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Communicating Culture1
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Communicating Culture1
1.
Communicating Culture Course
Aims Reading Assessment
2.
Representation - Meaning
3.
4.
5.
Systems of Representation
Language socialisation: Learning the Code
6.
7.
8.
9.
10.
11.
Semiotic Chains Paradigmatic
dimension Syntagmatic dimension
12.
13.
Semiotics: fashion
14.
Decoding the message
A B
15.
16.
Semiotic Chains A:
Hi, How’s things? B: Well. You? A: Going to the lecture? B: Yep, lets go. A: Hi, How’s things? B: Crap. Don’t want to talk about it. A: Sorry, OK. Paradigmatic dimension Syntagmatic dimension
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