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Transfluent @ CMADFI 27012014
1.
Be
na1ve,
globally
Human-‐powered
transla1on
pla2orm.
Timo
Poijärvi
VP
Media
&
Entertainment
2.
3. Near
real-‐1me
transla1ons
• Social
media,
Web
pages,
Apps,
Games
• NOT
MACHINE
TRANSLATIONS.
• Made
by
crowdsourced
professional
human
translators.
4. Case
study
Thirty
Seconds
to
Mars
TwiPer
translated
to
Chinese
•
and
published
to
Sina
Weibo
• Facebook
(9.3m
fans)
translated
to
10
languages
• Fans
absolutely
love
it
– Comments/FB
grew
up
32%
!
• Band
loves
it
– Next
up:
#askjaredleno
in
Chinese,
other
languages
• Will
be
heavily
u1lized
in
the
upcoming
world
tour
"This
is
absolutely
fantas1c.
I
looked
over
recent
Mars
posts
and
the
transla1ons
are
going
through
-‐-‐
our
audience
is
incredibly
excited
to
see
the
messages
in
their
na1ve
tongue
-‐-‐
exactly
what
we
wanted:
to
communicate
as
clearly
and
deeply
as
possible.”
–
Jared
Leto,
Thirty
Seconds
to
Mars
5. Rapid
professional
language
transla1on
for
social
media,
web
and
apps
Timo
Poijärvi
VP
Media
&
Entertainment
1mo@transfluent.com
+358
40
581
1190
www.transfluent.com