NAM Youth Marketing specializes in college marketing, campus marketing, and youth marketing. Check out more at http://namooh.com . Let us connect your brand with the $400 billion youth market.

1. Client: GM

2. Client: GM U
The NAM Case Studies PowerPoint is dedicated to past
client program and the results the promotions generated.
152428 Total Tents - Units National
152428 Total Tents - Units National
14311 New England Added Value Tents - Units
14311 New England Added Value Tents - Units
3 Creative Units per Campaign – Each School Received
3 Creative Units per Campaign – Each School Received
3 Creative Tent Versions.
3 Creative Tent Versions.

3. CLIENT: GM
BUSINESS OBJECTIVE: Promote GM U – Get Your
College Discount Price – On Client Selected
College Campuses Nationally.
Placed A High Volume Of Advertising Materials
(TableTents) Via Strategic-High Traffic Locations
Call To Action: GM College Discount Offer -
Get your college discount price and register at
www.gmcollegediscount.com/tableoffer
STRATEGY:
*Creative Print Copy Offering A Call To Action For College
Students and Recent Grads To Visit:
www.gmcollegediscount.com/tableoffer
*Call To Action
*Student Discount Offer
TARGET: College Students/Graduates
MARKET: National (USA)
TIMING: April 1, 2009 – April 30, 2009 – Brand
Awareness/Call To Action Campaign

4. Message(s):
Message1- GM offers a discount to college students and
recent grads? No Way. Way. You Can Save Hundreds,
Even Thousands, With The GM College Discount.
Message1- GM Only Makes Gas Guzzlers. Wrong. GM
Offers 19 Models With An EPA Estimated 30 MPG
Highway Or Better. More Than Toyota, More Than
Honda.
Message 2- GM offers a discount to college students and
recent grads? No Way. Way. You Can Save Hundreds,
Even Thousands, With The GM College Discount.
GM vehicles don’t last as long as the competition.
THINK AGAIN
Message 2- AND TO PROVE IT , GM offers the 100,000-
Mile/5-Year Transferable Powertrain Limited Warranty.2
Plus, 100,000 Miles/5 Years of Courtesy Transportation
and 24/7 ROADSIDE Assistance Programs.
Message 2- AND TO PROVE IT , GM offers the 100,000-
Mile/5-Year Transferable Powertrain Limited Warranty.
2 Plus, 100,000 Miles/5 Years of Courtesy Transportation
and 24/7 ROADSIDE Assistance Programs.

5. Message 3- I can’t afford a GM.
Yes, you can.
YOU CAN Save hundreds, even thousands,
WITH THE GM COLLEGE DISCOUNT.

6. Program Elements:
*Location Placed Tabletents –
152428 Total Tents - Units National
14311 New England Added Value Tents - Units
3 Creative Units per Campaign – Each School Received
3 Creative Tent Versions.
NAM Protocols/Services:
*Identified School Criteria
*Assigned School Availability – Agency – Client
Confirmed
*Agency Designed – NAM Approved – Printed Media
*NAM Printed Materials
*Materials Assigned Thru NAMU Networks
*Campus Distributions From April 1 – April 30, 2009
*Utilized NAM Professional Agents and NAMU Networks
*Extensive Wave Photo Collection – ADDED VALUE –
Not Contracted
Program Results:
Pending Client Tracking (To Be Supplied To NAM) But
Anticipated To Have Exceeded Massive Exposure On
Simple Short Budget and Exceeded
Expectations/Timing, Logistically On All Levels.

7. Exposure Analysis
GM U - National Campaign
College Table POP Tents -4COLOR
Impressions Table POP Tents Impressions
Number of POP Tents Distributed * 166,739
Number of Days in sponsorship 30 Days
Total number of students per 30
sponsorship days 662,186
Number of colleges 617
Total number of views x10
x10 X #
Average number of Gross Impressions Per
VISIT Per POP Tent (Conservative) Tents =
TOTAL ESTIMATED IMPRESSIONS………. 8,336,950

8. 497 Colleges and Universities Located in
497 Colleges and Universities Located in
Regional & National Markets
Regional & National Markets
Enrollment: 6,859,239 Students Targeted
Enrollment: 6,859,239 Students Targeted
120 New England Added Value Campuses –
120 New England Added Value Campuses –
Enrollment: 655,987 Students Targeted
Enrollment: 655,987 Students Targeted

9. Tabletents

10. Tabletents