The Collin County Libertarian Party outlined goals and tactics for its 2017-2018 strategy cycle. The goals were to grow membership to 500 Facebook users and 25 monthly meeting attendees, increase fundraising to $5,000 with 10 recurring donors, elect one of its members to local office, improve branding through standardized logos and 6 community events/monthly posts, and participate in the legislative process through 4 meetings with state representatives and a 5-member committee. Tactics to accomplish these goals included recruitment through Facebook and meetings, developing recurring donations, identifying potential local candidates, streamlining branding, and engaging with legislators.

1. Strategy 2017-2018 Cycle
Collin County Libertarian Party

2. Local Guideposts
• Non-anxious presence
• Issue-based
• Community-focused

3. Goals
• Grow the Collin County Libertarian Party (41)
• Increase fundraising (33)
• Improve branding (32)
• Get on LP elected to local office (30)
• Participate in the legislative process (26)

4. Grow the CCLP
• Goal date: 12/31/2018
• Tactic: Always suggest
joining the Facebook
group when trying to
recruit new members. If
they are not on
Facebook, join the
mailing list.
• Most votes in county
race: 55,000 (19
percent) Sherriff
Metric Current Goal
Facebook group
members
230 500
Regular monthly
meeting attendees
12 25
Precinct chairs 22 40

5. Increase fundraising
• Goal date: 12/31/2018 Metric Current Goal
Recurring donations 3 10
Yearly total donations $1,500 $5,000
Elect one CCLP member to local office
• Goal date: 12/31/2018
• Not feasible in 2017, but
one candidate on the city
council ballot in Allen,
Plano, McKinney, Frisco,
Wylie
Metric Current Goal
Office holders 0 1
County-wide
Challenge candidate
0 1

6. Better Branding
• Goal date: 12/31/2018
• Tactic: Streamline logos-
Current mismatch, use
only LP national branding
• Tactic: Develop a tagline
• Tactic: Get T-shirts that
spark conversation
• Tactic: Get annoucements
in local Newspapers and
Bulletins be everyone
taking their initiative in
their community
Metric Current Goal
Community events 3 6
Monthly posts .75 6

7. Participate in the legislative process
• Goal date: 12/31/2018
• Tactic: Form a legislative
committee
• Tactic: Meet with the
three State House
representative and one
State Senator from
Collin County
• Tactic: Attend city
council meetings
Metric Current Goal
Meetings with state
representatives
1 4
Committee members 0 5

8. Tactic checklists
Bring someone to monthly meetings
Submit content at least once every 2 months
to FB and/or SMenning04@gmail.com
Hand out cards and encourage people to join
FB page
Consider monthly donation
Meet with at least one Legislator
Reach out to Speakers for monthly meetings