2. Colin Parajon
Digital Strategist At-Large
colin.parajon@gmail.com
www.behance.net/colinparajon
@colinparajon
817.798.3862
3. ADVERTISING l MARKETING l DESIGN
colin.parajon@gmail.com
linkedin.com/in/colinparajon
EXPERIENCE behance.net/colinparajon
817.798.3862
Founder, The Agora App Company
- Founded mobile app development company
- Designed and sold mobile apps on the BiznessApps platform
- Built www.theagoraapp.com and managed social media accounts
EDUCATION
Partner/Creative Director, StrapAds.com The University of Oklahoma
- Bachelor of Arts in Advertising
- Established advertising media agency
- Cumulative GPA: 3.8
- Sold and designed advertisements on wristbands
- Managed social media account Universidad Veritas
San Jose, Costa Rica
Digital Strategist, Lindsey+Asp - CEA Study Abroad Program
- Helped launch inaugural Digital Department
- Intensive Spanish Program
- Developed digital strategy for a variety of clients, monitored analytics and prepared reports
- Conducted experiments and training sessions for clients and account leads
AWARDS
Digital Director, 2013 National Student Advertising Competition
- Conducted consumer research and developed digital strategy for Glidden Paint - AAF Most Promising Minority Student
- Contributed to design of creative executions and presentation book - Coca-Cola Scholar
- United States Senate Youth Program
Social Media Intern, Standing Dog Interactive - National Hispanic Merit Scholar
- Prepared social media audits, monthly reports and client training decks - OU President’s Leadership Class
- Contributed to brainstorming sessions for social media campaigns - OU Henderson Scholar
- OU PACE Award - Top 1% of Class for
Advertising Intern, Move Your Ads Participation, Achievement,
- Managed social media accounts and online reputation management for Fowler Honda, Community, and Excellence
Fowler Toyota, Fowler i240, Century Chevrolet and Boyd Street Magazine
- Managed text message and email marketing campaigns for local businesses
- Wrote, designed and sold advertising space for Boyd Street Magazine
SKILLS
- Proficient in Photoshop, Illustrator,
Freelance Copywriter, World Factory InDesign and Microsoft Office
- Wrote descriptive copy for the 2011 Container Builder Catalog - Vast social media marketing and
- Collaborated with designers on page layouts analytics knowledge
- Advanced Spanish speaker
Marketing Intern, Ridemakerz, LLC
- Assisted Vice President of Product Development
- Participated in licensing agreements with Disney, NASCAR, Car Manufacturers and RealTree COURSES
- Managed inventory, defect reports and expense reports
- Advertising Campaigns
Sales Associate, Planet Beach Contempo Spa - Advertising Account Planning
- Facilitated membership and product sales - Advertising Copy & Layout
- Executed new business and sales promotions - Advertising Digital Strategy
- Advertising Research
- Advertising Media
- NYC Agency Immersion Tour
INVOLVEMENT - Mass Communication Law
- OU Advertising Club Historian - Contemporary Problems in
- Public Relations Student Society of America Member Advertising
- Lambda Chi Alpha Fraternity Member - Writing for Mass Media
- Campus Activities Council’s Dance Marathon - Purchasing and Buyer Behavior
1
4. The agora
app company
Ooooh. Ahhhh.
A mobile app with our name on it?
We want one!
The idea for The Agora App Company came to me in the
car. I had just learned how to design mobile apps on the
BiznessApps platform, and I was asking myself, “Who has
money and could benefit from improved communication?”
Fraternities and sororities across the nation have been
paying premium rates for inadequate communication
systems for years. When I pitched the idea of a custom
mobile app to my own chapter, their reaction told me I was
onto something big.
In just six months, The Agora App spread across my own
campus and onto three others. Small businesses caught
wind, and even Koch Industries requested a demo.
2
6. strap ads Stay Strapped.
Strap Ads is the drunken brainchild of a friend of mine that
happened to translate when he explained it to me sober.
If there is one accessory college students have in common
on a Friday night, other than the beer in their hand, it’s the
neon wristband strapped to their arm. These wristbands
are taken for granted. Wristbands start a conversation
about where people went, what they did and who they
saw there. Strap Ads gives brands the opportunity to
be a part of that conversation.
Strap Ads provides free custom wristbands to a variety of
venues by selling ad space on them. They are like no other
wristband people have ever seen. As co-founder and
creative director, I helped establish the brand, build rela-
tionships with advertisers and design the product.
4
8. bear naked
I live Bear Naked.
Jim Avery’s Account Planning course is the most
competitive class one can take at the University of
Oklahoma. Groups worked all semester on a creative brief
to be pitched to a panel of judges for the opportunity to
present to the client at their agency of record.
My group was invited to Kansas City to share our
outstanding research, spot-on insights and uniquely creative
solutions to VML in a presentation we will never forget.
6
9. Objective:
To establish Bear Naked as the “Ungranola.”
Strategy:
To convince the daily runner, healthy mother
and nature lover to eat Bear Naked granola
instead of it’s competitors because it offers a
superior lifestyle.
Brand Insight:
Bear Naked is not only everything other granola
brands are, but also everything they are not. It’s
not just healthy, it represents a lifestyle people
yearn to be a part of.
Consumer Insight:
People eat granola with a purpose. To eat granola
is to make a committment with yourself to get
the most out of your day.
It’s the pretext of adventure.
7
10. pandoria
Attend a music festival today.
Bob Rickert, Creative Director at HMH in Portland, flies to
Norman, Oklahoma twice a year to help students build
their portfolios. His guidance led me to a fully-integrated,
cross-platform experience I call Pandoria.
The Pandoria Music Fesitval combines the music genome
project with online video of concerts from around the
world and across generations. Choose the headliner, and
Pandoria does the rest. The end result is a virtual music
festival created just for you. Watch it alone, with friends
at a party or at one of the stops on the national tour.
8
13. Transit
The latest blind taste test ended in a draw.
The latest blind taste test was inconclusive.
What’s your Coke?
Transit
It’s okay to be
different. And the winner is...
What’s your Coke?
Bus Wrap
What’s your Coke?
11
14. colin
parajon
colin.parajon@gmail.com
www.behance.net/colinparajon
@colinparajon
817.798.3862
