, OAR blog, etc.)
- 28. Resources Creating your own content • Video, photos (Videolicious, Haiku Deck, Canva) • Marketing pieces you create • Writing – Blogs – Twitter – Facebook – Other sites
- 30. What if? • Focused on one • Got the word out • Shared remarkable content • Built relationships
Notes de l'éditeur
- 89% of all home buyers start their search online (NAR) 88% of home buyers who used the internet to search for a home purchased through a real estate agent vs 71 % who did not use internet (NAR) 51% of home buyers looking at videos of homes use YouTube (Google) Agents who engage in social media are three times more effective than those who do not and earn three times more in gross commissions (Inman)
- What if I could show you how to build relationships online and nurture your prospects to become leads and clients, would that be of value to you?
- Just in case you wondered . . .
- Jokes Favors Captial definition: “any form of wealth capable of being employed in the production of more wealth.”
- Compare these traditional, offline marketing techniques to social networking online
- Why?
- Establishing Presence What do I do? Business Plan for Social Media Rationale Implementation steps: How much time and effort? How often do I do it? Getting the message out Tracking the response Why do I do it? What do I hope to achieve? Market presence (establish, maintain, or expand upon) Exposure for sellers’ listings? Give consumers another way to connect to you. Always point people back to information on your website. This is the hub of your wheel, social media are the spokes.
- Need a LinkedIn Premium account to be able to participate in LinkedIn ProFinder.
- Raj Qsar: Video tells a story, connects home with lifestyle.
- Give examples of each.
- Create a list of topics and questions you can comment on or answer
- Just getting started? Advice Tell your story—that’s what people respond to Participate—follow up quickly to comments Be open and treat people as you would like to be treated (builds trust, and social media is all about building relationships) Listen Don’t expect quick results—nurture your community Block out time every day of the week or several days of the week for several months to work on social media
- Benefits of working with you, working with the brokerage.
- Personality!
- Demonstrate Videolicious and Haiku Deck.
- You, too, can be a social media guru!
- Challenge
- Story of photo posted.
- Send out ships: Where does the phrase “I’m waiting for my ship to come in” come from? (Tell story). Send out ships every day. You never know when your ship will come in and your fortune will be made.