FedEx/Kinkos hired New Age Marketing to promote their services to college students across 31 New England colleges. The strategy involved placing advertising materials like posters, table tents, door hangers, and distributing frisbees across campus. The campaign ran for 4 months in the fall/spring and targeted over 215,000 students. It resulted in nearly 15 million impressions and met FedEx/Kinkos' return on investment expectations.

1. New Age Marketing Case Studies Page 1 of 2
CLIENT: FEDEX/KINKOS VIEW PHOTO GALLERY
BUSINESS OBJECTIVE: RESULTS:
School Statistics (totals) 215,535
Promote FEDEX/KINKOS Offers to College Students on Client Selected
College Campuses. COLLEGE MARKETING SERVICES:
Place High Volume Of Advertising Materials On Location Media Campus Posters
CollegeMarketPlace.com
STRATEGY: Table Tents
TOTEM Displays
DoorHangers
Creative Print/Sampling Copy Offering A Call To Action To Visit local Sampling
Fedex/Kinkos Copy Centers Printing & Design
Call To Action
Student Discount
THE SCHOOLS:
Boston Metro Market
MARKETS: Babson
Bentley College
New England Boston College
Boston University
Brandeis University
TIMING: Bunker Hill Community
Emerson College
4 Month Fall/Spring Brand Awareness – Call To Action Emmanuel College
Fitchburg State College
Framingham State College
MESSAGE:
Harvard University
Lesley College
Let FedEx Kinko’s print and assemble your class work. Upload your document Mass College of Pharmacy
using FedEx Kinko’s Print Online, select your preferences in just a few clicks Mass. Institute of Technology
and pick up your completed project at any FedEx Kinko’s Office and Print Mount Wachusett CC
Center®. GO TO FEDEXKINKOS.COM/FREETIME TODAY AND SAVE 10% Newbury College
OF YOUR ORDER WITH PROMOTION CODE STU321. North Shore Community
Northeastern University
PROGRAM ELEMENTS: Quincy College
Quinsigamond Community College
Radcliffe College
Postering: 8 Campus Visits (2 Months) 12,000 11 X 17 Posters Salem State College
Table Tents: 6,000 4 x 6 table tents Simmons College
Doorhangers: Staggered Distribution (2x per campaign) 49,576 4 x 9 Door Stone Hill College
Hangers Suffolk University
3D Kiosks: Big 4 Lama two sided (18.5’’x60’’); Lama Big 18.5’’ x 60/75” Open Tufts University
size (16”x18.5’’ folded) with 1/C printed foot support. University of Lowell
Sampling: 15,000 Viral Marketing Frisbee Branded Promotions (25 Schools) University of Mass Boston
College Website: www.CollegeMarketPlace.com Wellesley College
Wentworth Institute of Tech
NAM SERVICES: Wheelock College
Identified School Criteria
Assigned School Availability
Client Designed/NAM Approved/ Printed Media
Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To
Agents
Utilized 50+ AGENTS For On Campus Distributions
http://www.collegiatepromotions.com/casestudies/casestudy_fedex.html 5/28/2008

2. New Age Marketing Case Studies Page 2 of 2
Targeted Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings)
Wave Photo Tracking Verification - Results
EXPOSURE ANALAYSIS:
Average number of students 922
Number of days in sponsorship (maximum) x 60
Total number of students per 60 sponsorship days 55,320
Number of colleges x 31
Total number of visits per run dates 1,714,920
Average number of gross Impressions Per VISIT Per Poster 8.7
TOTAL GROSS IMPRESSIONS PER CAMPAIGN 14,919,804
PROGRAM RESULTS:
SUCCESS – ROI met or exceeded expectations.
Copyright 2008 NewAge Marketing, Inc. All Rights Reserved.
Design: EO Design Studio, Inc.
http://www.collegiatepromotions.com/casestudies/casestudy_fedex.html 5/28/2008