4. Bring the “Smart Place to Play” to life through an
innovative, immersive and accessible experience that
invites kids 2 to 6 into the world of their favorite Nick Jr
characters and shows.
Magical experience around our full episodes and the
devices they’re on.
The Ask
Monday, December 17, 12
5. “MAGIC is something that doesn’t happen
in the natural world. It puts the emphasis
on the child’s power rather than the
phone’s power.”
-Allison Zell
What is Magic?
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10. Observation
Action
Create an innovative and immersive
experience that goes above and
beyond streaming video and sets
Nick Jr. apart from the competition.
In the absence of a true leader in kids video
apps, parents direct their kids to apps they
are most familiar with - Netflix and YouTube.
Monday, December 17, 12
11. Kids naturally interact (talk, sing,
dance, touch) with TV shows, but the
shows don’t interact back.
Observation
Action
Take advantage of iOS device
capabilities to introduce
interactive elements that directly
respond to the child.
Monday, December 17, 12
12. Observation
Action
The multitude of interactive elements
in gaming apps naturally supports kids
desire to interact in a more free-form
manner.
Create a more free-form,
exploratory experience for kids
that goes beyond the traditional
video-player.
Monday, December 17, 12
15. A world where children are the heroes -
they play, learn, create, and discover at
their own pace.
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16. IN THIS APP:
kids actively shape the world
they play and watch in.
HEROES:
change the world and make
it better.
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17. IN THIS APP:
kids solve problems to
help their Nick Jr. friends
HEROES:
solve problems for their
friends and “save the day”
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18. IN THIS APP:
kids unlock magical hidden
content - the more they play,
the more there is to discover!
HEROES:
have magical powers, explore the
world, find hidden treasures, and
solve mysteries.
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67. Prelaunch Launch Post-Launch
Word of mouth, Blogger outreach, website promotion
What we want to do
Blogger outreach program
What we want to do
Live event at Toys”R”Us
and shopping centers to
kick start the campaign
What we want to do
Leverage app users and
generate more WOM
Where we want to do it
Social Media
Press releases
Video reviews on youtube
Where we want to do it
Promotion on Nick jr
digital properties
(broadcast)
Press releases
Interactive
Where we want to do it
Mobile Ads
Facebook ads
Promotion on Toys”R”Us
digital properties
Monday, December 17, 12
68. Why this is
right for you
Build the Nick Jr. brand and enhance the value of every episode
by being the first to offer a truly immersive and interactive
viewing experience on iOS devices.
Increase the value you deliver to MSOs and their subscribers
through easy, kid-friendly authentication.
Drive kids back to the app day after day to discover more magical
hidden content within the playroom.
Monday, December 17, 12
