Top 10 lessons from 10 Years of experience as European e-Commerce Pioneer

1. Top 10 Lessons from 10 Years of experience as European e-Commerce Pioneer C arine Moitier, COO & Co-Founder Expert Consultant in e-Commerce eTail Europe 2009 - 09.06.09

2. Leapfrog is a joint research & innovation initiative of the European Textile & Clothing industry, led by Euratex, aiming at a technology breakthrough in the clothing industry & retail

3. Leapfrog 2005-2009 drives down EU manufacturing costs, increases speed, launches new product-services like Mass Customization .

4. 35 partners 11 countries 3 years worktime http://www.leapfrog-eu.org/

5. Development of an Innovative Customised Product Configuration ( CPC ) Framework enabling multiple interactions by internal organization actors, and business partners aiming to the collaboration in the development of new products and the configuration of personalized garments by the consumers. Partners from retail & industry involved.

6. Custom Clothing = The Long Tail of Fashion Filters & recommandation technology will guide the customer from “one-size-fits-all bestsellers clothing” upto the high variety choice in custom clothing. Source : Chris Anderson – The Long Tail - July 07

7. Source: Picture of the Author from Sueddeutsche Zeitung

8. Source : Online Survey on Internet Shopping Habits – Nielsen Jan 08 85% of the world population is online More than 50% have bought online last month Fashion is the second most popular product segment representing 36% Fashion has the top increase, From 20% to 36%

10. Mass Customization "Producing goods and services to meet individual customer's needs with near mass production efficiency." (Tseng/Jiao 2001)

12. http://www.polo.com

13. 06/10/09 confidential nv Douëlou copyright 08

14. ESPRIT

16. http://www.marksandspencer-madetomeasure.com

18. Who are the customized minded men ? La Customisation : un nouveau je trouve difficilement customisation par défaut Je trouve difficilement Customisation par défaut Cœur de cible Cible n°1 540€ /pers 467€ /pers 299€ /pers 351€ /pers 373€ /pers Cible en mineure Source : Institut Français de la Mode (IFM) - 2007

19. Who are the customized minded women ? je trouve difficilement customisation par défaut Je trouve difficilement Customisation par défaut Cible n°1 Cible n°2 543€ /pers 730€ /pers 417€ /pers 351€ /pers 572€ /pers 334€ /pers 592€ /pers Source : Institut Français de la Mode (IFM) - 2007

22. The Bivolino.com ConceptStory «If every man is an individual, then how can he be satisfied with products that are not made uniquely for him ? » Bivolino.com was born in 1998 from a desire to meet individual fashion needs. Strong of our 50 years know how, our vision is to answer all your personal needs and desires in terms of fashion. Thanks to Internet and our revolutionary customizing patented technology, we are able to give you the inspiration for creating your own style. Starter Award 2004 in The Netherlands Promotional Product of the Year 2004 BeCommerce Silver Award 2006

27. Shirt second skin Thanks to Linosoft  technology, worldwide patented, each Bivolino shirt is cut according to the exact body shape without using any tape measurement.

30. ‘ Fashion before fashion’ Bivolino.com offers the latest fashion within 14 days thanks to a full vertically integrated e-business . Each week a new collection is available.

35. http://bivolino.hyves.nl /

36. Carine Moitier 2008

37. Your business powered by BivolinoServices

39. SOME own experieces Powered by Shirtsdotnet.com www.wemadebyme.com

45. ++ TOP 10 Lessons… out of 10 years experience

46. Lesson #1 THINK BIG, STAR T SMALL & STAY FOCUSED.

47. Lesson #2 e-COMMERCE SHOULD BE IN THE HEARTH & SOUL OF YOUR COMPANY’s CULTURE & VISION.

48. Lesson #3 THE e-COMMERCE BUSINESS IS NOT JUST ANOTHER CHANNEL.

49. Lesson #4 THE e-COMMERCE BUSINESS IS BUILT ON REPEAT CUSTOMERS.

51. Lesson #5 WORD OF MOUTH REALLY WORKS ONLINE.

52. Consumers are the New Authorities Then “ Turns out the contaminated wheat gluten that has sickened and killed so many cats and dogs recently has ended up in quite a few brand names. I finally found a complete list of the affected brands here. I feed my cats --- dry food, and fortunately the dry food was not on the list. The --- wet is, though. Don't assume that your brand is safe. Check the list!” - stynes.blogspot.com , 04/05/07 Now

54. Lesson #6 CREATE REAL VALUE, DO NOT COMPETE ON PRICE.

56. Lesson #7 MAKE SURE YOUR INVENTORY WEB SITE IS 100% ACCURATE.

57. Lesson #8 CENTRALLY LOCATE YOUR DISTRIBUTION.

58. Lesson #9 CUSTOMER SERVICE IS AN INVESTMENT. (NOT AN EXPENSE)

60. Lesson #10 DON’T BE SECRETIVE. DON’T WORRY ABOUT COMPETITORS. JUST DO IT!

61. Many Thanks! [email_address] Blog : www.cmoitier.com www.twitter.com/cmoitier