1. May 2, 2013
ZHAW at
Farner
Consulting AG
2ND MILESTONE
MEETING

2.  Update Progress
 Survey evaluation – surveymonkey
 Interview evaluation (companies)
 Webpage evaluation
 Further steps
CONTENT

3. Accomplishments This Period
Survey completed (Journalists and Chinese
companies)
Surveys sent (Journalist)
2 x Interviews with Swiss Journalists
2 x Interviews with Chinese Company
Online survey to Chinese Companies
(alternatively)
Arrangement of further interviews with Chinese
Companies
Initial set up of webpage (Project Webpage)
UPDATE PROGRESS

4. Plan for Next Period
Attract more Chinese interview partners
Evaluation of surveys / interviews
Conduct outstanding interviews
Further desk research
Add content to webpage
Prepare report
Prepare final presentation
UPDATE PROGRESS

5.  10% response rate – trend visible
 Image of Chinese companies in
Switzerland
SURVEY EVALUATION
60%
40%
Poor
Fair

6.  Communication efforts of Chinese
companies
SURVEY EVALUATION
73.33%
26.67% Poor
Fair
Good
Excellent

7.  CN-companies resp. their
representatives
SURVEY EVALUATION
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
well-integrated
open/sociable
careabouttheir
image
talkative/communi
cative
overcomecultural
barrierseasily
I don't agree
I partially
agree
I agree
I strongly
agree

8.  Experiences with Chinese
companies – with what impression
SURVEY EVALUATION
42%
58%
Never
Rarely
Often
Regularly
11%
78%
11%
very negative
negative
neutral
positive
very positive

9.  Provide enough
material/information
SURVEY EVALUATION
18%
82%
Never
Rarely
Often
Always

10.  Expectation towards CN-
communication strategies
SURVEY EVALUATION
%
Information should be available in one of the national languages. 66.67%
The company homepage should be be accessible in one of the national languages. 44.44%
Swiss management or local media spokeperson should be accessible. 55.56%
Meterial such as pictures, factsheets or info-grafics should be readily available. 88.89%
Company information with relevance to Switzerland/the Swiss market should be
available.
100%
Reacation to media inquiries should be quicker. 33.33%

11.  Form of information
SURVEY EVALUATION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Brochures Factsheets Press releases Press
conferences
Background
talks /
Interviews

12.  Access to CN-spokeman
SURVEY EVALUATION
40%
60%
Poor
Fair
Good
Excellent

13.  Impact of the controversial image
SURVEY EVALUATION
9%
45%
45%
Not at all
To a small extent
To a moderate extent
To a large extent

14. Conducted Interviews
 Interview Huawei – Kaspar Widmer
 Interview Ruida – Nick Frank
 Interview SRF – Susanne Giger
 Interview FUW – Adrian Blum
INTERVIEWS

15.  Planned interviews with:
 Otian International the 6th of May
 Possible interview partners:
 ZHAW training staff
 Mr Masserini (former Journalist)
 NZZ journalist (fxs)
INTERVIEWS

16. LIST OF CN-COMPANIES

17.  Further interview‘s
 Evaluation of interview‘s/surveys
 Webpage
 Final presentation
 Report
FURTHER STEPS