Brand You Powerpoint

1. S
Casey Null: The Brand
A Personal Branding Assignment for MCM 707

2. Casey Null
S Columbus Native
S Student at Franklin
Unversity – Masters of
Science in Marketing and
Communications
S B2B Account
Coordinator at SBC
Advertising
S Hockey Nut
S Ad Junkie

3. My Brand Today
Hardworking
S “Get it done.”
S Work doesn’t stop
when I leave the office
S Blood, Sweat and Tears
S Will outwork my
competitors Hard Work by L. Arilar

4. My Brand Today
Curious
S Always looking for a better
way to do things
S Think outside the box
S Challenge the status quo
S Don’t restrict thought
Isaac Newton

5. My Brand Today
Current
S Stay informed through current
events
S Keep up on the news to stay
relevant
S Read about the latest industry
trends in marketing and
communications
News

6. My Brand Today
Adaptive
S Adapt quickly to overcome
challenges
S Constantly learning – even
outside the classroom and
office
S Take cues from my
surroundings, change behavior
accordingly to preserve image
Baby Yemen Chameleon by Thomas Will

7. My Future Brand
Mentally Strong
S Clear-minded
S Mental toughness, even
through adversity
S Sometimes down, but never out
S Critical thinking under
pressure
Michael Jordan

8. S I want to be the best at
whatever I do
S Strong will to win
S Do what it takes to stand out
amongst the competition
S Business as a sport
My Future Brand
Competitive
Usain Bolt Is A Legend, Wins Gold At London Olympics

9. S Hungry for success
S Motivated by the reward that
follows hard work and
determination
S Want to earn as much money as
possible
My Future Brand
Driven
Buyers of a Luxury House in Laguna Niguel Get a Merc Free

10. S Want to make the
transformation from adaptive
to innovative
S Stay ahead of the curve
S Change the market before the
market changes without me
My Future Brand
Innovative
Innovation

11. References
(2011, February 19). Isaac Newton [Web Graphic]. Retrieved from
http://www.thuban.spruz.com/forums/?page=post&id=000AA12D-FF4C-455C-B6D3-
20C21F277A7B&cachecommand=bypass&pageindex=2
(2012, August 6). Usain Bolt Is A Legend, Wins Gold At London Olympic [Web Photo]. Retrieved from
http://urbanislandz.com/2012/08/06/usain-bolt-gold-london-olympic-2012-photo-video/usain-bolt-race/
(2013, March 26). Innovation [Web Photo]. Retrieved from
http://ec.europa.eu/enterprise/policies/international/competitiveness-innovation/
(2013). Buyers of a Luxury House in Laguna Niguel Get a Merc Free [Web Photo]. Retrieved from
http://elitechoice.org/2011/02/01/buyers-of-a-luxury-house-in-laguna-niguel-get-a-merc-free/
(2013). News [Web Graphic]. Retrieved from https://www.vitesse.com/news/
Arilar, L. (Photographer). (2007, April 05). Hard Work [Web Photo]. Retrieved from
http://www.trekearth.com/gallery/Middle_East/Turkey
Michael Jordan [Web Photo]. Retrieved from https://twitter.com/itsMichaelJ
Will, T. (Photographer). Baby Yemen Chameleon [Web Photo]. Retrieved from http://onebigphoto.com/baby-yemen-
chameleon/