Advice for managing your personal brand online to help you get your next job. 10 tips on using the social web to improve your reputation, and make a good first impression.

1. You’re about
to get fired.

2. It’s not you, it’s the economy.
y
e econom
 th

3. It's a recession when
your neighbor loses
his job; it's a
depression when
you lose yours.
-Harry S. Truman

4. Better get ready.

5. Chris Lunt
CEO, Nombray

6. Step 1
Sign up for

7. …to show you
are experienced.
Link to your old coworkers, to
show that you are connected.

8. Step 2
Sign up for

9. …to show you are industrious.
You can appear busy and
thoughtful. Just a couple rules:

10. Don’t tweet what
you’re eating…
…or how you feel
More &ps at:
h-p://bit.ly/3Y0ZNi

11. Step 3
Sign up for

12. …to make yourself discoverable.
Centralize your LinkedIn,
Twitter and other profiles.

13. Step 4
Show you are

14. If you like
Sign up for
Photography
Writing
Books

15. Step 5
Show you are DISTINCTIVE

16. Create a presentation showing your work
And post it on

17. Step 6
Be Informed.
Search for forums used by your profession:

18. Step 7
Come recommended.
Ask one person from each past job
for a recommendation on
(Offer one in return)

19. This is where reputation comes in.
A1er all…

20. You can’t build a
reputation on what
you’re going to do.
-Henry Ford

21. Step 8
Be .
Check on your alumni site and
for local events.
But…

22. Do the free ones first.

23. Step 9
Be consistent.
• Add your domain to your email signature
• Link all your profiles together
• Use a good profile picture

24. But take it easy with the
“personal brand” stuff.
You don’t want to
look smarmy
(or unctuous)

25. Step 10
Be discreet.
Nobody wants to see…

26. Or…

27. Or…

29. So limit your Facebook
friends to real friends.
And treat every
photo you post
as if it’s public.

30. Now you’re ready to
get your next job.
Go get ‘em, tiger.

31. One more time:
• Step 1: join LinkedIn
• Step 6: join industry forums
• Step 2: join Twitter
• Step 7: get recommendations
• Step 3: join a Nombray
• Step 8: network
• Step 4: join a creative site
• Step 9: put your message
• Step 5: put a presentation on everywhere
• Step 10: be discreet
SlideShare

32. More details at: http://blog.nombray.com/
Chris Lunt – chris@nombray.com
Photo credits:
“It’s not you, it’s the economy” http://flickr.com/photos/editor/271510402/
“Experienced” http://flickr.com/photos/soldiersmediacenter/2987260527/
“Industrious” http://flickr.com/photos/danzen/799527286/in/set-72157600733303950/
“How you feel” http://flickr.com/photos/restlessglobetrotter/2149696743/
“Free ones” http://flickr.com/photos/neubie/2273635564/
“Be discreet” (Klingons) http://flickr.com/photos/plasticbystander/1163752273/
“Public Photo” http://flickr.com/photos/ingorrr/2086548039/