1. Join The Conversation
Social Media for Businesses
Monica Danna // Co.lab

2. http://www.youtube.com/watch?v=sIFYPQjYhv8
Socialnomics

3. Relax
✤ You’re still the expert!
✤ ...and it’s still Marketing
✤ Pieces of the Pie:
Public Relations, Advertising,
Social Media
✤ Social supplements Traditional,
not replaces

4. Let’s Talk
✤ Social Media vs.
Traditional Media
✤ Telling YOUR Story
✤ Engaging with your Audience
✤ The Tools of the Trade
(Saturday)
✤ Monitoring + Maintenance
(Saturday)

5. Traditional vs. Social Media
Traditional Media Social Media
(Newspapers, Static Webpages, (Blogs, Facebook, Twitter,
Magazines, Broadcast) YouTube, Flickr)
✤ Monologue ✤ Dialogue
✓ Comments
✤ Push Information ✤ Pull Information
✓ RSS Feeds, CMS
✤ One-way Communication ✤ Multi-way Communication
✓ Viral, Shareable Content

6. We went from needing this to communicate....

7. To having to navigate all of this....

8. But don’t
worry...
It’s not about
the tools!

9. (just follow the yellow brick road.)
It’s about telling your STORY

10. The Elements
of Storytelling
✤ The Message
✤ The Conflict
✤ The Characters
✤ The Plot

11. Get Your Message Out

12. Identify your Characters

13. It’s a Cocktail Party
“Nice to Meet you.”

14. Engagement vs. Promotion
✤ The Torpedo Business Card
✤ Seek out audience through
creative engagement
✤ Audience characteristics,
other interests
✤ Provide complementary
information
✤ Listen and Respond

15. Match the Means
✤ How is your audience currently receiving their information?
✤ Traditional Media: Newspaper, TV, Books
✤ New Media: Email, Twitter, Facebook, Blogs
✤ Collaborative Media: Word of Mouth
✤ Provide multiple, familiar, streamlined, efficient means for them
to receive your message
✤ Delivery method reflects upon your brand

16. Create a Social Salesforce
✤ Empower your fans
✤ Content Management Systems
✤ RSS Feeds
✤ Sharable Content
✤ Viral Potential
✤ Make it EASY for your brand enthusiasts to share your message!

17. High Five
✤ Be transparent.
✤ Be authentic.
✤ Be human.
✤ Be passionate.
✤ Tell your unique story.

18. Embrace human nature
✤ Listen
✤ Respond
✤ Connect
✤ Experiment
✤ Find creative ways to engage with your unique audience

19. The conversation has begun.
{join it.}
Date