Colin Strong

London, United Kingdom United Kingdom

MD Verve Ventures at Verve

Advertising / Marketing / PR

I am a UK-based consumer researcher working with a wide range of organisations (both private and public sector) to help shape their consumer strategies. The focus of my work has always been around 'data' in its many forms. First, I am very engaged in the way we can use ever increasing amounts of data available about us for new consumer insights that, at times, replace but more typically complement, more mainstream forms of consumer research. Second, I am very involved in exploring how the data economy is fundamentally reshaping business models and public policy. Governments and industries need to understand how to respond to the way in which data is creating fundamental shifts in ou...