This document provides 10 tips for nonprofits to use LinkedIn to further their mission. It recommends completing profiles with 100% information to represent your professional brand well. It also suggests joining relevant groups, engaging with your network by sharing stories and questions, and encouraging staff and volunteers to build out their profiles. Additionally, it advises creating a strong Company Page to highlight your organization and sharing updates regularly to tell your LinkedIn community about your work and attract brand advocates. The tips conclude by recommending being a good networker on LinkedIn and spending 15 purposeful minutes on the platform 4-5 days a week.

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LinkedIn + Nonprofits —
Ten Tips To Move Your Mission Forward
Build your professional story; complete your profile to as close to 100% as possible
you are your professional brand; it should represent you well
Join the LinkedIn for Nonprofit group and others
engage, share stories, questions, answers and create thought leadership
Connect with intention; decide what kind of network you want to build
build a highly engaged network
Share updates with your network, groups and individuals you may not even be connected to
sharing is critical in today’s online landscape
Encourage staff, board and volunteers to build out their profiles — Volunteer Experiences and Causes
full profiles speak volumes and encourage connections
Create a strong Company Page and highlight your mission, people, services and products
it’s free and provides the vibe of your organization
Share updates from your Company Page, add the “Follow Company” button to your website
tell your LinkedIn community about the great things your organization engages in
Turn your followers, board, staff and volunteers into brand advocates
attract, recruit, share and further your mission
Be a good networker; recommend others, share valuable content, connect people
give and you will receive
Spend 15 purposeful minutes 4-5 days a week in LinkedIn
master the basics and enjoy networking, recruiting, creating opportunities from where ever you might be
For
LinkedIn
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contact:
ColleenMcKenna|InteroAdvisory |colleen@interoadvisory.com