Overview of the DiscoveryCast Innovation Management Paltform

1. Solving Problems with a Collective Brain™ www.discoverycast.com

3. Uncovered new exploration areas

4. Optimized business processes & creative solutions

5. Industry-wide Insights: Global idea generation

6. Government: Public health issues & solutions

8. Partner for SharePoint Extension- DiscoveryCast was superb and exceeded my expectations. - The effort to manage this enormous flow of informationwas quite successful. - I liked the ability to comment easily and not have to travel to a physical location. - This platform felt new, dynamic and very engaging. - This DiscoveryCast approach is very innovative to brainstorm globally. 2

9. Designed Methodology for Success5 Elements Participant Dynamics Focused Input & Prioritized Output Client Management Support Subject MatterExperts Ideas Beyond “Top of Mind” 3

10. Simple Interface forReal-Time Conversation Post Ideas Rate React & Build 4

11. Dynamic Real-time Analytics & Visualization Build on Ideas Identify Key Themes Breakthrough theme Interactive Idea Maps Interactive Charts 5

12. Subject Matter Experts Challenge ideas Ask questions Expert tags Give Big Idea awards Moderator alerts Original Idea SME Question Big Idea Awarded 6

13. Idea Scoring Scoring by 4 Dimensions Ensures Accurate Prioritization Participant Favorites Subject Matter Expert Big Idea Awards Number of child ideas Child ideas that won awards 7

14. Multi-Dimensional Conversation Join through many paths Initiate a new idea Build on any idea By expert tag By keyword search By visualizations: charts, maps, graphs By time 8

17. Number of idea buildsBreakthrough Idea?

18. Case Study: Internal Private Event Goal: Innovation in Procurement Example Questions: A. What are the quick wins that we should be focusing on as an organization? B. What market and customer demands are going to form the future? C. How do we improve the synergies in our businesses? Client Participants: Defined group of 100 internal employees from across multiple businesses globally Subject Matter Experts: Team of 15 internal experts from the client participated 1 DiscoveryCast expert participated Results: More than 730 ideas generated over a 3-day global event More than 200 Themes identified, consistent with event design Top ideas prioritized within each theme for further exploration Sub-teams now evaluating top ideas to implement or form projects around “There is no way I could have brought 96 members from my global teams together in such an effective focused manner as what DiscoveryCast provided. We are thrilled with the overall response, and diversity of thinking we captured.” - Director of Procurement 10 Personal and Confidential

19. DiscoveryCast External Public Event The Future of Bio-based Chemicals & Materials June 9 – 11, 2010

20. Public Event Statistics 568 people participated from 414 companies 241 people Contributed 1,792 Ideas and opinions (42% of participants) 360 people (63% of participants) completed an 18 question survey after event was complete to get access to the final 10-page Expert Analysis report. 12 Example participants

21. About the Founder Cesar Castro founded DiscoveryCast (www.discoverycast.com) based on his experience in innovation, crowdsourcing, and corporate social networking. He is also an adjunct professor at the University of San Francisco School of Business, where he lectures in the area of crowdsourcing, open innovation and changing the corporate culture to embrace new innovation models. He is also a TEDx curator (TEDxEmbarcadero). He is a former Research Director at the Institute For The Future (IFTF) where he led the Signtific Project, the Institute's study of the future of science and technology. Before joining IFTF, Cesar served as Vice President of Business Development at InnoCentive from 2001 - 2006, one of the leading open innovation platforms. As VP Business Development, he was responsible for recruiting innovative companies from around the world to join and post their R&D challenges on the InnoCentive platform. He worked with organizations in the life sciences, defense, manufacturing, food, and chemical sectors. He also worked at the Industrial Research Institute, Shell Chemical Company, and MBA Polymers (a Bay Area clean-tech company). Cesar has conducted projects on the future of science and technology, open innovation, crowdsourcing strategies for corporations, and network-centric innovation. He has written forecasts and given speeches on open innovation in heath care, the future of science and technology, trends in global health, and using networks (and crowdsourcing) to enhance innovation practices. He holds a B.S. in Chemistry from Loyola College in Maryland and an M.S. in Macromolecular Science from Case Western Reserve University.

22. TM For further questions, please contact:Cesar Castro cesar@discoverycast.com www.discoverycast.com 14