What you need to know about the power and potential of good copy

1. a cluey freelance copywriters presentation
© Copyright Cluey Consulting 2009

2. OK, over summer you’ve made the decision
This year you’ll get more out of the business

3. GREAT!

4. You get some help with a business plan
So that’s sorted and filed
(or maybe it’s sitting on the bookshelf)

5. PROGRESS
THE ACCOUNTANT IS PLEASED

6. And the marketing plan has taken time
But that’s well underway

7. WOO HOO
NOW FOR THE FUN STUFF

8. There’ll be:
Brochures

Mailouts

Advertising

Newsletters

AND THE BIG KAHUNA?

9. A NEW WEBSITE
COOL

10. So you and your budget
Head out for some design help

11. LOOKING GOOD

12. Then one day they say to you ...
‘Time for the words’

13. WHAT?

14. So you have a bash at knocking that out
You show it around and everyone likes it
... then off it goes

15. UH OH, A CHINK IN THE ARMOUR

16. Waiting, waiting, waiting ...
Time to check the results

17. EXCITEMENT

18. Brochure
Funny, everyone loves
it but nobody phones

19. Advertising
Hmmm ... not much
response to that

20. Website
Looks fantastic!
no visitors though

21. WHAT’S UP WITH THIS
MARKETING CAPER?

22. You’ve put a huge effort into:
Planning & Budget

Design & Development

Printing & Distribution

Media Placement


23. WHY RISK ALL THAT?

24. Here’s the thing ...
There’s a sure fire way to improve your
marketing ROI (return on investment)

25. GET THE COPY RIGHT

26. You can find a ton of advice out there on:
How to write for impact

Blogging for beginners

4 tips for this

7 keys to that


27. SUPER

28. But quality writing is about more than that
Great copy doesn’t just attract interest
It connects with and inspires people
Guess who?

29. YOUR AUDIENCE

30. FACT
To be successful,
every piece of
marketing needs to
engage with its
target market

31. FACT
The best way to do
that is with active,
informative content
to motivate and
persuade them

32. You need copy that speaks their language

33. DO YOU SPEAKA DA LINGO?

34. Want hot copy?
Get noticed, win business and makes sales
Need a top ranking SEO copywriter ...
or a web copy expert?

35. www.cluey.com.au
© Copyright Cluey Consulting 2009