This document provides tips for growing a business through social media, particularly Facebook and video. It discusses how underlying social media costs are minimal, and how Facebook has nearly 1 billion users and accounts for a significant portion of internet traffic. It then gives best practices for using Facebook pages and ads effectively. The document also emphasizes the power of video for lead generation, search engine optimization, and engaging followers through email. It provides strategies for businesses to create YouTube channels and leverage video analytics and syndication.
4. Veterans Boomer Gen X Gen Y
1925 – 45 1946 – 60 1961 – 81 1982 – 02
65 - 85 50 - 64 29 - 49 8 - 28
5. Underlying Costs are Minimal
•Software applications are free, or
at most, inexpensive
• New social tech tasks can be
distributed to current staff and
teams
• Employees will create part of the
value on their own time
• Scalability is irrelevant to costs
• Return on Investment is easily
measurable
9. FACEBOOK FOR BUSINESS
950 million users
worldwide
1 in 4 of all Page Views
on the Internet are on a
Facebook Page
1 in 8 minutes spent on
the Internet is on
Facebook
13. FACEBOOK PAGE – “MUST HAVES”
Identify your brand and be creative!
Choose engaging cover photo and profile photos
Add milestones and key aspects of the business
Post at least 3-4 times weekly for engagement
Respond to messages quickly and thoroughly
Highlight key updates
Claim vanity URL –
www.facebook.com/username
14. “MUST HAVES” CONT’D
Be succinct!
Be Community-Minded
Optimal time to post
Use Questions and Polls
Post Video/Photos (Hint: 100-120% increased
engagement than with regular posts)
“Like Us” to receive a discount coupon
Review Your Insights
Use Facebook Ads
17. FACEBOOK ADVERTISING
Spending on
Facebook ads
increased 93% in
2011 vs 2010
Identify your audience
Understand target
options
Good images
Strong call-to-action
Set objective & budget
Set up multiple ads –
test, test, test!
Facebook Ad Exchange
18. MEASUREMENT
Similar to Google Analytics for a
website, Facebook has its own
analytic data
FACEBOOK INSIGHTS:
# of new likes
# of Fans engaging with your Page
Percentage of active/non-active users
How many “Likes” received over a
period of time
Review comments
# of Unsubscribes
IF IT’S WORTH DOING, IT’S WORTH MEASURING!
21. WHY VIDEO?
• A well optimized video
makes your company 53x
more likely to be on the
1st page of Google
• 24/7 Salesperson
• 72 hours of new video
content is added to
YouTube every minute
• YouTube is the world’s
second largest search
engine
22. ONLINE VIDEO VIEWERS
According to comScore, the age
of online video viewers in Canada
was fairly evenly distributed in Q4
of 2011, with five of the six age
brackets falling between 17%-
19%
The most online videos viewers
in Canada were between the ages
of 2-18 or over 55 (both 19%)
Surprisingly, the age bracket with
the fewest online video viewers
was 18-24
23. VIDEO MAGNIFIES...
• Presentations
• Training
• Product launches
• Contests
• Events
• Interviews with Experts
• Blogs
• Testimonials
24. EMAIL MARKETING
Engaging with video has
been proven to extend the
amount of time viewers
spend reading your emails
(not to mention increasing
the response rate).
26. RANK QUICKLY IN SEARCH ENGINES
Blended Search: The practice in which search
engines display videos, images, news
stories, maps and other types of results
alongside their standard website search
results
Optimizing video content to take advantage of
“blended search” is one of the quickest and
easiest ways to get a Page 1 ranking on Google
27. SYNDICATING OF VIDEO
Syndication places video
on multiple video sites
Videos appear more and
more often in search
results
Videos rank multiple times
for keywords
Send more referral traffic
to your site.
29. CREATE YOUR OWN YOUTUBE CHANNEL
YouTube channels archive
all of your videos for users to
be able to watch
Customize the look and
feel of your channel to be
unique and representative of
your business and brand
32. VIDEO “A-B-C’S”
Aim for Authentic, Actionable Content
Be professional BUT be yourself
Stay focused – short and sweet!
Particular focus to the first 10 seconds
Add Video to Your Facebook Page
Upload Video to YouTube and Third Party
Video Sites
Optimize Video for Google Search
33. CHRIS APPLETON
cappleton@wsiwbapplications.com
www.wsiwebapplications.com
http://wsiwebapplications.com/_blog
/Our_Blog/
http://ca.linkedin.com/in/cappleton
http://www.facebook.com/wsisocial
http://twitter.com/cmappleton
Notes de l'éditeur
My company, WSI Web Applications, is a franchise of WSI International. WSI has the largest network of internet consultants in the world and operates in about 90 countriesPresentation is not technical in nature, but rather a high level overview of what internet marketing is and how it can benefit your business Over the next 20 minutes, I’m going to touch on the growth of internet marketing, some of the elements of internet marketing and why it’s important to be part of your overall marketing plan. Before I begin, I want to take a survey of the group – how many of you have gone through the yellow pages more than once in the last month? Now, how many of you “googled” yesterday?!!
Speak to the fact that Facebook now has 800 million users worldwide – doesn’t even include China where Facebook is prohibited.