1. The Magic Kingdom
New Media Drivers License
Final Presentation
Courtney Mueller

2. Background
• Opened Oct. 1, 1971
• In 2010 it had 17 million visitors.
• Target Market: Families
with school aged children

3. Goals Challenges
• Create awareness • Continue to bring
• Bring in more new customer s to
customers the park
• Provide a better • Differentiating but
experience by not separating parks
getting customers • Competition of
involved Universal Studios

4. Theme
• Get people excited and experience The Magic
Kingdom in a whole new way!
• Through the use of social media outlets,
memories will be made in many more ways.
• Specifically through
contests

5. Proposal
Twitter Facebook
• Create separate Twitter • Keep page updated
pages for each park. • Interact with users
• communicate with • Monthly contests
customers
– Photos
• Tweet about special – Trivia
events with the park
and keep people
updated.
• Promote giveaways

6. Foursquare
• The main part of this digital strategy
• The Magic Kingdom is full of attractions, entertainment and dining.
• Each number of check-ins would count for something different.
1-40: Meet your favorite
character
40-80: Free Souvenir
81-120: Free dinner
121-160: Free admission
to other park
161-200: Free nights stay

7. Blog Google Adwords
• Specific blog for The • Use specific key
Magic Kingdom
• Promoting words the direct
– Entertainment people to The Magic
– Dining Kingdom page.
– Special events • This will inform the
– Parades correct people
– Rides • The Magic Kingdom
• Promote contest will be paying the
winners from all right price.
sites.

8. Evaluating Success
• Track:
– The sales of tickets
– Comments
• Twitter
• Facebook
• Blog
• Foursquare
– Google Analytics
• Google Adwords
• Profiles/websites

9. Budget Timeline
• Approximately $300,000

10. Questions?
THANK YOU