WordPress is fast becoming a major player in the field of eCommerce over the past few years. Nobody even tried to use WordPress for a professional shop two years ago, today there are plenty of successful plugins available. What are the differences and how do they compare to dedicated eCommerce software like Magento? This talk covers that and much more, bringing you the State of WordPress eCommerce in 2012.
6. This is what they
were working with
WordPress 2.2.1 @coenjacobs
7. 2010
"Again, eCommerce is something that WordPress was
not intended to provide. There are a couple of plugins,
that are pretty basic and offer no functionality what so
ever, relative to the other software. For instance,
osCommerce, Magento, Zen Cart, Drupal with Ubercart
are very advanced software when it comes to
eCommerce.
[...]
Also, when your website has a lot of dynamic content,
a blog, a forum, and when you wish to add a store to
you site, Drupal with Ubercart is a perfect solution."
@coenjacobs
http://ezinearticles.com/?Is-WordPress-the-Best-Solution-For-You?&id=4871525
8. Historically WordPress was not the
best platform for a professional
shop
“eCommerce is something that WordPress
was not intended to provide”
@coenjacobs
10. ‘eCommerce’
Google trends search
volume
‘WordPress eCommerce’
2004 2008 2012
Today, WordPress is fast
becoming a major player
in the field of eCommerce
@coenjacobs
11. There are many successful
eCommerce plugins available, all
with unique strengths / weaknesses
• Since release of WordPress 3.0
• Transition to a full CMS
• Custom Post Types
• Custom Taxonomies
@coenjacobs
12. Lightweight Full Store
Cart66 Free Paid
EasyDigitalDownloads WooCommerce MarketPress
WP e-Commerce Shopp
Jigoshop
External/integrated
eShop
ecwid
TheCartPress
Foxycart
@coenjacobs
13. What are the differences
amongst full store
eCommerce plugins?
• Release regularity
• Available extensions
• Community and contributors
@coenjacobs
14. How do we compare to
dedicated eCommerce
software like Magento?
• Plugins benefit of being a WordPress
solution
• Magento currently better for large stores
• WordPress is fun to use, Magento not so
much
@coenjacobs
15. Benefits of a WordPress
solution
•Fully powered, easy to use CMS
•Familiarity with WordPress = better
learning curve
•No need to learn an entirely different
system
@coenjacobs
16. All the stuff that makes
WordPress successful
•Community
•Plugins for extra functionality
•Themes
•Open Source
@coenjacobs
18. Theme integration
• Most eCommerce plugins work with any
theme
• Overwrite template files in your theme
• Plugin specific themes available
• Actions and filters in place
@coenjacobs
19. ThemeForest and other
theme shops jumping on
the eCommerce bandwagon
• ThemeForest has 1752 themes
available
• 194 themes in eCommerce category
@coenjacobs