The Customer Owned Banking Association organises a number of events throughout the year to highlight the role credit unions, building societies, mutual banks and friendly societies play in the retail financial services sector and the community. This deck will be/was presented at the COBA conference on Financial Literacy In Sydney on February 24th 2016

1. Making Banking Fun

2. • Average savings at retirement $130,000,
• Household debt at record levels: 18 months of annual income
• Australians owe a $48.9 billion in credit card debt

3. All of this depends on a business model shift
Apply for
Loan
Receive
Loan
Pay off
Loan
Bank definition of success
Customer definition of success
• Where do you place success?
• Where do your KPIs see success?
• Where do your team’s KPI’s see success?
Customer Centric – Liquidity Focussed
Product Centric – NII Focussed

4. Human Behaviour – Building Experiences to get people to Do

6. 3billionhours
$30billion

7. Solution
• If ya can’t beat ‘em ..
• Pinch their ideas
• Make it Fun
• Make it Social
• A fun interface that is unconstrained by core
banking functional constraints
• Is educational and can be used to develop
financial literacy and financial wellness
• Is tangibly rewarding – to customers and
their communities, however you and they
wish to define these
• Is engaging and remains so by constantly
evolving
• Differentiated to customer segments
however you define these
• Targeted at growing acquisition and retention
• Moroku Delivers:

8. 2016Gamification Inductee
You’re authorised to suggest making
apps
FUN to USE