1. Last Updated: April 2014
Business Driven IT Design
VP Platform Evangelism
Chris Haddad
11 June 2014

2. *
What is your design approach?

3. *
IT Driven Focus
Infrastructure Topology
•Network zones
•VM and Container instances
•Active-Passive , Active-Active configuration
Infrastructure Capabilities
•Identity management
•Content Transformation
•Legacy Connectors

4. *
IT Driven Goals
Quality of Service
•Acceptable System Response Time
•99.999…. uptime
•No major security breach
Efficiency
•Infrastructure utilization rate / Infrastructure Spend
•Business Value / Project Spend

5. *
Business Driven Focus
Customer-centric
•Increase number of new customers per quarter
•Increase customer retention ratio and lower churn
•Expand customer spend
Product-centric
•Enter a new market
•Bring a new product to market

6. *
Business Driven Goals
Customer-centric
•Increase number of customers
•Expand customer lifetime value and ticket price
•Faster service call resolution
Product-centric
•Revenue per product
•Number of distinct markets
•Lower product defect rate

7. *
Business Success Driver
Improve Customer Experience
User Experience Survey Report 74 per cent
of businesses
believe user experience
is key for improving sales and conversions.
Source: http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/
http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-
customer-experiences/

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Why Focus on Customer Experience?
Source: http://experiencematters.wordpress.com/2009/06/25/customer-experience-boosts-revenue/

9. *
What are Customer Experience
Touch Points?
Source: http://blogs.amdocs.com/managedservices/2011/01/20/are-service-providers-doing-everything-possible-
to-improve-customer-experience-part-1/

10. *
To Define Customer Experience
Think Outside In

11. **
Extend Business Reach with IoT and API
Source: http://www.switchscribe.com/is-the-current-internet-ready-to-become-the-internet-of-things/
Expand Engagement and Insight
Throughout the Experience Lifecycle

12. *
Source: http://wso2.com/whitepapers/a-reference-
architecture-for-the-internet-of-things/

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APIs Connect Everything

14. *
14
Business Focused API Design

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A Typical Customer Experience

16. *
Start with Business Architecture
Business
Architecture
Solution
Architecture
• Level 0
• Level 1
Application
Architecture
• Integration
• Data models
• APIs
Runtime
Architecture
• Capacity Planning
• Deployment
• Security

17. *
Visualize Customer Experience

18. *
Business Service First Approach

19. *
Business Driven
Integration, Re-Use, and Visibility
•Define Integration Points
•Cloud Services
•Business Services
•Correlate endpoints with standard business model
•Track Business Events

20. *
Incorporate Cloud Business Services
Source: http://asanka-tech-blog.blogspot.com/2013/12/working-with-esb-connectors-using-wso2.html

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Connect Business Services to
Customer Experience Channels

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Collect and analyze
business activity and events

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Incorporate Business IT Design
•Standardize Application Assets
•Correlate assets with model
•Integrate Federated Identity Model
•Track subscription and usage

24. *
Build a Master Data Business Model

25. **
Embrace Stores, Subscriptions, and
Identity Models
IdP
(WSO2 Identity Server)
(WSO2 Business Activity
Monitor)

26. *
Business Service Platform
Layered Architecture
Integration Layer - 1
Datamodel
Integration Layer - 2
Services Platform
Datamodel
Data Layer
Business Services

27. *
Enterprise Architecture

28. *
Measure IT Design Improvements

29. *
Accelerate
interactions
inside and
outside the
organization
Reduce
interaction
friction and cost
Increase
engagement and
enhance
productivity
Sense
business activity
and
automatically
adapt
Turbocharge Business Success
Become a More Connected Business
http://wso2.com/landing/enabling-the-connected-

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Connected Business Architecture

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Business Design Dimensions
•Establish goals and business value metrics
•Define user experience and workflow
•Investigate integration points and re-use
•Warrant services levels and scale

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What differentiates WSO2?
o The WSO2 Platform and Services delivers the fastest project
delivery
o ¼ the time and ¼ the cost of IBM/Oracle
o Pilots completed in days not weeks
o The WSO2 component architecture built from a single
consistent codebase provides unparalleled performance and
deployment flexibility
o Our Open Culture, Open Engagement Model, and Open
Support Model create long-lasting partnerships with our
customers

33. *
WSO2 The Open Platform for
Connected Business Driven IT
Internal
Integration
API
Management
Federated
Security
Enterprise App
Store and Social
Ecosystem
Big Data

34. *
How we support your business
Support engineers are the product engineering experts (rotate across roles)
Hands-on experts guide every project and product (as opposed to pointy hair managers)
Iterative and customer driven development roadmap prioritizes agile milestones and rapid releases

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Amazing Enterprise Organization Adoption

36. *
Recommended Reading
The Path to Responsive IT
Connected Business Architecture
Cloud Connectors
Internet of Things Reference Architecture

37. *3
About the Presenter
•Chris Haddad
• VP Platform Evangelism
• F500/G2000 Advisor, Cloudy DevOps for Dev
guy
•Learn more about me
• Follow me @cobiacomm on Twitter
• Blog: http://blog.cobia.net/cobiacomm
• Profle: http://www.linkedin.com/in/cobiacomm/
• On Google+ too