Facebook workshop
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Simple presentation explaining how B2Bs, consumer business, individuals use facebook to promote their brand
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Facebook workshop
- 1. Facebook Workshop DeepanChakravarthy http://www.hashcube.com deepan@hashcube.com http://twitter.com/codeshepherd
- 2. Statistics 400M+ users 550K+ apps 250K+ websites integrated with f8 100M+ access from mobile 50% users login in any given day Average user has 130 friends Average user is connected to 60 pages, groups, events
- 3. Demo Profile page Home page News Feed Live Feed Events Requests Dashboard
- 4. Various Components Applications Pages Groups Events Facebook Connect Ads
- 5. Application Most flexible Inside Facebook Most viral Invites, Email ids, Feeds, Profile FBML, Fan Games, Quiz, Polls
- 6. Case Study – Visa Business Network Forum for SB owners Set goals Achieve goals with community help
- 7. Case Study - Bing Bing acquired 400k fans in 1 day by advertising on Farmville
- 8. Case Study – Public Enemies Movie Ingame advertisements
- 9. Case Study – Parking Wars Parking Wars TV Show by A&E’s Television Facebook game 400k+ users
- 10. Apps Demo Farmvillie – virtual farming IMDB – movie reviews shared with friends weRead – book reviews shared with friends PVR Cinemas – book tickets online HP Contest – Win Mini Cooper Zoosk – most popular dating app on fb
- 11. Pages Represent a brand or product or person or service Picture, Info Vanity URL, Twitter sync, Photo/Video Gallery Like, Polls, Blogs, Custom Apps Custom Landing Page Stream updates (Target language, location etc)
- 12. Case Study - HubSpot 12k fans Slideshare widget Youtube widget
- 13. Case Study – West Florida Components Shop inside f8 page
- 14. Pages Demo Travel – Southwest Airlines (fans fly free), Singapore Airlines Food – Pizza hut, CCD, Starbucks Media – NDTV, WSJ, BBC Technology – Salesforce, Cisco, Hubspot
- 15. Groups Mass email facility Picture, Info Invite people Polls Stream updates No Custom app
- 16. Groups Demo Employee Groups Common Interest Groups Bangalore Facebook Developers Group NUS
- 17. Events Picture RSVP Invite When Where Home page Stream
- 18. Events Demo Social Media Club Meetup Macworld
- 19. Facebook Connect Outside of Facebook Registration and Login Friends Access Stream Updates Viral Analytics
- 20. Facebook Connect
- 21. Connect Demo Techcrunch Digg iPhone Xbox Android
- 22. Ads Ads for applications Ads for pages Ads for non facebook pages Ads to generate “like” Organic Ads CPC, CPM Target age, location, sex, association
- 23. Ads Demo
Notes de l'éditeur
- http://www.facebook.com/press/info.php?statistics
- http://apps.facebook.com/visabusiness/
- http://www.facebook.com/applications/Parking_Wars/31435010008
- http://www.facebook.com/hubspot
- http://www.facebook.com/WestFloridaComponents
- http://www.facebook.com/Macworld#!/event.php?eid=6706129475&index=1
- http://techcrunch.com/http://digg.com/