There is no escaping the "bring your own device" trend, but organizations need to chart a middle path to strike a balance between employee freedom and corporate control over technology.

1. Bring Your Own Device (BYOD)
Making It Work for Your Organization
Cognizant Research Center | June 2012
©2012, Cognizant

2. Executive Summary
• BYOD Drivers
• BYOD Benefits
• Implementation Challenges
• Overcoming BYOD Barriers
• Creating A Holistic BYOD Strategy and Policy
• Transitioning to BYOD
• BYOD’s Future
2 | ©2012, Cognizant

3. Primary BYOD Drivers
Employees are increasingly using personal devices to access business applications.
Devices Used to Access Business Applications
2010 2011
30.7% 40.7%
Personal PC, Personal PC,
smartphone smartphone,
59.3%
tablet
Business PC,
69.3% smartphone,
Business PC, tablet
smartphone
Personally-owned Company-owned
Base for 2010: 2,820 responses from enterprises with Base for 2011: Over 3,000 Information workers and
500 or more employees from 10 countries. business executives from nine countries.
Source: IDC Information Worker Custom Survey, May 2011 and May 2010.
3 | ©2012, Cognizant

4. Primary BYOD Drivers
Financial services, insurance, healthcare and professional services are leading BYOD demand and
adoption.
BYOD Support By Industry
Source: Good Technology
4 | ©2012, Cognizant

5. BYOD Benefits
Employees and organizations benefit from BYOD
Base: 700 IT professionals in seven countries, including Australia, Percent of respondents
Canada, Germany, India, Netherlands, U.S. and UK.
Source: Citrix Global BYO Index
5 | ©2012, Cognizant

6. BYOD Benefits
Easy to attract, retain and support new talent
Business Staff Will Expect To Be More Self-Sufficient And Empowered By 2020, 45% of
your workforce
will be Millennials.†
34% of
Millennials
say they
have better
22% of your technology
employees at home
have used a than they Empowered,
service have at tech-savvy
Millennials delivered work.* employees
in the 39% of over the Web
workforce Millennials to help them
get their job
select their
done.*
own mobile
phone -
66% of your regardless of
employees what IT
select their support.*
own mobile
phone. *
* Source: Forrsights Workforce Employee Survey, Q3 2010, † Source: Bureau of Labor Statistics and Forrester Research
Source: Forrester Research, Inc.
6 | ©2012, Cognizant

7. Implementation Challenges
BYOD creates complexities that overwhelms
many organizations:
• Protecting Data
• Ensuring Security
• Providing Support
• BYOD Costs
• Compliance Requirements
7 | ©2012, Cognizant

8. Overcoming BYOD Barriers
Have a robust, scalable, platform- and
OS-agnostic BYOD infrastructure to limit
•Security breaches
•Minimize organization support to and
management of employee-owned devices
8 | ©2012, Cognizant

9. Overcoming BYOD Barriers
• Manage the complexity of a BYOD environment through intelligent
provisioning of infrastructure.
• Use virtualization
• Provide access to corporate data and enterprise applications
from a centralized location.
• Eliminate the IT and business costs of customizing apps and
creating access mechanisms.
9 | ©2012, Cognizant

10. Overcoming BYOD Barriers
Use “containerization”
• Separate corporate data into secure “container” structures
on devices to have full control over them.
• Monitor the corporate applications and data effectively and
securely.
10 | ©2012, Cognizant

11. Overcoming BYOD Barriers
Use encryption
• Provide a strong layer of security for devices, applications
and data.
• Make it difficult for anyone to view and obtain data from
lost devices without the encryption key.
11 | ©2012, Cognizant

12. Overcoming BYOD Barriers
Embrace a limited BYOD model
• Evaluate the device requirements of employees based on their
roles and limit device support.
• Alleviate concerns over security, support issues and costs by
allowing only secure and compliant personal devices for work.
12 | ©2012, Cognizant

13. Creating A Holistic BYOD Strategy and Policy
BYOD Strategy Essentials
• Understand employee roles and how they
relate to the use of mobile devices at work.
• Create broad categories of users based on
the kind of work they do and IT infrastructure
to support them.
• Specify the kind of device configurations,
preferred vendors and brands that support
your business needs.
• Provide the right mix of enablement and
control to employees and the company
over personal devices and their usage.
• Balance enablement with control using
mobile device management, mobile
application management and mobile
application development platform solutions.
• Customize, develop and update applications
to work with personal devices.
13 | ©2012, Cognizant

14. Creating A Holistic BYOD Strategy and Policy
Key Takeaway
The BYOD strategy needs to be all-inclusive and balance the
risks and rewards for employees and employers.
14 | ©2012, Cognizant

15. Creating A Holistic BYOD Strategy and Policy
Understand Liability
Employee vs. Company
• Better control over devices Corporate
Corporate • Reduced IT overhead
can be applied (blocking of Liable,
Liable,
Complete
marketplace applications, Capped • Reduced device
Expenses
etc.) Expense
Paid procurement cost
(Cap-Ex)
• Better security
• Better choice of device
• Comparatively easier for Individual
Individual
enforcing policy and Liable, • Challenges in deploying
Liable,
compliance Complete corporate applications
No/Capped
Expenses
Expense due to non-
Paid
• Need for application license standardization of OS
management
• Better control over expenditure
• Reduced device running cost (direct Op-Ex cost)
Corporate liable devices are recommended for environments with higher data security risks
(e.g., financial services); individual liable devices are recommended for environments with
lower data risks (e.g., education).
Source: Cognizant
15 | ©2012, Cognizant

16. Creating A Holistic BYOD Strategy and Policy
Balance risks and rewards for employees and employers
•Transition to BYOD only after your organization assesses the
net benefits it expects to realize from the initiative.
•Determine the liability your organization is willing to assume as
well as the tax and legal implications of allowing BYOD.
16 | ©2012, Cognizant

17. Creating A Holistic BYOD Strategy and Policy
Balance risks and rewards for employees and
employers
•Put in place a robust BYOD support model. Use
a mix of sourcing, automation and strong
technical customer support
•Take a middle path between the two extremes
of the complete freedom that employees
desire and the full control that organizations seek
over usage of personal devices for work.
17 | ©2012, Cognizant

18. Creating A Holistic BYOD Strategy and Policy
Define and understand factors such as:
•Which devices and operating systems to support.
•Security requirements based on employee role and designation.
•The level of risk organizations are willing to tolerate.
•Employee privacy concerns.
•Understand the altering IT environment.
18 | ©2012, Cognizant

19. Creating A Holistic BYOD Strategy and Policy
Defining BYOD Policies
Traditional
Policy Element IT Policy BYOD Policy
Devices, device Standardized. Complex and heterogeneous.
configurations and
operating systems
Mobile applications Full command and control over Limited control over corporate
and data data and apps. partitions, data and apps.
Device tracking and Full IT control over evaluating how Clarification of how devices are
monitoring devices are used, with no express tracked and monitored, as well as
permission required from users. which portion of the devices and
data will fall under the policy’s
purview.
Cost reimbursement No provision for reimbursement of Definition of who pays for what,
company-owned device costs. based on an understanding
between employees and
employer.
19 | ©2012, Cognizant

20. Creating A Holistic BYOD Strategy and Policy
A comprehensive BYOD policy framework covers:
Devices Users
• Scalability of devices • Eligibility
• Device criteria • Acceptable usage
• Supported configurations • Compliance and governance
and platforms
• Ownership and liability
• Device certification
• Reimbursement considerations
• Device support
• Policy violations
• Security
20 | ©2012, Cognizant

21. Transitioning to BYOD
Provide employees with what they seek but with controls:
•Ensure employees have the right virtual workspace.
•Ensure effective security for corporate information and ease
of access.
•Categorize employees into broad pools based on their work
and IT requirements.
•Stream the right set of user profile, data and applications
on-demand, at the right performance levels and on any device,
securely.
•Implement a BYOD pilot to establish the reference architecture.
21 | ©2012, Cognizant

22. Transitioning to BYOD
Defining User Profiles and Their Needs
Examples Typical Work Pattern IT Requirements
Knowledge Scientists, designers, • Rich user experience, with • Data security and compliance
Workers statisticians multiple computer applications • Flexibility to access multiple desktop computers
and tools running locally • Application-specific security and regulatory
compliance efforts
Office Workers Admins, HR, finance • Routine workflows, with multiple • Data security and compliance
computer applications and tools • PC integrity
running locally • Application-specific security and
regulatory compliance efforts
Executive & Function heads, sales • Similar to knowledge/ office • Data security and compliance
Mobile Workers reps workers • PC integrity
• Offline computing • Application-specific security and regulatory
• Anytime, anywhere access compliance efforts
• Offline access to files and data
Task Workers Call center reps, • Simplified and streamlined user • Data security and compliance
retail agents, factory experience • PC integrity
workers • No requirements to save data • Highly controlled environment
locally • Low-cost hardware solution that maintains
high user productivity
Contract Workers External contractors, • Local and remote access • Data privacy and confidentiality
third-party • Low-cost hardware solution that maintains
collaborators high user productivity
Source: Cognizant
22 | ©2012, Cognizant

23. Transitioning to BYOD
Embrace BYOD in a phased manner
Investment New Setup Implementation Employee Onboarding
ROI Analysis Process
•Build enabling
•Baseline current TCO infrastructure for solution •Define trigger
•Identify one-time identified for onboarding
investments •Finalize sourcing options •Define policies
•Assess ongoing cost with •Define new support model •Create implementation
new model checklist
•Go/no-go •Create communication
plans
Create a compliance audit framework to ensure success
Source: Cognizant
23 | ©2012, Cognizant

24. Transitioning to BYOD
Embrace BYOD in a phased manner
•Measure the ROI – A better yardstick is to analyze the long term
returns and the possible value-additions from investments made
to enable and support BYOD.
•Include costs of setting up the required infrastructure to support the
program and reimbursements for device purchases.
•Examine and bolster the current infrastructure with the additional
capabilities required to support BYOD programs.
•A critical step – ensure that the employee onboarding process is
smooth and simple.
24 | ©2012, Cognizant

25. BYOD’s Future
An opportunity with significant benefits, both tangible and intangible:
• Approach BYOD in a holistic fashion.
• The role of IT will transform from a support function to a strategic,
business-enabling function.
• Take a proactive approach to embracing and molding your strategy.
25 | ©2012, Cognizant

26. BYOD’s Future
Implemented with the right strategy, BYOD can:
• Empower employees to improve their productivity through their choice of devices and
collaboration styles.
• Ensure security of corporate data while complying with corporate mandates
on compliance, risk management and privacy.
• Deliver cost savings with minimal IT support for employee-owned devices.
• Simplify IT by running any app, anywhere, on any device.
26 | ©2012, Cognizant

27. Thank You
Author and Analyst
Aala Santhosh Reddy, Senior Research Analyst, Cognizant Research Center
Subject Matter Experts
Jeff Wallace, Assistant Vice President and Cognizant Mobility Practice Leader
Tim Rose, Associate Director, Cognizant IT Infrastructure Services Product Management
Anindo Sengupta, Associate Director, Cognizant IT Infrastructure Services
For more information / downloading the report, please visit
http://www.cognizant.com/InsightsWhitepapers/Making-BYOD-Work-for-Your-Organization.pdf
©2012, Cognizant