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1. 5 Pinterest Secretsthat
Get You Leads
Presented by: Chris Marentis
February
26th
Webinar

2. Why Pin ?
Sell more without actively selling
Repurpose content to get more leads
Can be more powerful than other social
media platforms
Reach buyers while they're shopping
Get more leads from your website

3. ------Common Question-----What makes Pinterest different from other
social media platforms? Can I use it to
benefit my current social media accounts?

4. ------Common Question-----How do I get sales from Pinterest?

5. ------Common Question-----How can I use it to drive traffic to my website?

6. Secret 1

7. 4 out of 5 Pinterest users are women,
and women make the purchasing
decisions in 75% of America households

9. Pinterest Sells…
Pinterest users spendmore than users on any
other social media site.
Nearly ½of all U.S. online shoppers have made a
purchase based on a Pinterest recommendation.

10. Secret 2

11. Boards for Your Business
Content Categories:
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Staff Centric Images (ex.The Team at Work)
Specific Project Photos (ex.Townhouse repair,
before and after)
Tips (ex. 5 Ways to Winterize your home)
Products (ex. Our Favorite Energy Savers)
Blogs
Infographics – produced in-house & from
other sources
Video – webinars, testimonials,
Slideshows
Podcasts
Local Board (ex. Our Community Projects)
Make it Count:
When deciding on
content to pin: Imagine
you are posting to a
public bulletin board…
Relevance is the name of
the game, so create
content your audience will
benefit from.

12. Pinterest Boards: Before & After

13. Pinterest Boards: Current Trends & Holidays
Tip:
Take advantage of the impact seasons have on your sales & create boards that reflect
your customers seasonal interests.

14. Pin Glossary
 Product Pins- display product info including
price, dimensions, description, color etc.
 Article Pins- include the
headline, author, description & link to increase
exposure for your writing
 Place pins- include an address, phone number &
map (great for local businesses)
Product Pin
Place Pin
Article Pin
Article Pin

15. Secret 3

16. Want potential buyers to look at your content?
Then Remember this:
Pinterests layout is visual so your images are what set you apart.

17. Pinterest Makes All Content Visual
Your business is where it is today due to a vision.
Show what inspires your business by making “idea” boards to represent
the attitudes, influences, locations, & leadership behind your business.

18. Use Visuals to Inspire Pin-ers to Buy
Visual means: color & high quality images.
Enticing image descriptions are icing on the cake (but keep them short).

19. Images That Get the Most Repins
 Bright, light Images (not dark)
 Vertical Images (w/ 2:3 ratio)
 Images w/ warm color palettes (reds & oranges instead of blues
& greens)
 Saturated Images
 Images w/ less empty background space
VS.

20. Incorporate Marketing Collateral
Make coupon boards & Use hashtag #coupons

21. Secret 4

22. SEO Amplified – Build Links to Your Website
In your Pin Descriptions:
Incorporate links, including links to your website,
use hashtags& keywords
In your Board Titles:
Include keywords (ex. Virginia Dental Office)
Integrate your Pins:
With Facebook& Twitter

23. 2-Steps to Optimize Your Images…
1.
Name images using keywords + hyphens – so search
engines can find them and bring people to your boards who
are interested in your services or learning about a topic you
cover in a blog post, etc.
2.
Use descriptive file names and alt text to make your boards
more findable in Pinterest + Google search
(Alt Text: text equivalent of a photo)
ex. gutter-replacement

24. Pin Your Blog:
Promote the Categories & Topics You Write About
 Write blogs on topics users frequently pin
 Feature an image for each blog pin
 Include a link to the original blog article
The Most Popular Pin Categories
17.2% Home
3.9% Holidays/Seasonal
The Most Popular Names for Boards
3.15% For the Home
1.86% “Products I Love”
Pin Boards From
Google Search

25. Pin to Your Blog
Pin blog posts to
Pinterest and
people will click
on the pins & be
taken directly to
your website

26. Secret 5

27. Be Social
Pin from your other Pinterest boards and
from external websites, Repin other users
pins, and Like + Comment on other’s pins.
The Goal: Be a contributing part of
Pinterest’s community by sharing content.
80% of All Pinterest
Pins are Repins
1,345
repins 119
likes

28. Build Awareness Around Your Business
 By Repinning content that your followers will find
interesting or useful you can build your account to become
a resource of information for you niche.
 Another reason to repin- A notification is sent to the
original owner of the content, attracting their attention.
 Last but not least, the account you repinned from could
return the favor by repinning your pins & exposing your
content to their followers, potentially leading to more repins
and more traffic to your site.

29. Summing it Up!
1. Use Pinterest to reach household decision makers
2.
3.
4.
5.
while they shop
Use Rich Pins & Organized Pin Boards
Be Visual
SEO optimize your pins and pin to your blog
Be Social: Repin, Comment, and Share other’s
content

30. Talk to Us
Chris Marentis is the Founder and CEO of
Surefire Social. With over 25 years of
experience leading traditional and interactive
marketing businesses, Chris is a leader in
helping businesses use new technology to
enable dramatic growth.
Need help or want to find out more?
Come see us to get your FREE Online Visibility
Checkup now at www.surefiresocial.com
or call 888-804-8685

31. Who is Surefire Social?
Surefire Social delivers personal, comprehensive strategies
for effective local Internet marketing. www.surefiresocial.com
To learn more about ourPinterestServices,
visit us @www.surefiresocial.com/marketing-solutions