Six steps to incorporating an irresistible optin form on your website or blog.

1. Create a List Magnet That
Will Drive Herds of Traffic
To Your List in 30 Days or
Less!

2. Sample of an
Optin Form

3. Break It On Down – The 6 Steps
1. Define your market
2. Understand their biggest problem
3. Provide solution in your giveaway
4. Choose email tool
5. Design your optin
6. Set up autoresponder series

4. #1 - Define the Market

5. #1 - Define the Market
• This is the most important step
missed by most online marketers.
How do you know what to deliver if
you don’t know who they are and
what they want?

7. #2 - Identify the Problem
• What are the biggest challenges the
market experiences?
• How much do they care about the
problem?
• Can you offer a solution in your area
of expertise?

8. #3 - Provide Solution (Giveaway)
• Your giveaway should tackle a major
problem
• It should answer a question your
market is asking about
• It should be valuable
• It’s not about YOU; it’s about THEM

9. Types of Giveaways?
• Special report • Ebook
• Audio (MP3 or CD) • Consultation
• Webinar • Coupon code
• Teleseminar • Newsletter

10. #4 - Choose Email Provider
• Autoresponder-capable
• Tracks your list for future
segmentation

11. #5 - Design Your Optin
• Clear on the giveaway
• Speaks to the WIIFM
• Not too invasive
• Easy to find
• Privacy policy is evident

13. http://email-marketing-reports.com

16. Bonus: Where to put the form?
• EVERYWHERE
– Web page
– Facebook
– Email sig
– And more…

18. My email
signature
line…

19. #6 - Create Autoresponder Series
• Outline the “what’s next”
• Develop messages and determine
frequency
• Remember to personalize

20. 6 Secrets to An Irresistible Optin
1. Define your market
2. Understand their biggest problem
3. Provide solution in your giveaway
4. Choose email tool
5. Design your optin
6. Set up autoresponder series

21. Questions?
• For more online business resources
– Website: www.tanyasmithonline.com
– Facebook:
www.facebook.com/tanyasmithonline
– Twitter: @CoachTanya
– More social: http://about.me/tanyasmith