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Regional Communications
Regional
TYPE:
•Regional
–NE, MA, FL,
WA, OR, CA,
S.CA, HI
•Program
–Ocean
–OFG
–BWTF
Platforms
• Regional Blogs
• Facebook
• Twitter
• MailChimp
• Others…?
Distribution
• Membership
• Chapter Executive Committees
• Chapter Collected Lists
• Action Network
• Gatekeepers (?)
Regional Types
• Policy /Issue Updates Updates
• Chapter / Field Updates
• Legislative Updates (FL)
• Executive Committee Updates
M / EC / CL / AA
M: Membership
EC: Executive Committee
CL: Chapter generated List
AA: Action Alert
MailChimp
Facebook
Twitter
Blog
To Do
• Regional Page/Blogs:
– Oregon – new template
– Florida – outdated
– WA, CA, S. CA – Blogger
– M-A & NE – New
• Regional Page/Blogs not connected to Site
http://oregon.surfrider.org
Discussion
• Regional Updates vs. new Making Waves
• Regional Templates
– What should they include
• Regional / Chapter /National Template
Integration
• Role of Coastal Blog
• Program Communications
• Standardization
• Next Steps

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Regional & Program Communications Strategy