Cortes Delgado Inc, Felipe afanador sial toronto 2011,

1. Corporate Info
… a brief description of who we are.
The information contained in this document is private and confidential.
The inappropriate use of it can cause legal harm.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone: (786)
462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 1

2. Who we are?
We are Colombian based company
with operations all across the LATAM
region. We develop synergies,
strategic alliances, joint ventures,
among other business models, to
manage demand driven market
opportunities within the food and
beverage industry. We are well
known by introducing new and
innovative products to market.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 2

3. Our values
• Guidelines of our daily work:
• Innovation
• Respect
• Honest
• Creative
• Humble
• Efficiency
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 3

4. Why companies look for us?
• Because they need a business partner to
develop long lasting relationships.
• Because we offer them proven knowledge of
how to make business in each country of the
LATAM region.
• Because we offer more value added as local
player in each country of the LATAM region.
• Because with one alliance, they enter easily in
at least 4 countries at the same time.
• Because we use innovate working
methodologies to determine the market
potential
• Because we offer tangible and non-tangible
resource to develop brands, no commodities.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 4

5. Valuable things, we share:
• Because they need a business partner to
develop long lasting relationships.
• Because we offer them proven knowledge
of how to make business in each country of
the LATAM region.
• Because we offer more value added as local
player in each country of the LATAM region.
• Because with one alliance, they enter easily
in at least 4 countries at the same time.
• Because we use innovative working
methodologies to determine the market
potential. Because we offer tangible and
non-tangible resources to develop brands,
no commodities.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 5

6. Our working methodology:
• We investigate and monitor trends to be able to
determine demand driven products.
• We have developed innovative and transparent
ways to develop business relationships in remote
environment, so distance is not a problem.
• We don’t encourage sell-buying relationships. We
work to develop customer engagement strategies,
so we can create a strong gap and differentiation
against our competitors.
• In summary, our business model is the joint of
practices of a distribution, commercial agent and
exclusive representative contract organized under
a supply chain model. This enables us to determine
steps, strategies, methodologies, and
measurements to represent your company and
your products.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 6

7. Our staff:
• Our staff is composed of interdisciplinary people
with experience within the industry and strong
academic background.
• Our team is always searching and supervising
competitors, demand trends and innovative
producers to generate in-house insights.
• Our team is prepared to create innovative
working experiences, based in virtual and
collaborative models to create knowledge and
manage relationships, so distance is not a
problem.
• Our team is fluency in English, Spanish and
French.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 7

8. Our location:
• We operate and coordinate the
whole operation from Bogotá,
Colombia, the third biggest
country in the region, shortest
distance and time to Toronto,
and the only country with ports
in the Atlantic and Pacific
oceans.
• We have representative offices
coordinated from Bogotá in:
Panama City, Quito, Lima,
Santiago de Chile (that also
coordinates Buenos Aires) y Sao
Paulo.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 8

9. Colombia Market Trends
• The Q211 BMI Colombia Retail Report forecasts that the country’s retail sales will grow from
an estimated COP224,462bn (US$114.13bn) in 2011 to COP313,724bn (US$159.51bn) by
2015, a rise of nearly 40%.
• Underlying economic growth, a young and increasingly urban population, the rise in disposable
income and more working women are key factors behind the forecast growth in Colombia’s
retail sales.
• With the population increasing from an expected 46.9mn in 2011 to an estimated 49.3mn
by 2015, GDP per capita is forecast to rise by 27% by the end of the forecast period,
reaching US$8,901.
• The retail sector benefits from Colombia’s status as the third most populous country in Latin
America.
• Modern and sophisticated retail formats are increasingly popular with consumers and
further growth is expected, particularly in the hypermarket and smaller supermarket or
express store formats.
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 9

10. We see oportunities in:
• Raw material with extra benefits
• Private labels
• Frozen foods
• Ready to make
• Toddlers food
• Organic foods
• Dairy products with extra benefits (functional products)
• Exotic products
• Fish ready to eat products
• Pet foods
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 10

11. Felipe Afanador C.
Director de Mercadeo A.L.
Chief Marketing Officer LATAM
will be assisting SIAL TORONTO 2011
if you need further info call him at: 416 893 6725
www.cortesdelgado.co felipe@cortesdelgado.co Phone: (57 1) 627 9824 - Mobile: (57) 316 471 9494 – US phone:
(786) 462 0936 Car. 15 no 135 25 suite 0403B Bogotá D.C. - Colombia 11