Cisco sales enablement

1. Solution Overview
© 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 10
BENEFITS
 Reduce IT complexity
 Increase flexibility and elasticity of IT
resources
 Free up IT staff to focus on strategic
needs
 Cut CapEx and OpEx
 Provide services on demand
 Accelerate application deployment
 Automate provisioning of new apps and
services - in minutes, not hours
Cisco Domain Ten: A Framework for Transforming
IT for Better Business Results
To expand your organization’s potential and
take advantage of new opportunities, you need
to transform IT within your company - often a
complex process. Cisco Domain Ten®
is a
proven framework that takes you through every
step of IT transformation and gives you an end-
to-end view of the key elements you need for
success. Cisco Domain Ten can help you
deliver applications and services to your users
reliably and quickly, support new business
strategies, maintain security, and reduce
CapEx and OpEx.
Overview
Big data and analytics, the Internet of Everything, cloud services, BYOD, mobility, and threats to security mean
your IT infrastructure and management are probably playing catch-up. And your users are demanding more
applications, services, and data - when and where they need it, from any potential source. These demands may
require you to transform IT from the ground up, not just making one-at-a-time superficial changes.
For many companies, this transformation can be an intimidating prospect. Too often, projects run into unintended
costs, delays, and errors. In making even a small change, you may encounter interdependencies that weren’t
obvious upfront. Without a roadmap, you can spend time putting out fires and not forestalling risk and meeting
business needs.

2. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 10
Cisco has developed Cisco Domain Ten to help you plan and manage IT changes across your organization,
particularly in the data center. It’s a framework that can help you adapt to the new realities of information
technology. We’ve developed it based on years of our own data center experience and years of helping other
organizations with theirs.
The “ten” refers to ten different parts of your data center, network, and overall IT environment, as shown in
Figure 1. They’re the ten you need to consider if you want to transform IT. Cisco Domain Ten can help you identify
gaps and create an architectural roadmap for consolidation and virtualization, cloud, and applications. It can help
your company change its data center and IT into more agile, cost-effective business resources.
Figure 1. Cisco Domain Ten Framework
Ten Domains Help You Define Your Business
These ten domains help you define your company as you look at your IT goals. One example: Say you want to add
computing or storage capacity - Domain 1 - to make applications more available. You’ll need standardization in
Domain 1, because it allows you to simplify northbound tasks such as virtualization and automation. Those
domains help you create a unified data center with a unified fabric, virtualized network, storage, and computing,
and unified management. When the Cisco Domain Ten framework is used to create a cloud, it can scale as needed
so any number of your users can get apps and services anywhere. How users carry out their business has
changed, and that can change your business itself.
The Cisco Domain Ten framework can be used by:
● All organizations - enterprises and small to midsized businesses, public sector entities, and service
providers
● All levels and every key decision maker in an organization, from CXOs to LOB managers.
● All IT projects, from cloud to desktop virtualization to application migration, from data center consolidation to
architecture and technology refreshes.
“It never occurred to us to think about entering this space without
Cisco.”
— Chris Gatch, CTO, Cbeyond

3. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 3 of 10
To help you analyze and evaluate the changes you’re considering, Cisco
®
Services offers a Cisco Domain Ten
workshop. It can help you see how changes will affect your entire ecosystem - IT, customers, partners,
stakeholders, processes, business, and more. This workshop is designed specifically for your company - your
goals, your IT environment, your data center, and your initiatives. We facilitate, direct, and energize your
conversations to use the framework most effectively.
Trends: Transformation, Disruption, and the Internet of Everything
The transformation of business is playing out in nearly every sector of the economy. And disruption can be cooked
up in a garage and executed by a small startup. Or it might arise from an organization that once seemed safely
rooted in a whole other industry.
Then there’s the transformation of the Internet that’s now occurring: the Internet of Everything (IoE). IT must
prepare for the connection of all kinds of things and devices within your business to its network and for the
acceptance by the network of all the new types of information coming in from the IoE.
In addition, there’s been an incredible proliferation of enterprise and mobile applications, with 138 billion mobile
apps downloaded in 2014, many making their way into the enterprise. This explosion also challenges IT as
administrators struggle to deploy enterprise applications at scale while providing high-quality user experiences.
Key Components and Features
Let’s take a closer look at the ten parts of the IT environment that Cisco Domain Ten addresses. They include:
● Infrastructure: computing, storage, and network
● Abstraction and virtualization
● Automation and orchestration
● Customer user portal
● Service catalog
● Financials
● Platform and data
● Applications and analytics
● Security and compliance
● Organization, governance, and operations
Now, let’s take a deeper dive into the ten domains.
Infrastructure and Virtualization
Domain 1 is the unified infrastructure. This computing infrastructure resource layer includes servers, storage, and
network. Standardizing this layer lets you add capacity in a plug-and-play method. In this layer, you can also plan
the facilities your business will need in the future.
Domain 2 includes abstraction and virtualization. This domain sits on top of the resource layer, and it allows your
users to share the resource pool. It manages the logical abstraction of physical resources so they can be shared
among a number of applications. Virtualization goes beyond servers, and by abstracting storage and network
resources, you can use your infrastructure more efficiently.
“Cisco brought all of this worldwide knowledge to the table, and then
helped us develop an architectural blueprint suited to our needs.”
— Matthew Maw, General Manager, Technical Systems, Tatts Group, Ltd.

4. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 4 of 10
Automation, Orchestration, and the User Portal
Domain 3 includes automation and orchestration. It helps you automate processes in both IT and business
operations. It also helps you understand and make use of interdependencies to make your automation efforts more
successful. Management automation software lets you automate and orchestrate what goes on within your
standardized, virtualized resources. It can help you cut manual provisioning times of several months down to days
or hours - essential to cloud services.
The user portal is Domain 4. The customer interface, or user portal, allows employees to request IT resources over
your intranet. At this stage, you outline the scope of your customer interface, including current and future needs.
Standardizing on an interface is important because, together with the next two domains, it supports consistent
ordering and delivery processes through automation. It also supports IT policy enforcement.
Service Catalog and Financials
Next is Domain 5, the service catalog. Through the customer interface, users can see the menu of services
available. The service catalog is actually a software tool that lets IT define and manage catalogs of orderable IT
services. Service catalog and financials capabilities are often integrated and available together with the interface.
Domain 6 is financials. IT pricing models can be structured to cover costs or to convert IT services into profit
centers. This domain can help you determine what actions make financial sense for your organization. In addition,
the financials software allows IT to set up and track usage-based billing. Cloud is billed on a utility model - end
users pay for only the cloud and other IT services they use.
Platform and Data, and Applications and Analytics
Platform is Domain 7, and it describes where and how software such as operating systems, middleware, and
databases is installed. Our clients are now also looking at the data generated and used by applications, and are
evaluating this data through real-time analytics.
Domain 8 is applications and analytics. Apps are the oxygen of business, the primary IT “outputs.” You’ll want to
evaluate applications as to which platform they belong on: procured as public cloud software-as-a-service,
migrated to public or private cloud PaaS or SaaS, or left on a legacy platform. Many existing applications were not
developed to take advantage of cloud infrastructure and won’t run well from a cloud. Cisco Domain Ten can help
you adapt them.
Security, Compliance, Organization, and Governance
Next is Domain 9, security and compliance. Security consistently tops CIOs’ lists of cloud concerns. Because the
network connects everything, defining security across the network and cloud is essential. This domain helps you
design security into your IT architecture to address risks and threats, including those posed by the lack of physical
boundaries. It also helps you meet compliance requirements, implement new technology, and keep your data and
intellectual property secure.
“Thank you very much for your leadership in setting up the Domain Ten
conference. I think it was a great success and delivered what we were
looking for. It has given us a good view into where we need to prioritize
our focus for service transformation. Thank you for your partnership and
the excellent result.”
— Frank Venditti, Union Bank

5. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 5 of 10
The last domain includes organization, governance, and operations. Here, the focus is on aligning your
organization and processes to your new operational model. Domain 10 affects all of IT. Organizational design is
crucial to supporting the overall objective of the IT transformation. As you review governance and process, you can
evaluate whether your existing compliance and policy framework meets regulatory and industry requirements. And
you can build in change management procedures and process improvements to better accommodate the evolving
needs of your organization.
Cisco Domain Ten Workshop
The best way to work with Cisco Domain Ten is through a vendor-agnostic workshop that is offered by Cisco
Advanced Services. It’s tailored specifically for your business. One of its chief benefits is that it engages people
from many different groups that - if your organization is like many - may be siloed, with no easy way to see and
understand each other’s challenges and priorities. Our discussion leaders facilitate breaking down the silos.
Together with your key decision makers, we discuss all relevant domains. We help you pinpoint your unique
requirements and the changes and improvements needed to meet your business goals. This 360-degree
discussion and evaluation results in a set of recommendations for your new direction, technology investments, and
the state you want to reach.
A crucial phase of the workshop is developing a matrix of how well your company performs today in these ten
domains, and where your participants believe it should be. This capability matrix, shown in Figure 2, identifies the
most important gaps where you need to focus you attention.
Figure 2. Sample Capability Matrix Gap Analysis
We’ve seen the workshop inspire people from different parts of organizations to develop common goals. The
workshop can also help you plan how to achieve them.
“With the Domain Ten workshops, there was no sales pitch. It was all
focused on our challenges and aspirations.”
— Ged Donovan, Architecture and Solutions Manager, Skipton Building Society

6. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 6 of 10
Additional Services
In addition, Cisco Services offers lifecycle services to help you use Cisco Domain Ten. They include:
● Plan
◦ Discovery: Application portfolio analysis, ROI analysis, pilot infrastructure, and high-level planning
◦ Design: Data center design and detailed planning
● Build and Develop: infrastructure setup, application modernization, and validation
● Manage and Govern: Management framework integration and business process optimization
Cisco Using Cisco Domain Ten
Cisco IT itself has made broad use of Cisco Domain Ten over the past few years to help us with the same
challenges that other companies face: increase productivity, enter new markets, and accommodate market
transitions (Figure 3).
With a flat-to-decreasing IT budget, Cisco has:
● Consolidated 137 data centers to fewer than 40 (7 core)
● Doubled the number of end-user devices
● Rolled out video and telepresence architecture
● Migrated all applications to x86 with more than 85 percent virtualized
● Launched PaaS services addressing more than 70 percent of new demand
● Moved spending mix from 60:20:20 (RTB:CTB:ITB) to 50:25:25 in two years
In addition, Cisco’s IT transformation has supported:
● 45+ acquisitions
● New data center builds
● 65,000-mobile-device BYOD project
● Reduced TCO (-65%)
● Accelerated provisioning: reduced from 8 weeks to 7 minutes for servers
“Cisco Domain Ten can help your company change its data center and
IT into more agile, cost-effective business resources.”

7. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 7 of 10
Figure 3. How Cisco IT Used Cisco Domain Ten
Read more information here about Cisco’s data center and cloud transformation.
IDC ranks Cisco a “Major Player” in Cloud Services
According to IDC analysts and buyers’ perceptions, Cisco is an IDC MarketScape “Major Player” worldwide for
Cloud Professional Services and DataCenter Transformation Consulting and Implementation Services in 2014 and
a “Worldwide Leader” for Datacenter Hardware Support Services in 2013.
● IDC MarketScape: Worldwide Cloud Professional Services, Please note this document expires August
2015.
● IDC MarketScape: Worldwide Datacenter Hardware Support Services 2013 Vendor Assessment, Document
244862, December 2013. This document will be updated in December 2015.
● IDC MarketScape: Worldwide Datacenter Transformation Consulting and Implementation Services 2014
Vendor Assessment, A subscription is required to access the report.
IDC has assessed leadership in professional services that help companies design and implement three types of
cloud initiatives. According to a 2013 IDC survey, Cisco’s professional services were used most often for
assistance with applications, application platforms, and infrastructure.
And in an IDC MarketScape assessment of professional services, Cisco is ranked a global “major player.”
According to IDC, “Cisco is a Leader in this IDC MarketScape and is one of the few vendors that has seen some
growth over the past few quarters in its support services revenue. Most of that is because of an increase in the sale
of its x86 product line and the continued uptake, and now renewal, of ‘Smart’ packages.”

8. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 8 of 10
Figure 4. Typical Customer Challenges That Lead Them to Cisco Domain Ten
Figure 5. Typical Savings Resulting from Implementing IT Transformation Developed through Cisco Domain Ten

9. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 9 of 10
Multinational Healthcare Provider
This multinational healthcare provider lacked the flexibility to respond to new opportunities quickly. Technology
sprawl was slowing innovation and the business at risk because of operational complexity. Following a Cisco
Domain Ten workshop and working with Cisco Advanced Services, the company developed an IT strategy for an
end-to-end software-defined network (SDN), including an application-centric infrastructure (ACI). It implemented
this strategy in a next-generation data center using Cisco Nexus
®
9000 Series Switches and an enterprisewide
SDN controller capability. The ACI enables the automation and orchestration of infrastructure resources.
Challenge
● Lack of flexibility to respond to new opportunities quickly
● On-boarding process for new clients is too slow
● Technology sprawl slowing innovation and need for business alignment
● IT and business at risk because of operation complexity
Solution
● Used Cisco Domain Ten framework to create IT strategy
● SDN end-to-end framework, including ACI
● Next-gen data center using Cisco Nexus 9000 Series
● ACI enables automation and orchestration of infrastructure resources
● Enterprisewide SDN controller strategy
Expected outcomes
● Ability to capture new and emerging opportunities
● Client on-boarding from months to days
● Reduced risk via new governance and standardization
The company has increased its ability to adopt new and emerging technologies, reduced client on-boarding from
months to days, and reduced overall corporate risk.
U.S.-Based Retailer
This retailer wanted to expedite the rollout of a Cisco Unified Computing System™
(Cisco UCS®
) deployment for
more than 60 business-critical applications. It also wanted to increase the agility of its IT infrastructure, streamline
the move to a private cloud, reduce inefficiencies, and reduce operating costs.
Challenge
● Accelerate Cisco UCS deployment for 60+ business-critical applications
● Reduce out-of-control operating costs; increase efficiencies
● Increase speed and agility of infrastructure and provisioning
● Streamline move to private cloud and IaaS
“These domains can help you define your company as you look at your
IT goals.”

10. © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 10 of 10
Solution
● Cisco Services expedites application environment’s transformation
● Use proven execution methodology and solid plan for migration of RISC-based applications to Cisco UCS
● Provide strategic vision and in-depth expertise
Results
● Reduced complexity in transition to IaaS, private cloud model
● Private cloud adds elasticity and scalability
● US$11 million annual savings expected plus US$600,000 energy savings
Cisco Services helped the company plan the move to the cloud and transform the application environment.
The company reported reduced complexity as it made the move to infrastructure as a service and the cloud, and
that the new architecture has improved IT scalability and elasticity. And it has reduced costs by US$11 million, with
another US$600,000 in energy savings.
Why Cisco?
Cisco developed the Cisco Domain Ten framework from our own experience and our experiences working with
many businesses around the world. The intensive learning process has given us insight into the complexity of IT
systems and networks and their interactions, and the complexity of transforming IT to take advantage of new
technologies. Not to mention remaining competitive. And we’ve used it ourselves, so we can walk you through
every step of your transformation. Cisco Services worked with our IT staff in the same way they’ll work with you.
Next Steps
Follow us on Twitter at #domainten.
Or visit http://www.cisco.com/go/domainten.
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