Blogging + Politics

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A presentation I gave to a group of local Utah Politicians as part of the pre-conference programming for Alt Summit

Technologie Actualités & Politique

SOCIAL MEDIA + POLITICS
PROJECT

BLOGGING
DATE PRESENTERS
21 JAN 2010 MONICA DANNA + LAURA MAYES

Let’s Talk
• Deﬁning YOUR story

• Joining the Conversation

• Rules of engagement

No one knows your story
better than YOU.

Elements of
your story
• The Message

• The Conﬂict

• The Characters

• The Plot

Message

Platform

Issues

Content is King

Conﬂict

Not all conﬂict is negative

Opportunity to spread message

Characters

Deﬁning your characters

Constituents

Campaign Volunteers

Staffers

Competitors

Plot

News Stories

Blog Content

Competitors

“So what’s the difference
between a website and a
blog anyway?”

Website vs. Blog
Monologue Dialogue

Comments

Push Information Pull Information

RSS Feeds

CMS

One-way Communication Multi-way Communication

Viral

Shareable Content

WORDPRESS DASHBOARD
CONTENT MANAGEMENT SYSTEM

The Rules of
Engagement
Discovery
Google Alert -->Post
Positive v. Negative?

Evaluate
Response needed?

Respond
Transparent
Tone
Timeliness
Source: Air Force Web Posting Response V.2 Assessment

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Blogging + Politics

1. SOCIAL MEDIA + POLITICS PROJECT BLOGGING DATE PRESENTERS 21 JAN 2010 MONICA DANNA + LAURA MAYES

2. Let’s Talk • Deﬁning YOUR story • Joining the Conversation • Rules of engagement

3. No one knows your story better than YOU.

4. TRANSPARENCY TAKE THE POWER BACK

5. Elements of your story • The Message • The Conﬂict • The Characters • The Plot

6. Message Platform Issues Content is King

7. Conﬂict Not all conﬂict is negative Opportunity to spread message

8. Characters Deﬁning your characters Constituents Campaign Volunteers Staffers Competitors

9. Plot News Stories Blog Content Competitors

10. “So what’s the difference between a website and a blog anyway?”

11. Website vs. Blog Monologue Dialogue Comments Push Information Pull Information RSS Feeds CMS One-way Communication Multi-way Communication Viral Shareable Content

12. Content Management Systems

13. Real Simple Syndication

14. WORDPRESS DASHBOARD CONTENT MANAGEMENT SYSTEM

15. Integration Tools

16. I know you are but what am I?

17. The Rules of Engagement Discovery Google Alert -->Post Positive v. Negative? Evaluate Response needed? Respond Transparent Tone Timeliness Source: Air Force Web Posting Response V.2 Assessment

18. QUESTIONS?

Blogging + Politics

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