jourdesmarques2010-presentation-indigo

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Technologie Business

Le Bridge Duty Free How it begun and worked after ,[object Object]

Positioning. ,[object Object],starting point

Positioning. ,[object Object],core value

Positioning. ,[object Object],LE BRIDGE DUTY FREE IS A BLEND OF LUXURY AND ACCESSIBILITY.

Identity. ,[object Object],bold and sincere mixed/blend delicate distinctive element premium, but not exaggerated

Announcement – OOH, press, internet ,[object Object],[object Object]

Promo team ,[object Object],[object Object]

Event – from ideas… ,[object Object],[object Object]

Event – to realization… ,[object Object]

Event – atmosphere… ,[object Object],[object Object]

THANK YOU ,[object Object],Mr. Franck ARIF – Le Bridge Duty Free Tatiana DOSCA, Olga PRUTEANU – Le Bridge Duty Free Ludmila ANDRONIC – Business Class Tatiana LAZAR – Tatra Bis INDIGO OGILVY team: Diana BELESCU – Account Director Anton ANDRIESH – Creative Director Andrei PAPUC – BTL & Event Manager Olga MALAI – Account Executive Ecaterina SCRUPSCHI – Art Director Serghei ALADIN – Designer Eduard CURAR – Designer Dima MATEICIUC - Production Manager Sergiu BELESCU – Account Executive

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