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Corporate Innovation: Disruptive Global Strategies

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Cesar Castro
Cesar Castro

Presented at Puerto Rico Venture Forum

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12/7/12   Corporate Innovation: Disruptive Global Strategies Cesar Castro PUERTO RICO VENTURE FORUM 5 December 2012 ccastro@co-inno.com @open_inno Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 1  
12/7/12   Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 2  
12/7/12   Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 3  
12/7/12   Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 4  
12/7/12   Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 5  
12/7/12   Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 6  
12/7/12   Traditional Innovation ! Copyright © 2012 co-innova www.co-inno.com Inside-Out Open Innovation * ! *  Henry  Chesbrough,  March  2012   Copyright © 2012 co-innova www.co-inno.com 7  
12/7/12   Outside-In Open Innovation * ! *  Henry  Chesbrough,  March  2012   Copyright © 2012 co-innova www.co-inno.com Inside-In Open Innovation * ! *  co-­‐innova,  May  2012   Copyright © 2012 co-innova www.co-inno.com 8  
12/7/12   Open Innovation ! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com Crowd- sourcing! Corporate Getting Prizes / Platforms! Started! Competitions! Open Innovation Marketplaces! Copyright © 2012 co-innova www.co-inno.com 9  
12/7/12   CROWDSOURCING! Copyright © 2012 co-innova www.co-inno.com PATIENTS LIKE ME! Copyright © 2012 co-innova www.co-inno.com 10  
12/7/12   IKEA HACKERS! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 11  
12/7/12   NETFLIX! Copyright © 2012 co-innova www.co-inno.com CISCO! Copyright © 2012 co-innova www.co-inno.com 12  
12/7/12   OPEN INNOVATION MARKETPLACES! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova © Copyright 2010 all rights reserved www.co-inno.com 26 13  
12/7/12   Copyright © 2012 co-innova © Copyright 2010 all rights reserved www.co-inno.com 27 Copyright © 2012 co-innova www.co-inno.com 14  
12/7/12   CORPORATE! PLATFORMS! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 15  
12/7/12   Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 16  
12/7/12   Companies Need New Capabilites! New  forms  of  collabora.on   Asking  the  right  ques.on   Designing  innova.on  processes   Copyright © 2012 co-innova www.co-inno.com Social Networks and Innovation! Copyright © 2012 co-innova www.co-inno.com 17  
12/7/12   Ask The Right Questions! Copyright © 2012 co-innova www.co-inno.com Contribution Spectrum!   Votes    Ideas   Solu.ons   Opinions   Proposals   Technologies   Available  Network   IP    /  $$   Copyright © 2012 co-innova www.co-inno.com 18  
12/7/12   Design Your Strategy! Copyright  ®  2012  co-­‐innova   Copyright © 2012 co-innova www.co-inno.com Open Innovation is a Dial! Copyright © 2012 co-innova www.co-inno.com 19  
12/7/12   4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com LEVELS OF INTERACTION! Community 3 Community 2 Community 1 Copyright © 2012 co-innova www.co-inno.com 20  
12/7/12   DIVERSITY IS IMPORTANT! Copyright © 2012 co-innova www.co-inno.com 4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com 21  
12/7/12   HOW TO MOTIVATE?! Copyright © 2012 co-innova www.co-inno.com Contribution Spectrum!   Votes    Ideas   Solu.ons   Opinions   Proposals   Technologies   Available  Network   IP    /  $$   Copyright © 2012 co-innova www.co-inno.com 22  
12/7/12   4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com DISTRIBUTION OF $$ RISK! Copyright © 2012 co-innova www.co-inno.com 23  
12/7/12   PROBABILITY OF SUCCESS! Copyright © 2012 co-innova www.co-inno.com 4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com 24  
12/7/12   INCORPORATE COLLABORATION IN YOUR HR SYSTEMS! Copyright © 2012 co-innova Source:  3M   www.co-inno.com CREATE RESOURCES FOR INNOVATION! Copyright © 2012 co-innova Source:  3M   www.co-inno.com 25  
12/7/12   DONʼT TREAT INNOVATION AS A ONE TIME EVENT! Copyright © 2012 co-innova Source:  D.  www.co-inno.com Spradlin,  InnoCenAve   RISK TAKING IS ESSENTIAL! Copyright © 2012 co-innova www.co-inno.com 26  
12/7/12   SUPPORT FROM THE TOP! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 27  
12/7/12   Copyright © 2012 co-innova www.co-inno.com Corporate Innovation: Disruptive Global Strategies Cesar Castro PUERTO RICO VENTURE FORUM 5 December 2012 ccastro@co-inno.com @open_inno Copyright © 2012 co-innova www.co-inno.com 28  

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Corporate Innovation: Disruptive Global Strategies

  • 1. 12/7/12   Corporate Innovation: Disruptive Global Strategies Cesar Castro PUERTO RICO VENTURE FORUM 5 December 2012 ccastro@co-inno.com @open_inno Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 1  
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  • 7. 12/7/12   Traditional Innovation ! Copyright © 2012 co-innova www.co-inno.com Inside-Out Open Innovation * ! *  Henry  Chesbrough,  March  2012   Copyright © 2012 co-innova www.co-inno.com 7  
  • 8. 12/7/12   Outside-In Open Innovation * ! *  Henry  Chesbrough,  March  2012   Copyright © 2012 co-innova www.co-inno.com Inside-In Open Innovation * ! *  co-­‐innova,  May  2012   Copyright © 2012 co-innova www.co-inno.com 8  
  • 9. 12/7/12   Open Innovation ! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com Crowd- sourcing! Corporate Getting Prizes / Platforms! Started! Competitions! Open Innovation Marketplaces! Copyright © 2012 co-innova www.co-inno.com 9  
  • 10. 12/7/12   CROWDSOURCING! Copyright © 2012 co-innova www.co-inno.com PATIENTS LIKE ME! Copyright © 2012 co-innova www.co-inno.com 10  
  • 11. 12/7/12   IKEA HACKERS! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 11  
  • 12. 12/7/12   NETFLIX! Copyright © 2012 co-innova www.co-inno.com CISCO! Copyright © 2012 co-innova www.co-inno.com 12  
  • 13. 12/7/12   OPEN INNOVATION MARKETPLACES! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova © Copyright 2010 all rights reserved www.co-inno.com 26 13  
  • 14. 12/7/12   Copyright © 2012 co-innova © Copyright 2010 all rights reserved www.co-inno.com 27 Copyright © 2012 co-innova www.co-inno.com 14  
  • 15. 12/7/12   CORPORATE! PLATFORMS! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 15  
  • 16. 12/7/12   Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 16  
  • 17. 12/7/12   Companies Need New Capabilites! New  forms  of  collabora.on   Asking  the  right  ques.on   Designing  innova.on  processes   Copyright © 2012 co-innova www.co-inno.com Social Networks and Innovation! Copyright © 2012 co-innova www.co-inno.com 17  
  • 18. 12/7/12   Ask The Right Questions! Copyright © 2012 co-innova www.co-inno.com Contribution Spectrum!   Votes    Ideas   Solu.ons   Opinions   Proposals   Technologies   Available  Network   IP    /  $$   Copyright © 2012 co-innova www.co-inno.com 18  
  • 19. 12/7/12   Design Your Strategy! Copyright  ®  2012  co-­‐innova   Copyright © 2012 co-innova www.co-inno.com Open Innovation is a Dial! Copyright © 2012 co-innova www.co-inno.com 19  
  • 20. 12/7/12   4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com LEVELS OF INTERACTION! Community 3 Community 2 Community 1 Copyright © 2012 co-innova www.co-inno.com 20  
  • 21. 12/7/12   DIVERSITY IS IMPORTANT! Copyright © 2012 co-innova www.co-inno.com 4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com 21  
  • 22. 12/7/12   HOW TO MOTIVATE?! Copyright © 2012 co-innova www.co-inno.com Contribution Spectrum!   Votes    Ideas   Solu.ons   Opinions   Proposals   Technologies   Available  Network   IP    /  $$   Copyright © 2012 co-innova www.co-inno.com 22  
  • 23. 12/7/12   4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com DISTRIBUTION OF $$ RISK! Copyright © 2012 co-innova www.co-inno.com 23  
  • 24. 12/7/12   PROBABILITY OF SUCCESS! Copyright © 2012 co-innova www.co-inno.com 4 C´s of Open Innovation! Community   Collabora.on   Cost   Culture   Distribu.on   Copyright © 2012 co-innova www.co-inno.com 24  
  • 25. 12/7/12   INCORPORATE COLLABORATION IN YOUR HR SYSTEMS! Copyright © 2012 co-innova Source:  3M   www.co-inno.com CREATE RESOURCES FOR INNOVATION! Copyright © 2012 co-innova Source:  3M   www.co-inno.com 25  
  • 26. 12/7/12   DONʼT TREAT INNOVATION AS A ONE TIME EVENT! Copyright © 2012 co-innova Source:  D.  www.co-inno.com Spradlin,  InnoCenAve   RISK TAKING IS ESSENTIAL! Copyright © 2012 co-innova www.co-inno.com 26  
  • 27. 12/7/12   SUPPORT FROM THE TOP! Copyright © 2012 co-innova www.co-inno.com Copyright © 2012 co-innova www.co-inno.com 27  
  • 28. 12/7/12   Copyright © 2012 co-innova www.co-inno.com Corporate Innovation: Disruptive Global Strategies Cesar Castro PUERTO RICO VENTURE FORUM 5 December 2012 ccastro@co-inno.com @open_inno Copyright © 2012 co-innova www.co-inno.com 28