1. INTERNATIONAL BUSINESS
RESEARCH
IBM 208

2. ICE-BREAKER
• We will do a different way of how we introduce ourselves
today.
• Please join a group of 4-6 people (even numbers) and asks
questions about your friends
– Their nicknames?
– What year are your friends studying?
– What do they like to eat?
– What do they usually do on Saturday?
– Do they know anything about this class?
– Do they use facebook?
– Do they know the lecturer name?
– If you were a lecturer how would you like to run this
course?
– Also important question ---------> Next page

3. BEFORE WE START.
 I would like you to think about the word
“research” to yourself. What image does this
word conjure up for you??
 A lab with scientists ?
 An Einstein-like Character writing a complex
subject?
 Someone collecting data to study the impact of the
global warming?

4. RESEARCH
• Simply process of thoroughly studying and
analyzing the problems to seeks out solutions.
• The following questions will give you some
interesting ideas of how this course is going to
explore.
– Do you know what is good or bad research?
– Can you identify where exactly problem lies?
– Do you recognize the relevant factors in the situation
needing investigation?
– Do you know what type of information are to be
gathered and how?
– Importantly, Do you know how to use the information
and implement the result of this process to answer the
problem?

5. WHY SHOULD WE KNOW ABOUT
RESEARCH?
 If you don’t then you can never be sure whether
your decision is the right one
 You would be able to discuss with the researcher
who conducts a research for you
 Ability to detect Good and Junk on the internet
information
 Common Sense VS. Systematic inquiry

6. BUSINESS RESEARCH
• Why you need to conduct a research…. One
example is
– A customer complaint
• This can be seen as opportunity to increase your market
share
• This shows that the first step in research is …?
– To know where the problem or opportunity exist and
to identify as clearly and specifically as possible.
– Importantly, this problem or opportunity is needed to
be studied.
– We called this “Define the problem”

7. BUSINESS RESEARCH
 Following steps are:
 Gather information
 Analyse data
 Define the factors that associate with the problems
 Take actions to solve the problem or secure the
opportunity
 We called this process “Research”

8. DEFINITION OF RESEARCH
• We can now define research as
– Organised, Systematic, Data-based, Critical, Objective,
Scientific inquiry or investigation into a specific problem or
issue with the purpose of finding solutions to it or
clarifying it.
• In research world, there are 2 types of data
– Data can be quantitative
• Specific question with structured
– Data as qualitative
• Broad answers with specific questions in interviews
• Open-ended questions
• Observation
• Ethnography

9. DIFFERENCE BETWEEN
MANAGEMENT AND MARKETING
RESEARCH
• Marketing Research
• Focus on products
• Advertising
• Sales promotion
• Packaging
• Pricing
• Customer preferences
• Other marketing aspect
• So what is Management Research ?
• Business research is the study of the organization, people, environment.
– Study of employee attitudes and behaviours
– The impact of changing demographics on management practices
– Strategy formulation
– Study of international students achievement in Thailand

10. EXAMPLES OF MANAGEMENT
RESEARCH
• Study about Employee behaviours.
– So we can know about their performance,
absenteeism and turnover
• Study on Employee attitudes.
– So we know about job satisfaction, loyalty and
commitment
• Study on cultural differences.
• Research on differences in leadership positions,
salaries and leadership styles.

11. NEXT WEEK
 We will explore about your beliefs or a basic set
of philosophical beliefs about the nature of the
world.
 There are 3 types of basic philosophical beliefs.
Do you know what they are ?
 Find out next week !!!

12. EXERCISE
 A group of 5-6
 List out as many questions as you think its worth
to do the research on.
 Give the reasons why? And what is actually the
opportunity or problem of the question.
 For example, Would students prefer short answer
or multiple choices ?
 Opportunity: Most effective way in learning.

13. FACEBOOK: INTERNATIONAL
BUSINESS RESEARCH, SIAM
UNIVERSITY
 We will use Facebook as our communication tools
 Add as a fan page: International Business
research, Siam University
 I will post a link on articles here
 My tips on your assignments
 Your discussion can be posted here
 Interesting and productive discussion will be counted
as part of participation points
That is all for today !!! See you next week.