The document discusses trends in ecommerce and digital marketing from an industry insider's perspective. It identifies the key challenges in 2015 as technology issues, integration across channels for marketing, and developing a single customer view. It emphasizes that retailers must keep up with constantly changing customer expectations around delivery, service, and experiences across all digital and physical touchpoints. Finally, it stresses the importance of having an integrated approach and single customer view to improve marketing, increase customer retention and lifetime value, and gain a competitive advantage.