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                                                     Comarch Telecommunications Business Unit
                                                Comarch Technology Review is a publication created
                                                by Comarch experts and specialists. It aims at assist-
                                                ing our customers and partners in obtaining in-depth
                                                information about market trends and developments,
                                                and the technological possibilities of addressing the
                                                most important issues.




in focus

Business Models
in TelecoMMunicaTions




>>   Telco's Next Battleground

>>   Efficient Partner Management –
     how it will contribute towards success?

>>   IPTV-VNO – a new business model for IPTV
comarch oss/Bss seminar 2009
          – broaden your vision
of telecommunications market challenges




Join us on the 1st-2nd of June, 2009 in Krakow
Table of Contents < 3



IN fOCUS                                                           backbone, physical or RAN. All of these circum-
                                                                   stances and the historical background have a           29. Comarch Product Catalog
4.      Telco’s Next Battleground
                                                                   large impact on network management systems.                 as the key aspect of Service Deliv-
                                                                                                                               ery Platform
        With an increasing number of mobile subscribers
        moving to third-party provided applications, the
                                                              16. How to move Service                                          Having customers with high expectations forces

        carrier’s role as a service provider has weakened.         Assurance to the Next Level                                 operators to expect more and more from their
                                                                                                                               systems. Service Delivery Platform helps deliver
        Carriers continue to offer legacy services, while          The Common Service Monitoring
                                                                                                                               new products faster and more conveniently. An
        investing in the development of next generation            Engine as the heart of Next                                 efficient product catalog acts as the heart of
        communications applications but they now must
                                                                   Generation Service Assurance                                the platform providing operators with a flex-
        compete with agile and innovative software
                                                                   Delivering services to the customer is the life-            ible interface to define new offers.
        houses and service providers. If carriers fail to
        keep a significant service market share, their             blood of an operator’s business. How can opera-
        role will be limited to that of bit pipes that only        tors ensure the proper quality of offered services     CASE STUDIES
                                                                   to fulfill customer expectations? This article will
        supply the network, while the revenue from the
        lucrative part of the business will drift away.            review emerging trends in service management
                                                                   and examine the benefits of the Next Genera-
                                                                                                                          32. On Marrying Ontologies and
8.      Efficient Partner Management
                                                                   tion Service Assurance concept.                             Software Technologies
                                                                                                                               MOST Project
        How it will contribute towards success?
        Business models in the telecommunications
                                                              22. Managing MPLS networks                                       Following “Web 2.0” as a term describing the
                                                                                                                               recent evolution of the Web, a new term “Web
                                                                   Recently operators have been implementing
        market are changing. The increasing amount of                                                                          3.0” has been introduced to describe a future
                                                                   Multi Protocol Label Switching (MPLS) infra-
        partners that are involved in the operator’s ser-                                                                      wave of Internet innovation. It has been asso-
                                                                   structure that unifies IP VPN and other data
        vice offerings, bring about the need for an appro-                                                                     ciated at this point mostly with concepts of the
                                                                   services. MPLS has been adopted as it allows
        priate partner relationship management (PRM)                                                                           Semantic Web. Yet technologies that back up the
                                                                   the quick and easy creation of secure IP VPN
        solution. This article discusses the business ben-                                                                     new approach stem from traditional studies on
                                                                   services, which represent a less costly alterna-
        efits that PRM will bring to operators.                                                                                Artificial Intelligence and are flexible enough to
                                                                   tive to traditional leased-line circuits. Enterprise

11. IPTV-VNO                                                       demand has made IP VPNs one of the fastest-
                                                                   growing sources of data revenue for service pro-
                                                                                                                               be leveraged by other domains. In this article
                                                                                                                               we introduce the Marrying Ontologies and Soft-
                                                                                                                               ware Technologies (MOST) project that tries to
        A new business model for IPTV                              viders, therefore speeding up the development
                                                                   of MPLS networks.                                           improve Software Engineering through Seman-
        IPTV-VNO can become one of the most widely                                                                             tic Technologies [MOST]. As a part of the project
        known telecom acronyms. Many large, well-
        known brands may consider IPTV-VNO initia-            26. OSS and CRM                                                  the new approach will be evaluated in the case
                                                                                                                               study on the development of solutions based on
        tives. There are many exciting new IPTV concepts           Integration that pays                                       Comarch OSS Suite.
        that are perfectly suited to this model. IPTV-
                                                                                                                          36. The Comarch OSS Suite as a
                                                                   The telecommunications industry, although still
        VNO’s can truly add value for customers.                   technology-driven to a great extent, is no differ-
                                                                   ent from any other in terms of what customers
SOLUTIONS & PRODUCTS                                               basically ask for. They look for products that ful-
                                                                                                                               Management Platform for
                                                                   fill their needs conveniently, for a fair price, and        Next Generation Optical
13. Convergence in Network                                         if something goes wrong, they want the problem
                                                                   to be solved reasonably and fast. Unfortunately,
                                                                                                                               Networks
        and Service Management                                     in reality, suboptimal processes in the areas of
                                                                                                                               Mango – Eureka/Celtic Project
        The competitive market of telecommunications               sales, order fulfillment and trouble ticket man-            In order to challenge recently emerging issues
        nowadays encourages operators to look for dif-             agement too often negatively impact customer                concerning optical network management
        ferent sources of revenue and cost optimization.           satisfaction and, eventually, the bottom line. It           Comarch, together with international partners
        It happens that fixed operators, in order to offer         has frequently been said that lack of genuine               (operators, a research institute, an SME and dif-
        mobile services, establish separate companies              customer focus or constant process improve-                 ferent universities), conduct the Eureka/Celtic
        with their own organizational structure and inde-          ment largely contribute to poor results, so it              project Management Platform for Next Genera-
        pendent network. Then, the majority of mobile              won’t be discussed here again. What is truly                tion Optical Networks (MANGO). One of the goals
        operators also deliver internet access services            worth attention, though, is how much can be                 of the MANGO project is to perform and evaluate
        through hotspots. In addition, currently the trend         done for profitability just through tighter inte-           a pilot of an integrated network management
        is to outsource parts of the network, including            gration of CRM and OSS.                                     platform for next generation optical networks.




Editor-in-Chief: Diana Bonczar                                                           Technology Review is a free publication available by subscription.
Assistant Editors: Marta Bulik                                                           The articles published here can be copied and reproduced only with
Layout: Maciej Urbanek                                                                   the knowledge and consent of the editors. The names of products
DTP&Graphics: Adam Dąbrowski                                                             and companies mentioned are trade marks and trade names of their
Proofreading: Scott Reynolds                                                             producers.
Publisher: Comarch SA, Al. Jana Pawła II 39a, 31-864 Kraków
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4>   In focus




  Telco’s
  Next
  Battleground
technology review [www.comarch.com]
In focus < 5




  figure 1

                                                       Client


                                                                                              Telco-IT


          Telco                                        Client



                                                                                              Telco-IT


                                                       Client
                                                                                          Network
                                                                                          Service




A new role for Telecommunications                       aware and integrated, then what is the value of
operators                                               the tried-and-tired voice service with its static
The most important evolution in the outlook of the      address book and its busy signal as the only infor-
telecommunications industry is the diminishing          mation of one’s presence?
role of landline services in favor of wireless tech-       With an increasing number of mobile subscrib-
nology. Strong competition in the mobile arena,         ers moving to third-party provided applications, the
the ever-increasing popularity of 3G technology,        carrier’s role as a service provider has weakened.
and the emergence of 4G, have made broadband            Carriers continue to offer legacy services, while
data plans affordable for mainstream consumer           investing in the development of next generation
acceptance. At the same time, handset vendors           communications applications but they now must
are pushing new devices with larger screens and         compete with agile and innovative software houses
user-friendly interfaces, supporting a multitude        and service providers. If carriers fail to keep a sig-
of mobile platform applications that used to only       nificant service market share, their role will be
be available for PCs.                                   limited to bit pipes that only supply the network,
   Although some next-generation mobile appli-          and the revenue from the lucrative part of the busi-
cations are still being developed indigenously by       ness will drift away.
carriers in their IT laboratories, many successful
ones come from independent third-party provid-          Is the customer the only source of
ers who do not have direct access to mobile cus-        revenue?
tomers, but who are often well established in the       Mobile and landline carriers, ISPs and Cable TVs
Web 2.0 world. For application providers, mobile        extend the value of their offerings by introduc-
devices are just another way of providing access        ing triple and quad-play and providing complete
to websites like Facebook, Eventful or Whrrl. For       communication packages that include TV, mobile
customers who have already replaced their desk          telephony, landline, and internet access. As they
phones with Skype, their emails with Facebook           become multi-service operators, including all pos-
and news sites with Digg, mobile access extends         sible applications in their offers, other business
the convenience of taking their networks and            models come into play.
personalized information from their desks and              The traditional telecommunications business
laps and into their hands. What else is needed          model represents a revenue stream that comes
in order to eliminate traditional telephony, mes-       from customers. In the new approach, custom-
saging and content offered by today’s telecom           ers are no longer the only ones who pay the
carriers? If a social network offers a mobile inter-    bills. Mobile advertisers and e-commerce mer-
face with up-to-the-minute status updates, con-         chants have an ever increasing role in the reve-
vergent messaging, voice and video, all location-       nue chain.

                                                                                                 nr 2/2008 (08)
6>   In focus




  figure 2 Mobile Advertising Revenue Growth, Worldwide, 2006-2011                                                                  Source: Gartner (January 2008)


  14, 000

  12,000

  10, 000

     8,000

     6,000

     4,000

     2,000

        0
             2006                      2007                          2008                            2009                          2010                          2011




   The emergence of these new merchants and             Technologies like mobile RFID, LBS, 2D bar codes           the following attributes provided by carriers would
providers in the mobile arena leads to additional       and real-time video processing support mobile              become unique and valuable propositions for inde-
revenue, but not necessarily for telecommunica-         marketing and enable accurate targeting, making            pendent application providers.
tions service providers. Mobile service aggregators     it significantly more attractive to customers than         > Their own customer base
like Google, Yahoo, Apple or Facebook are already       any other form of advertising.                             > Their own network
exploring this market and are succeeding in mon-            Over the past few years many consumers, espe-          > Brand recognition
etizing mobile advertizing. End-customers pay only      cially the younger generations, have realized that         > Marketing data
a part of the price of mobile services while the rest   social networks take communications to the next            > Location data
of the revenue is collected from advertisers.           level. Instead of sending vacation pictures to our         > Identity and Authentication
    Forecasts predict significant growth of the         friends and family or calling them with invitations        > Policy Management
mobile advertising market over the next few years.      to birthday parties, consumers now use social net-         > Established invoicing and payment channel
This will be possible due to increasing adoption        works to let the outside world know about their
of mobile internet as well as implementation of         lives. It seems only natural for users to move from        Customer-centric vs. telco-centric
larger screens on mobile devices, leaving more          the desktop application to the mobile terminal and         model
real estate for advertisers.                            take their social network on the go. For the mobile        Depending on how mobile carriers react to the
   Transformation of advertising expenditure and        industry, this fact represents a significant change,       changing market environment, there are two over-
new opportunities for advertisers also contribute       even a revolution. For many users, the mobile ver-         arching models that can be foreseen as a future
to changes in the business model for mobile pro-        sion of Web 2.0 could become the most commonly             configuration of the mobile industry. Carriers will
viders. First of all, a mobile device stays with the    used application on their phones.                          either continue to position themselves as domi-
user all day. We grab our phones when we wake               All this puts tremendous pressure on traditional       nant service, content and device providers, or they
up and keep interacting with them until we go to        voice and data service providers. Analysts predict         will adjust to changes by offering attractive deliv-
sleep. There is no other marketing channel that pro-    that by 2012, the number of traditional mobile             ery platforms for external third party providers.
vides similar, continuous contact with the target.      voice minutes in Europe will drop by more than
Users listen to the radio, watch TV, use computers      40%, and will be replaced by other applications            In the first scenario, carriers would not be able to
or read newspaper for only few hours a day. Mobile      like VoIP, social networks or click-to-call.               compete with other providers, and could merely
phones are with customers all the time.                     Carriers are trying to navigate this new world by      become “bit pipes” losing a significant part of the
    Some may say, having constant access to the         offering next-generation applications that could           revenue. In this customer-centric model, carriers
customer does not necessarily mean more ads can         respond to the new demands of customers and                lose their dominant role in the value chain. This is
be delivered. But what if ads can be perfectly tar-     prevent them from moving to third-party provid-            very analogous to what happened to internet ser-
geted and provided precisely when and where they        ers. Is this the right direction for carriers? Shouldn’t   vice providers. ISPs have no control over where
are really needed? What if advertisers know who         they accept the fact that the best applications will       and what equipment customers buy as long as it
the customer is, where they are located and what        be developed by those who specialize in these              is compatible with their networks, what service
they are looking for? Correctly targeted advertising    areas? Carriers have a lot to offer as aggregators,        customers use for email, IM and VoIP calls, who
could be appreciated, if not desired, by customers      combining networks with third-party applications,          the content provider is, and ultimately who deliv-
and result in dramatically improved response rates.     content and advertising. Platforms equipped with           ers ads. The ISP is just a part of the value chain

technology review [www.comarch.com]
In focus < 7




  figure 3


                                   Network
                                                                                                                       Network
                                    (Telco)




              Service                                     Content                                 Service                                    Content




         Ad                      Customer                          Device                    Ad                         Telco                          Device




                                                                                                                    Customer




and it is up to the customer to decide which pro-             It is probably too early to gauge which model       port services provided by third-parties while cap-
viders will deliver the rest of the internet experi-      will become the dominant one, but it is clear that      turing a significant share of the mobile advertis-
ence to them.                                             the Telco-centric model is beneficial to both exter-    ing market. <
                                                          nal providers as well as carriers. Customers also
The second model is much more promising for               gain more from this model than they would from
telecommunications operators as it places them            the customer-centric one. The customers will still
in the center of the ecosystem with an assumption         have the advantage of choosing the service and
that they are able to serve as a delivery platform,       provider but they do not have to struggle with
supporting both customers and other service pro-          mixed delivery standards and multiple front-ends.
viders. In this Telco-centric scenario, the customer      It is crucial for carriers to recognize this opportu-
is not exposed to any individual external provider        nity and realize that the Telco-centric model can
but is rather offered an aggregated service from          only be implemented if they reorganize, open their
the telecom carrier. There is a single bill, integrated   networks, develop service delivery platforms and
payment and identity management provided by               make them attractive for external providers.
the carrier throughout the platform. From the cus-
tomer’s perspective, this model is similar to the         Summary
traditional approach the industry has had over            Telecommunications carriers need to find a way                        Greg Kwiatkowski
the past decades. The real difference lies within         to incorporate social networks and other Web 2.0
the operational ecosystem. Telecommunications             related services into their offerings, even in lieu
                                                                                                                               Comarch Inc.
                                                                                                                               Position: Head of Solution Architecture
carriers, instead of trying to develop and add new        of losing partial revenue from less attractive on-                   and Strategy
services to their portfolios, enable external pro-        deck applications. They have to strike a balance                     Department: Telecommunications
viders by offering the delivery platform for their        between their ambitions to utilize their own ser-                    Business Unit
services. Such a platform simply opens up access          vice development potential and the need to com-                      Info: Greg, along with his team in Chi-
                                                                                                                               cago, is responsible for designing and im-
to the carrier’s customer base, streamlining order        pete with experienced Web 2.0 players. Carriers
                                                                                                                               plementing innovative Comarch OSS/BSS
management and billing processes for all the oper-        should put more focus on enabling their networks                     and SDP solutions for telecom service
ational ecosystem members.                                and OSS/BSS systems to aggregate, offer and sup-                     providers in the USA and Latin America.

                                                                                                                                                           nr 2/2008 (08)
8>   In focus




  Efficient
  Partner Management
  How Will it Contribute Towards Success?




Business                          models in the
                                   telecommunica-
tions market are changing. The increasing amount
                                                           Due to the earlier business models employed
                                                       many years ago, the problem regarding the exchange
                                                       of information between partners was not consid-
                                                                                                                 services, has caused operators to pay more atten-
                                                                                                                 tion to business process automation.
                                                                                                                    In the near future, when legacy networks will
of partners that are involved in the operator’s ser-   ered to be as important as it is today. This is because   be transformed to IP-based networks, the business
vice offerings, bring about the need for an appro-     the total amount of information exchange between          influence of third parties on the business models is
priate partner relationship management (PRM)           partners was not as high. This ongoing trend, where       expected to grow, highlighting the importance of an
solution. This article discusses the business ben-     operators reduce their operational costs when fac-        effective partner management system. When opera-
efits that PRM will bring to operators.                ing reduction of revenue growth from traditional          tors have multiple partners, interaction can become

technology review [www.comarch.com]
In focus < 9




  figure 1
                                                                              Many forms of information
                                   OPERATOR                                    Fax, telephone, e-mails, ...
                                                                                                                                     PARTNER




  Wholesale Billing
        System
   – interconnect,
  revenue sharing,
       roaming
                                                                           Trash




Unordered Agreements


complex, especially if multiple forms of information     to increased operational costs as well as frustra-       processes (not only limited to those mentioned
flows exist between the operator and their partner.      tion for the partners.                                   here) reduces the need to use several different
                                                                                                                  systems and also reduces the effort that is needed
Business problem 1:                                      Business problem 3:                                      to manage the system properly. The advantages
High amount of information                               Complexity of the SLA audit                              of automation are shown below.
Currently, the typical scenario where the importance     The SLA audit process can be complicated to per-            Solving a dispute is an issue that is not related
of efficient partner management can be seen is in        form efficiently without an appropriate PRM sys-         to technology – it is related to knowledge. Disputes
the case when the operator rents an access line to an    tem. Typical parameters in the SLA agreements can        should be categorized and solved using an appro-
external partner. The external partner then sells net-   be such things as time limitations for resolving a       priate trouble ticketing system that can support
work access services to end subscribers. The reason      problem and quality indicators for specific services.    the problem resolution process by collecting and
for the popularity of this kind of business scenario     For example, a trouble ticket should be resolved         showing relevant information about the problem.
is that the regulative environment demands more          within a specified period of time in order to avoid      Usage of trouble ticketing reduces the time and
open environments to increase competition. The           an SLA violation.                                        effort to solve these problems and allows the sys-
business scenario of line rental also translates into                                                             tem user to see relevant information during all
a large amount of information that is exchanged          Business problem 4:                                      stages of the problem solving process. In addition,
between partners and the operator. This kind of          Dispute management                                       reconciliation is an efficient tool in the support of
information can include agreement definitions,           Cooperation between an operator and partner does         dispute resolution, allowing discrepancies in the
management of disputes, management and col-              not always happen without disputes. One typical sit-     settlements to be found.
lection of debts and multiple way of communication       uation where a problem can occur is the existence            For an operator that has a large amount of
to deliver the information (phone, e-mail, fax…).        of discrepancies related to reference data (e.g. dif-    agreements with partners (e.g. in the line rental
                                                         ferences in the settlement reports). Another prob-       case), efficient business processes for the manage-
Business problem 2:                                      lematic situation can be when there are technical        ment of agreements are important. Automation of
Multiple applications and flows of information           problems related to the lines that the partner has       agreement management processes can be imple-
Having multiple applications to handle partner com-      rented from the operator. When operators and part-       mented for many situations. During the agreement
munication and information exchange can lead to          ners interact to resolve the disputes, extra effort is   negotiation process, the usage of agreement tem-
a situation where introducing new functionalities        needed from personnel of both companies causing          plates reduces the time to introduce agreements
to the existing system becomes complex and expen-        additional operating costs. In addition, the quality     into the system. It is also important in order to
sive. The common situation can occur, for example,       of dispute management processes is difficult to          manage the end dates properly – the agreement
when the operator wants to introduce new services        keep at a high-level, if the critical processes con-     time period may need to be extended, or a reminder
to the existing environment, but the legacy appli-       nected to processing disputes are not automated.         about an existing agreement deadline should be
cation the operator is using, may not support this                                                                sent to start new negotiations. There may also be
new type of service. The service integration to the      Solutions for business problems                          other reasons for starting negotiations regarding
existing platform may become expensive.                  Automated business processes can be used dur-            a new agreement. For example, if the agreed upon
                                                         ing all stages of interaction with partners: during      amount of the partner’s data transmission quota
The business problem of multiple information             agreement definition, price management, com-             has expired, the operator may want to negotiate
flows is shown below. Many different systems and         munication channel management (e.g. automatic            another pricing plan.
many different forms of communication cause              processing of e-mails) and order management.                The PRM system should have open architec-
complex interaction between partners. This leads         Bringing a high level of automation to all of these      ture to enable easy integration with external sys-

                                                                                                                                                          nr 2/2008 (08)
10 >   In focus




  figure 2
                                    OPERATOR                                                                                     PARTNER




       Ordered agreements
  Information flow under control




                                                Partner                                                               Web-based
                                              Relationship                                                              Partner
                                           Management System                                                           Self Care




                                                                          Wholesale Billing System
                                                                  – interconnect, revenue sharing, roaming



tems. Similarly, the addition of new services (that    OPEX. The risk of SLA violations becomes lower         Insight into future trends
the partners may use) to the existing platform         because of improved SLA management. Also, in           The telecommunications environment is changing.
should be simple in order to minimize time-to-         the event of SLA violations, penalties are automati-   Operators are migrating their legacy networks to
market and to enable earning revenue from the          cally calculated and can be applied in the form of     IP-based networks. This brings about more busi-
new service as soon as possible. Additionally, in      discounts.                                             ness opportunities for third parties in the form of
order to reduce CAPEX, it should be possible to           From the partner’s point of view, the communica-    advertisements, loyalty programs, etc. The chang-
manage services from one system instead of many        tion experience with the operator will be improved     ing environment involving more partners in busi-
individual systems. The usage of automated pro-        as the partner receives up-to-date information         ness scenarios also has the effect of blurring the
cesses also provides savings in the form of reduced    about order statuses, agreements and prices.           distinction between the roles of a partner and
                                                                                                              end-subscriber. In the telco 2.0 environment, the
                                                                                                              end subscriber may actually provide content to
                                                                                                              the operator, to be used in the offered services. In
                                                                                                              exchange for the content, the end subscriber may
                                                                                                              get a commission or discount for his usage of the
                                                                                                              services. These kinds of scenarios highlight the
                                                                                                              need for appropriate billing, commissioning and
                                                                                                              partner management solutions.


                                                                                                              Conclusions
                                                                                                              Appropriate interpartner settlements and revenue
                                                                                                              assurance scenarios between operators and part-
                                                                                                              ners are needed when the amount of service offer-
                                                                                                              ings for end subscribers increase. One contribut-
                                                                                                              ing factor for the increasing role of third parties is
Pekka Valitalo                                          Krzysztof Kwiatkowski
                                                                                                              also the regulation that intends to increase com-
Comarch SA                                             Comarch SA                                             petition on the market. Changing business models
Position: BSS Consultant                               Position: BSS Product Manager
                                                                                                              with increasing amounts of partners involved in
Department: Telecommunications                         Department: Telecommunications
                                                                                                              business scenarios will result in an increase in the
Business Unit                                          Business Unit
Info: Currently responsible for building               Info: Responsible for Comarch Conver-                  amount of money on the wholesale market. Fur-
BSS solutions for customers and analy-                 gent Billing, InterPartner Billing and                 thermore, partner relationship management will
zing trends on the telco market.                       3arts in the area of R&D roadmaps, sales               have an essential role in that business. <
                                                       support and marketing activities.


technology review [www.comarch.com]
In focus < 11




    IPTV-VNO
    A new business model for IPTV




IPTV-VNO                                can become
                                        one of the
most widely known telecom acronyms. Many large,
                                                      IPTV Market
                                                      The term IPTV (IP television) first appeared in 1995.
                                                      Originally during this time, there was not enough
                                                                                                                 Current strategies for deploying IPTV solutions
                                                                                                              for most network operators include a combination
                                                                                                              of delivering LIVE TV channels over a broadband
well-known brands may consider IPTV-VNO initia-       bandwidth to transmit live TV to homes and thus         connection, adding basic interactivity and finally
tives. There are many exciting new IPTV concepts      there was not enough headroom with which to apply       access to a Video-on-Demand service. The growing
that are perfectly suited to this model. IPTV-VNO’s   added value and enable transmission over IP to be       functionality of set-top boxes (IP-STB) allows net-
can truly add value for customers.                    attractive. Recently this has started to change.        work operators to build new business models and

                                                                                                                                                    nr 2/2008 (08)
12 >   In focus



                                                             new sources of revenue. Within the next few years,      and subsequently place an order. Personalized
Comarch Next-Generation TV                                   the main emphasis will be on interactivity, person-     advertising known from the Internet can be one
> The Comarch NGTV solution allows broadband and             alization, social services and advertising. Telecoms    of the key factors pushing IPTV forward.
  mobile operators to provide interactive TV services
                                                             see great potential in bridging Internet-based ser-
  across various devices including TV sets, mobile
  phones and PCs.                                            vices and TV, which will become the next potential      The key to IPTV-VNO success
> For customers, our solution provides a next-gener-         service access channel beside mobile devices.           IPTV-VNO can become one of the most widely
  ation experience with many sophisticated features              The nature of IP-based services means that          known telecom acronyms. Many large, well-known
  such as an Electronic Program Guide (EPG), Video-on-       you can deliver content and services everywhere         brands may consider IPTV-VNO initiatives. There
  Demand (VOD), Music-on-Demand (MOD), visual radio,         independent of the end-user terminal supporting         are many exciting new IPTV concepts that are per-
  online shopping, online access to Google’s Picasa™
                                                             IP. Televisions offer an opportunity for an excep-      fectly suited to this model. IPTV-VNO’s can truly add
  photo galleries, personal TV profiles, favorites and
  much more.                                                 tional user experience of multimedia services due       value for customers.
> For operators, the Comarch NGTV suite provides a           to content quality and simplicity of use. The second       We can denote three key areas where business
  complete IPTV middleware that is easy to integrate         important accelerator of IPTV market growth will        plans usually require more work: distribution, loy-
  and is customizable, reliable and cost-effective. It can   be Fiber-to-the-home (FTTH) networks.                   alty programs and content. Acquiring new users
  be used for delivering various third-party premium in-                                                             takes more than a compelling product. It requires
  teractive TV services. It also supports open standards
  and integration with products of leading head-end,
                                                             New business models                                     a set of distribution channels and efficient audi-
  VOD, CAS/DRM and set-top box vendors.                      An innovative technology often generates innova-        ence targeting. The IPTV-VNOs need to build their
> Comarch NGTV is a basis for innovative business            tive business models. In the case of IPTV, one of the   own retail network or develop a multi-channel dis-
  models such as NGTV Ecosystem and IPTV-VNO,                most promising opportunities is delivering services     tribution strategy. Strategic alliances with existing
  acting as a bridge between Internet and television         through the networks of existing FTTH/DSL opera-        retail or Internet businesses can also be a good
  services.                                                  tors by external retail companies. We call this IPTV    choice. In a competitive business environment,
                                                             Virtual Network Operator or IPTV-VNO. This model        churn is an important threat for operators. While
                                                             is quite similar to the Mobile Virtual Network Oper-    IPTV-VNOs focus on launching and building their
                                                             ator (MNVO). An IPTV-VNO is a company that pro-         business, they should remember that quality and
                                                             vides an IPTV service, but does not own its own         the means of how they incorporate loyalty pro-
                                                             network infrastructure. Instead, it uses the FTTH/      grams can determine their success.
                                                             DSL infrastructure of an existing network operator          The top priority for a good IPTV service is inter-
                                                             and has the required IPTV infrastructure deployed       esting and high quality content. Currently, due to
                                                             on that network. At a minimum, an IPTV infrastruc-      the high initial costs pertaining to the distribution
                                                             ture is usually comprised of IPTV Middleware, a CAS/    of content from major movie distributors and their
                                                             DRM system and VOD servers. Additional compo-           rigid distribution licensing models, this is probably
                                                             nents include what is commonly referred to as a         the largest barrier for small players. The solution
                                                             head-end, which is a set of systems responsible for     is in cooperation with content aggregators who
                                                             sourcing and encoding live TV content. A head-end       offer content from multiple sources.
                                                             is crucial and expensive however it is optional in
                                                             various cases given that live channel feeds may be      Conclusions
                                                             received directly from another IPTV operator, who       In summary, the main IPTV-VNO revenue sources are:
                                                             has already deployed a head-end.                         > IPTV service subscription fees
                                                                                                                      > Live pay-per-view TV transmissions
                                                             IPTV revenue sources                                     > „Content on Demand” distribution fees - Movies,
                                                             There are several new business opportunities for            Music, Internet Radio, Events and Audiobooks
                                                             an IPTV-VNO. Core services that can be offered           > Delivery of 3rd-party premium TV services
                                                             include premium TV channels, EPG and VOD. What           > Interactive advertising
                                                             we refer to as interactive services go beyond this       > Online shopping
                                                             and include things such as quizzes, dating services,
                                                             access to Internet services (PicasaWeb™ etc.), inter-   Who can become an IPTV-VNO?
                                                             net radio access and so forth. The third promising      > Retail stores
                                                             area is online shopping and interactive advertising.    > Internet portals
Łukasz Luzar                                                 An advertisement can be displayed before and/or         > MVNOs
Comarch SA                                                   after viewing a movie and the user can access more      > DTH platforms (in hybrid mode)
Position: Product Manager                                    information regarding the product displayed. The
Department: Telecommunications                               order can also be submitted online and payment          IPTV is expected to be the next big thing. It seems
Business Unit                                                may be added to the IPTV monthly bill. For exam-        apparent that this is an exceptionally promising
Info: Currently responsible for two
                                                             ple, when a user starts to watch a movie, they can      technology with a high business potential. There are
products in the VAS area: Comarch
Next-Generation TV (NGTV) and Comarch
                                                             be asked if they want to order a pizza. If the user     many business opportunities that lay behind it, and
Content Delivery Solution (CDS).                             agrees, then they can browse through a pizza menu       IPTV-VNO is one of the most promising ones. <

technology review [www.comarch.com]
Solutions & Products < 13




 Convergence
 in Network
 and Service Management
Service providers’ challenges                              Synergies in fixed and mobile                                   When one investigates mobile and fixed net-
The competitive market of telecommunications now-          network management                                          works many similarities can be found:
adays encourages operators to look for different           Currently it is quite a common situation that tele-         > Similar technologies and hardware delivered by the
sources of revenue and cost optimization. It happens       communications operators, delivering both fixed               same vendors used in the backbone network
that fixed operators, in order to offer mobile services,   and mobile services, use different systems to man-          > The same processes for backbone upgrade and
establish separate companies with their own organi-        age mobile and fixed parts of the network. It constantly      maintenance
zational structure and independent network. Then,          happens that backbone connections delivered by a            > The same problems in service-to-resource map-
the majority of mobile operators also deliver inter-       fixed network for mobile traffic are visualized as leased     ping and service delivery
net access services through hotspots. In addition,         lines in the mobile network inventory. The only differ-     > Similar services offered over different access
currently the trend is to outsource parts of the net-      ence is that those leased lines are provided by the com-      networks
work, including backbone, physical or RAN. All of these    pany from the same business group. In such a situa-             One of the possible solutions to these problems
circumstances and the historical background have a         tion the same network resource is managed twice in          is to allocate a separate unit responsible for man-
large impact on network management systems.                different Network Management Systems.                       aging the whole backbone network. In order to

                                                                                                                                                              nr 2/2008 (08)
14 > Solutions & Products


  figure 1 Independent Network Management by fixed and mobile divisions of a service provider


                                                                                                                               Mobile
                                                                                                                              Operator
                                                                                                                               NMS A



                                                                                                                                 fixed
                                                                                                                                Operator
                                                                                                                                 NMS B



remove duplication of the network management              figure 2 One Network Inventory with different network domains
systems an OSS solution must allow for easy assign-
ment of responsibilities to appropriate user groups                                                                 Comprehensive Network Inventory
and roles. A single Network Inventory application
managing the whole mobile and fixed network
delivers the following benefits:                                     fixed Access Domain
                                                                                                               Radio Access Domain
   A single repository for all the network-related
information, allowing for a comprehensive end-
to-end view of network connections – one source
of information for Fault Management and plan-
ning tools.
> Up-to-date information about the whole network
  thanks to Network Reconciliation
> De-duplication of systems and tools for backbone
  network planning and maintenance
> Reduced CAPEX and OPEX on different network
  management applications.                                                                                                                Backbone Domain
Figure 2 presents the idea of one convergent back-
bone and one application managing it.
Convergent network management creates a frame-
work for additional enhancements in the opera-
tions area:                                             cal connection, to building new sites and physical     Service management
> Orchestration of network growth                       infrastructure. In order to automate and orches-       In order to fully utilize the network potential flexible
> Service management and delivery                       trate those processes a tight integration of network   service modeling should be introduced. Service mod-
> Outsourcing of the network and/or its opera-          inventory and process management is needed.            els should contain definitions of required or used
  tions                                                 The Change Management process is triggered in          resources grouped in manageable internal services.
                                                        the context of network resources, and the above-       One source of network information feeding service
Orchestration of network growth                         mentioned tight integration allows for automatic       models can lead to the creation of new services,
Once the network management systems are inte-           calculation of the impact on affected resources.       which will utilize different access networks, back-
grated, one of their main roles is to support network   Since changes may have different scopes, some          bone transport and content servers in order to deli-
growth. In such an architecture network changes         parts of the change project may be orchestrated        vere one convergent service, regardless of the used
may be triggered by radio network upgrade or reor-      by different systems, including financial manage-      access method. For example, mobile TV over IP may
ganization, by fixed access network needs, or just      ment tools responsible for signing contracts for       be delivered via a radio access network, but when
as an output of internal backbone optimization          new sites. Such systems have to be triggered by        the user with a mobile handset is at home within
processes. The change may have different impacts,       change processes via open interfaces in SOA com-       the coverage area of their wireless router, the service
starting from a small reconfiguration of some logi-     pliant architecture.                                   may be sent over a fixed access network.

technology review [www.comarch.com]
Solutions & Products < 15



  figure 3 Resource facing Services offered by different domains

    Customer
     facing
     Service
     Model

     Resource
      facing
      Service
      Model




                                                                                                     Radio Access
                               Backbone                          fixed Access                          Domain                               Core
                                Domain                             Domain                                                                  Domain

   Service Inventory also supports different domains   vendor), and then the central Network Inventory            Furthermore, Comarch OSS Process Management
in network management. In each domain Resource         works as the so-called manager of managers. In          offers automation and orchestration capabilities in
Facing Services may be defined independently by        this case data is divided into domains which are        defining and running Change Management processes,
users responsible for the management of a given        managed by different systems, and one central           even in large OSS environments, where responsibili-
network domain. These services may be offered to       inventory gathers only the data which is required       ties are shared among different applications. <
users responsible for defining and offering Customer   to deliver an end-to-end view on network connec-
Facing Services. Figure 3 illustrates this idea.       tions and network services. In the central reposi-
                                                       tory Customer Facing Services are also modelled
Outsourcing                                            and master processes for network upgrade are
Currently, the outsourcing of a network and its        triggered.
operations is a common trend. Service providers
want to focus on service delivery and, on the other    Comarch Process-Driven Network
hand, introduce additional cost savings. But even      & Service Inventory
when the network operations or the network itself      The Comarch OSS Suite includes the Network Inven-
are outsourced, there is still a need to have a gen-   tory Management solution, which allows for divid-
eral picture of the network resources, both out-       ing the network into domains with different user
sourced and locally managed. Outsourced parts          groups and roles assigned. It is possible to restrict
may still be offered as Resource Facing Services       access in such a way that certain user groups have
in a given network domain. Operations require          access only to the part of the network which is
orchestration and automation inside the domains        under their management. It is possible to divide
                                                                                                                             Jakub Załuski-Kapusta
and between them. That is why Inventory systems        the domains further in order to allow the outsourc-
must allow for such network management organi-         ing of certain parts of the network.                                 Comarch SA
                                                                                                                            Position: OSS Product Manager
zation and must comply with much higher security          The Comarch Network Inventory can also be
                                                                                                                            Department: Telecommunications
requirements for inventory data.                       equipped with a Service Inventory, allowing for the
                                                                                                                            Business Unit
   Outsourcing may also introduce other Net-           flexible modelling of service structures, and main-                  Info: Currently responsible for sales
work Inventory applications (even from the same        taining information about existing services.                         support of Comarch OSS systems.


                                                                                                                                                        nr 2/2008 (08)
16 > Solutions & Products




 How to move
 Service Assurance
 to the Next Level
 The Common Service Monitoring Engine as the heart of Next Generation Service Assurance




technology review [www.comarch.com]
Solutions & Products < 17




Delivering                                     ser-
                                               vices
to customers is the lifeblood of an operator’s busi-
                                                           In the traditional architecture, the services pro-
                                                       vided were embedded in the networking equip-
                                                       ment. Analysis of the service state was easy and
ness. When the services offered are maintained         straightforward. In modern networks, however, ser-
with a high degree of quality and fulfill SLA agree-   vices are no longer associated with a single device
ments, when they are constantly modified accord-       in the network. Instead, each service is composed
ing to market requirements, and when new ones          from resources provided by many devices operat-
can be activated quickly - the business succeeds.      ing within the network, or even based on many
However, when the service management is poor,          other simpler services offered by third party com-
with frequent service outages due to network fail-     panies. With more advanced services offered, the
ures and, furthermore, when the resolution process     structure of these services can become more and
is slow, customer experience is not in line with ex-   more complicated.
pectations. The evolution of telecommunication             In the case of any failure in such a complex mesh
networks brings about a constant emergence of          of connected resources, the contents, suppliers,
new services, with their number and complexity         quantity and importance of the affected services
growing rapidly, while at the same time service        usually determines the severity of the network fail-
lifecycles are getting shorter.                        ure. Therefore, in a next generation network, exact
    How can operators ensure the delivery of proper    information about the service state is essential for
levels of quality for so many complex services? For-   network management and operation.
tunately, operational support systems are evolving        Let’s see this problem in an example. Imagine
together with operators’ businesses. The growing       the telephone switch in an old-fashioned network
number of services means that OSS systems have         encountered a failure. In an old-fashioned network
never been as important as they are nowadays.          manual identification of affected customers and
Today, operators can not even think about deliv-       services was quite feasible: simply, all customers
ering modern services with a high level of qual-       directly connected to the affected ports were cut
ity without significant help from the supporting       off from the voice service. In a next generation net-
systems. This also means that Service Assurance        work, the relationship between the equipment and
is becoming the most critical area of modern OSS       provided services is much less straightforward. In
solutions.                                             the case of an edge router failure, it is not a simple
                                                       task to determine which services are affected by
The challenges of Next Generation                      this failure. Services offered over an IP network
Networks                                               can vary, from basic residential Internet access
The changes that have occurred in the telecommu-       to highly critical IP VPN for enterprise custom-
nications market in the last decade, and the transi-   ers. Since these services are not provided directly
tion to NGN networks that is currently happening       by the edge router itself, it is usually difficult to
have increased competitiveness in the telecom-         quickly determine the set of affected services. As
munication market and forced all the operators to      these are the services that are sold directly to the
optimize their costs and make their services much      subscriber, the quantity and importance of the
more attractive to end customers. However, this        affected services usually determines the severity
optimization can not be achieved using the pre-        of the network failure. Therefore, in a next genera-
vious generation of OSS systems. The move from         tion network, exact information about the service
traditional architecture to a next-generation tele-    state is essential for network management and
communications network poses additional prob-          operation. With more advanced services offered,
lems for network management and operation. The         the structure of services can become even more
introduction of multi-layer network architecture       complicated.
simplifies the development and introduction of            Nowadays, gathering information about the
advanced services, e.g. providing connectivity as      failure is also not simple. The event can be an
a network layer service as in IMS, but hides the       alarm collected directly from a network element
complex relationship between the services pro-         or a network management system, an end-to-end
vided and the network resources used. In other         probe or a third party SLA monitoring engine, but
words, Next Generation Networks require Next           also a Trouble Ticket generated by a call center
Generation Service Assurance to fully protect the      or information from a customer self-care system.
services delivered to the customer and conserve        What is more, these different sources can all report
operator revenues.                                     together about the same outage, every one in its
                                                       own way! This means that we need advanced logic

                                                                                                nr 2/2008 (08)
18 > Solutions & Products



   figure 1 Evolution of services
 The left panel presents an old-fashioned simple voice      customer-faced services. The right panel contains a    the complex mesh of resources and resource-facing
 service with direct mapping between resources and          part of a model of a modern Blackberry service, with   services the Blackberry for customer is based on.



                                                                                                          BB Instance
    Customer facing Services

                                                             Voice
                                                                                             BB Prosumer              BB for Business




    Intermediate Services
                                                                                                 BB Mechanism           Customer BB                 Transport




    Resource facing Services
                                                                                        Specific BB       Generic BB
                                                                                        Mechanism         Mechanism
                                                                                                                                   UTRAN       .........   GERAN




                                                                                                                                        BSC

    Network Resources
                                                                                    BlackBerry RIM            Auth
                                                           Local Loop                  Platform              Server         BTS BTS         BTS       BTS    BTS


to find and present clear information for network           and responsibilities, often partially outsourced,      least, optimal and automated business process
and services maintenance staff, as well as a set of         doing it in an organized, optimal way with proper      management.
standardized interfaces to inter-connect all parts          prioritization of performed actions, without any
of the Service Assurance system.                            help from OSS system, seems to be a very hard or       How to design the ultimate
   However, delivering precise information about            even impossible task.                                  solution
the customers and services affected by a failure               We can point out the most crucial challenges        To overcome the challenges of Next Generation
is only one part of modern Service Assurance.               for NGSA solution:                                     Networks an operator needs a comprehensive Oper-
The other is to improve the process of finding the          > providing actual information about the huge          ational Support System providing a permanent
event’s root cause for an operator’s staff. Support-          number of services with complex structure and        opportunity to model and monitor complex services
ing the engineers in the fast location of the fault’s         resource dependencies                                based on the underlying network resources. A Pro-
source is crucial for the operator’s business. The          > offering a clear and coherent presentation and       gressive Fault Management module with advanced
later the reason for a failure is identified, the bigger      analysis of events gathered from multiple classes    event processing and enrichment should be the
the losses it causes. Here we come to another chal-           of sources                                           main event source. Standard and common inter-
lenge - Next Generation Service Assurance should            > organization and automatization of the incident      faces to external systems (e.g. Trouble Ticketing, Cus-
not only provide visibility of service states, even           resolution process.                                  tomer Care, SLA Management, E2E probes) should
with failure root cause analysis, but a comprehen-                                                                 provide the ability to collect events and information
sive solution should also proactively support the           To summarize, the huge number of services with         for alarm enrichment from non-network sources.
process of incident resolution to speed-up ser-             complex structure and intricate mapping on the         By taking a closer look at the telecommunications
vice recovery – minimizing losses. When it comes            resources, which are essential for an operator’s       market we can see that the best strategy is choos-
to fixing even hundreds of outages (planned and             business growth, imposes a duty on the OSS sys-        ing interfaces founded on the OSS/J initiative, which
unplanned) per day with complex services based              tem to provide clear visibility of the service, easy   seems to be becoming the ‘de facto’ OSS interfac-
on a mesh of resources, with divided staff skills           service control and governance and, last but not       ing standard. Such an expanded system needs an

technology review [www.comarch.com]
Solutions & Products < 19




  figure 2 Solution architecture
  Schematic architecture of proposed Next Generation Service Assurance system.



    KnowHow          CMDB          SLA     Probing E2E Trouble Ticketing Performance
    Database                    Management   system        system        Management




                                    Enhanced Communication Bus                                                       Reusable components

                                                                                                                Authentication      System Repository
                                                                                                                   Service           & Configuration
                                            Process Management



                                            Service Management
                                                                                                                   Reporting           Notification &
                                                                                                                    Service          Escalation Service

                                             fault Management


                                    Enhanced Communication Bus                                                   OSS Console           WEB Console


                 MEDIATION          MEDIATION           MEDIATION
                  DEVICE             DEVICE              DEVICE             Mediation Layer




                                                                        Network Environment
          Next Generation IP                           Network
          Platform (e. g. IMS)          NMS            Element



efficient correlation engine to support the presen-   ing related tasks should be stored in a Know-How      events and the advanced logic to process them
tation of the most relevant information regarding     Database in order to improve and speed-up solu-       automatically shortens the time of failure root
upcoming events in an automated way, as well as to    tion finding for subsequent, similar cases. In mod-   cause analysis and, combined with the workflow
implement advanced logic to support the network       ern business models many maintenance tasks are        system, speeds-up the incident resolution process.
engineers in root cause analysis. Automatic busi-     outsourced, so there is a strong need to include a    That simplifies the network staff’s every-day activ-
ness impact analysis on the basis of information      highly configurable Web Interface for presenting      ities, makes their effort more effective and, from
about possible SLA violations, affected customer      dashboards or simple task panels for external part-   the customer’s point of view, provides more reli-
importance, failures in rush-hours etc. should also   ner companies. Service Assurance should also have     able services offered with higher QoS. Automatic
be performed during the event enrichment process      control of Service Level Agreement fulfillment and    business impact analysis giving task prioritization
and incident creation. To deal with emerging inci-    direct communication with the customer, such as       prevents most important SLA violations and pro-
dents, a process management system controlling        through Trouble Ticketing.                            tects VIP customers etc. reducing potential losses.
and organizing complex workflow is also crucial.                                                            The open interface strategy also makes the solution
To structure the business process it is very conve-   Benefits                                              more flexible in the perspective of further growth
nient to use workflows based on the best practices    Using the solution described above we are able        and development. Analysis of the processes related
described in ITIL and eTOM recommendations. The       to provide instant and comprehensive assurance        to the assurance of typical services shows that the
knowledge gained during hundreds of failure-fix-      of offered services. The wide range of gathered       majority of human tasks result from data fragmen-

                                                                                                                                                   nr 2/2008 (08)
20 > Solutions & Products



   figure 3 Event propagation
  A scheme of event processing, from ‘rare’ event,    correlation and enrichment stages, up to service
 coming from network elements or systems, through     monitoring and incident handling layers.



                                   Notification &                                                          Process Management
                                                                  OSS Console
                                 Escalation Service


                                                                                                     Incidents
                                                                                                                                            Process
                                                                                                                                           templates


                                                                                Service
                                                                                Events

                                 Service Management


                                                                                          Customer facing service


       SLA                                                                                                                                Propagation
    Management                                                      Resource facing service                 Resource facing service
                                                                                                                                             Rules

                                                                 Resource             Resource           Resource          Resource
                                                               facing service       facing service     facing service    facing service




                                                                                Qualified
                                                                                 Events

                                 fault Management
    Self
    Care    CRM
     TT Sources Trouble
                Tickets                                                                                                                   Correlation
                                                                                                      Reasoning engine                      Rules


                                                                           Aggregated
                                                                             Events


                                 OSS Mediation Layer

                                        MEDIATION                    MEDIATION
                                         DEVICE                       DEVICE                                                              Correlation
                                                                                                      Reasoning engine                      Rules



                                                                                 Events



                                 Event Sources




                                                 E2E                       Network                               NMS
                                                Probes                     Elements


technology review [www.comarch.com]
Solutions & Products < 21




tation and redundancy between all the systems            > A process management system controlling and           and Web GUI enables the possibility of configur-
involved in the end-to-end process.                        organizing the complex workflow in the areas of       ing dashboards or panels for use by external part-
   The integration of the process management               Incident and Problem Management, equipped             ners. Seamless integration of all the components
engine with the OSS Solution, and the foundation           with predefined ITIL and eTOM founded process         of the Comarch solution with 3rd party software,
of a predefined processes on well-documented               templates and enabling task automation.               through OSS/J interfaces, delivers an OSS system
and preconfigured workflows based on the ITIL            > Web GUI dashboards and panels with highly             which enables Service Assurance to be controlled
recommendation, organized in the skeleton of               configurable content restrictions for external        from one convergent application.
the eTOM framework, optimizes human and net-               partners’ use.                                           In conclusion, every day we have to deal with
work resource usage, thereby reducing redundan-          > A Know-How Database to gather and store knowl-        new emerging services with steadily increasing
cies and ineffectiveness. Having a library of exe-         edge, tips, solutions and all necessary wisdom        service complexity. This situation introduces new
cutable workflows mapped on the eTOM process               about the devices, services and procedures related    requirements for Operations Support Systems.
framework, and a ready to deploy SID based data            to service assurance in your business case.           Only tools that are service and process oriented
model, it is possible to quickly address a chosen        > The solution provider’s ability to adapt and cus-     with highly automated incident and problem man-
eTOM area by building a mesh of coupled work-              tomize the off-the-shelf solution according to        agement are able to help an operator manage this
flows operating on event data. The added value             your company’s particular needs, because not          live environment of resources, services, custom-
can be a redefinition of business processes in the         everything that is convenient for other compa-        ers and partners. <
company, on the basis of ITIL knowledge and best           nies is suitable for you.
practises, to make them more effective and reduce        > Choose a stable, well-experienced solution pro-
unnecessary costs.                                         vider with at least 10 years’ experience in the OSS
   Using the available automations in incident or          market, and which is a member of international
problem process handling, it is possible to reduce         organizations and forums like TMF, ETSI etc. This
human interaction by 60% on average. Considering           assures you that the supplier knows and tracks
that each human task involves a long and unpre-            the changes in the IT world and follows new con-
dictable pending period, execution of the process          cepts and ideas.
can be greatly improved, from several hours or
days to either minutes or seconds.                       Comarch’s offer and vision
   This optimization, together with a Know-How           Our proposal is Comarch Next Generation Service
Database repository, allows the network staff to         Assurance, based on the Comarch OSS Suite 4 mod-
operate efficiently and quickly and keeps the busi-      ules: Service Management, Fault Management and
ness away from unnecessary losses.                       OSS Process Management. It provides the abil-
                                                         ity, through a very efficient event correlation sys-
What to look for in a Service                            tem, to monitor complex services, find a problem’s
Assurance Solution                                       root causes in an automated way, enrich events
When looking for a next generation service assur-        with advanced information, e.g. incident business
ance solution, you should be sure to consider the        impact calculated with the use of external system
following elements:                                      information and, most importantly, resolve inci-
> A comprehensive service modelling and moni-            dents through structured processes modelled in
  toring engine, providing the mapping between           the OSS Process Management module which is
  resources and services even for complex cases.         specifically designed for managing a Telco oper-
  This should be the heart of Next Generation Ser-       ator’s processes. It provides several mechanisms
  vice Assurance.                                        and tools which enable process automation at
> A progressive fault management system, includ-         different levels. Each typical, common task can
  ing advanced event enrichment (with the use of         be defined at the highest level as an automatic
  information from external systems) and a strong        process. Finally, Process Management provides
  correlation engine to assure clear data presen-        a scripting mechanism to define actions even at
  tation and root cause analysis.                        the atomic level and use them in high level pro-
> Automatic business impact analysis giving task         cesses as automatic tasks. OSS Process Manage-                        Jakub Meisner
  prioritization related to business (e.g. SLA) infor-   ment comes with a large number of preconfig-                         Comarch SA
  mation.                                                ured workflows based on ITIL best practices. It                      Position: OSS Solution & Product
> Standard OSS/J based interfaces to external sys-       also contains automation patterns operating on                       Manager
  tems, giving you the ability to collect events and     a predefined data model based on SID. A Know-                        Department: Telecommunications
                                                                                                                              Business Unit
  information from non-network sources as well           How Database integrated with the Process Man-
                                                                                                                              Info: Responsible for developing OSS Me-
  as protecting system growth possibilities.             agement system provides additional added value,                      diation and the Comarch NGSA solution.



                                                                                                                                                         nr 2/2008 (08)
22 > Solutions & Products




Managing MPLS networks




technology review [www.comarch.com]
Solutions & Products < 23




   figure 1 General view of MPLS network
                                                                                    LIB


                                                         LIB                                                 LIB

                                                                                                                                  Exit LSR
                             Entry LSR                         LSR
                                                                                                     LSR
                                                                             MPLS network

                               LIB                                                                                                  LIB
                                                         LIB                                                 LIB
                                                               LSR                                   LSR




                                                                                    LIB
                                           LSP (Label Switch Path)




Recently                               operators
                                       have been
implementing Multi Protocol Label Switching (MPLS)
                                                          the path, which swaps the packet’s outer label for
                                                          another label, and forwards it to the next router.
                                                          The last router in the path removes the label from
                                                                                                                   routes through the BGP process. The routes learned
                                                                                                                   by the PE router are collected in VRF tables (Virtual
                                                                                                                   Routing Forwarding). Each VRF table is created for
infrastructure that unifies IP VPN and other data ser-    the packet and forwards the packet, based on the         each site connected to the PE router.
vices. MPLS has been adopted as it allows the quick       header of its next layer, for example IPv4.                 The most popular case for the creation of VPNs is
and easy creation of secure IP VPN services, which            Each LSR holds a Label Information Base (LIB).       when a customer needs access to intranet VPN and
represent a less costly alternative to traditional        LIBs are tables that contain information about label     extranet VPN shared by other clients. Such a sce-
leased-line circuits. Enterprise demand has made          switching and related activities. Each LSR examines      nario is shown below. The service provider routes
IP VPNs one of the fastest-growing sources of data        the label and inbound interface for the packet and       the packets in three VPNs (1, 2, and 3), while one cus-
revenue for service providers, therefore speeding up      determines the outgoing interface and outgoing           tomer belongs to two VPNs. PE routers exchange
the development of MPLS networks. In order to use         label. Additionally, each LSR can perform an oper-       route information through the BGP protocol.
all the benefits of MPLS operators or service provid-     ation on the label. If necessary it can substitute it       The other approach to MPLS VPNs is the tun-
ers must have OSS environments that:                      and forward the packet with a new label.                 neling Layer 2 point-to-point connection between
> Provide up-to-date information about configuration          Labeling and building LSPs also allows traffic       two customer sites. Layer 2 VPNs are sometimes
  of the network and elements composing it                class differentiation. Specific types of packets may     referred to as Pseudo Wire Emulation Edge-to-Edge
> Properly monitor the network and provide infor-         need to be forwarded to the same hop or along the        (PWE3) or Virtual Wire Private Service (VWPS). All
  mation about the alarms and the network’s utili-        same LSP. All the packets to which a specific label      these terms refer to the protocols providing tun-
  zation                                                  is assigned form a Forwarding Equivalency Class          nels to emulate Layer 2 services like Frame Relay,
> Monitor and ensure QoS offered to the operator’s        (FEC). An FEC can be variously defined by a provider,    Ethernet, ATM, and SDH over packet switched net-
  customers                                               depending on its size or set of services: An FEC may     works like IP/MPLS. Traditional and packet switched
> Ensure proper progress of MPLS operational pro-         be constituted by all the packets bound for the          networks are connected to share resources and
  cesses within the operator’s environment                same LSR entry, all the packets with a defined class     extend internetworking. As a result, connected
                                                          of service, bound to a certain region or matching        customer sites work as if they belong to one local
MPLS Overview                                             the route statistics for a large service provider.       network since customer Layer 2 frames are trans-
MPLS puts together connectionless IP with con-                                                                     parently transmitted through devices residing on
nection-oriented networks. It is also called Layer        VPN tunnels                                              the customer edge.
2½ technology as it combines Layer 2 advantages           The main idea behind the MPLS VPN is that the pro-
– speed & efficiency, and Layer 3 advantages – scal-      vider’s core routers do not even know about the          Managing MPLS Networks with
ability. MPLS networks consist of Label Switching         VPN networks and just switch the labels inside the       the Comarch OSS Suite
Routers (LSR) that transmit packets according to          MPLS network. Provider Edge routers (PE) take the        The Comarch OSS Suite includes a Service and
traffic labels introduced by entry LSR and removed        responsibility of routing the client’s packets cor-      Resource Inventory, Service Provisioning, Network
by exit LSR. Another important entity in MPLS net-        rectly into and out of the MPLS network.                 Discovery and Reconciliation, and Performance
works is the Label Switching Path (LSP) which is a           Every PE router keeps multiple routing tables         and Fault Monitoring, as well as Service and SLA
path through an MPLS network, set up by a sig-            containing definitions of routes to the remote sites.    Management. The OSS Framework, which provides
naling protocol. The path begins at a Label Edge          The PE router keeps track of just those routes which     core functionality and supervises the operations
Router (LER) that sets an MPLS prefix to a packet.        lead to remote sites belonging to the same VPNs          of Comarch OSS modules, includes functional-
It then forwards the packet to the next router in         as the local PE’s client sites. PE routes learn these    ities which are shared by all modules: Visualiza-

                                                                                                                                                             nr 2/2008 (08)
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
Technology Review | In Focus: Customers & Product
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Technology Review | In Focus: Customers & Product

  • 1. www.comarch.com n0 2/2008 (08) Comarch Telecommunications Business Unit Comarch Technology Review is a publication created by Comarch experts and specialists. It aims at assist- ing our customers and partners in obtaining in-depth information about market trends and developments, and the technological possibilities of addressing the most important issues. in focus Business Models in TelecoMMunicaTions >> Telco's Next Battleground >> Efficient Partner Management – how it will contribute towards success? >> IPTV-VNO – a new business model for IPTV
  • 2. comarch oss/Bss seminar 2009 – broaden your vision of telecommunications market challenges Join us on the 1st-2nd of June, 2009 in Krakow
  • 3. Table of Contents < 3 IN fOCUS backbone, physical or RAN. All of these circum- stances and the historical background have a 29. Comarch Product Catalog 4. Telco’s Next Battleground large impact on network management systems. as the key aspect of Service Deliv- ery Platform With an increasing number of mobile subscribers moving to third-party provided applications, the 16. How to move Service Having customers with high expectations forces carrier’s role as a service provider has weakened. Assurance to the Next Level operators to expect more and more from their systems. Service Delivery Platform helps deliver Carriers continue to offer legacy services, while The Common Service Monitoring new products faster and more conveniently. An investing in the development of next generation Engine as the heart of Next efficient product catalog acts as the heart of communications applications but they now must Generation Service Assurance the platform providing operators with a flex- compete with agile and innovative software Delivering services to the customer is the life- ible interface to define new offers. houses and service providers. If carriers fail to keep a significant service market share, their blood of an operator’s business. How can opera- role will be limited to that of bit pipes that only tors ensure the proper quality of offered services CASE STUDIES to fulfill customer expectations? This article will supply the network, while the revenue from the lucrative part of the business will drift away. review emerging trends in service management and examine the benefits of the Next Genera- 32. On Marrying Ontologies and 8. Efficient Partner Management tion Service Assurance concept. Software Technologies MOST Project How it will contribute towards success? Business models in the telecommunications 22. Managing MPLS networks Following “Web 2.0” as a term describing the recent evolution of the Web, a new term “Web Recently operators have been implementing market are changing. The increasing amount of 3.0” has been introduced to describe a future Multi Protocol Label Switching (MPLS) infra- partners that are involved in the operator’s ser- wave of Internet innovation. It has been asso- structure that unifies IP VPN and other data vice offerings, bring about the need for an appro- ciated at this point mostly with concepts of the services. MPLS has been adopted as it allows priate partner relationship management (PRM) Semantic Web. Yet technologies that back up the the quick and easy creation of secure IP VPN solution. This article discusses the business ben- new approach stem from traditional studies on services, which represent a less costly alterna- efits that PRM will bring to operators. Artificial Intelligence and are flexible enough to tive to traditional leased-line circuits. Enterprise 11. IPTV-VNO demand has made IP VPNs one of the fastest- growing sources of data revenue for service pro- be leveraged by other domains. In this article we introduce the Marrying Ontologies and Soft- ware Technologies (MOST) project that tries to A new business model for IPTV viders, therefore speeding up the development of MPLS networks. improve Software Engineering through Seman- IPTV-VNO can become one of the most widely tic Technologies [MOST]. As a part of the project known telecom acronyms. Many large, well- known brands may consider IPTV-VNO initia- 26. OSS and CRM the new approach will be evaluated in the case study on the development of solutions based on tives. There are many exciting new IPTV concepts Integration that pays Comarch OSS Suite. that are perfectly suited to this model. IPTV- 36. The Comarch OSS Suite as a The telecommunications industry, although still VNO’s can truly add value for customers. technology-driven to a great extent, is no differ- ent from any other in terms of what customers SOLUTIONS & PRODUCTS basically ask for. They look for products that ful- Management Platform for fill their needs conveniently, for a fair price, and Next Generation Optical 13. Convergence in Network if something goes wrong, they want the problem to be solved reasonably and fast. Unfortunately, Networks and Service Management in reality, suboptimal processes in the areas of Mango – Eureka/Celtic Project The competitive market of telecommunications sales, order fulfillment and trouble ticket man- In order to challenge recently emerging issues nowadays encourages operators to look for dif- agement too often negatively impact customer concerning optical network management ferent sources of revenue and cost optimization. satisfaction and, eventually, the bottom line. It Comarch, together with international partners It happens that fixed operators, in order to offer has frequently been said that lack of genuine (operators, a research institute, an SME and dif- mobile services, establish separate companies customer focus or constant process improve- ferent universities), conduct the Eureka/Celtic with their own organizational structure and inde- ment largely contribute to poor results, so it project Management Platform for Next Genera- pendent network. Then, the majority of mobile won’t be discussed here again. What is truly tion Optical Networks (MANGO). One of the goals operators also deliver internet access services worth attention, though, is how much can be of the MANGO project is to perform and evaluate through hotspots. In addition, currently the trend done for profitability just through tighter inte- a pilot of an integrated network management is to outsource parts of the network, including gration of CRM and OSS. platform for next generation optical networks. Editor-in-Chief: Diana Bonczar Technology Review is a free publication available by subscription. Assistant Editors: Marta Bulik The articles published here can be copied and reproduced only with Layout: Maciej Urbanek the knowledge and consent of the editors. The names of products DTP&Graphics: Adam Dąbrowski and companies mentioned are trade marks and trade names of their Proofreading: Scott Reynolds producers. Publisher: Comarch SA, Al. Jana Pawła II 39a, 31-864 Kraków Tel. +48 12 64 61 000, fax: +48 12 64 61 100, e-mail: marketing@comarch.pl www.comarch.com Print: Skleniarz Printing House, ul. J. Lea 118, 31-033 Kraków Circulation: 1 000
  • 4. 4> In focus Telco’s Next Battleground technology review [www.comarch.com]
  • 5. In focus < 5 figure 1 Client Telco-IT Telco Client Telco-IT Client Network Service A new role for Telecommunications aware and integrated, then what is the value of operators the tried-and-tired voice service with its static The most important evolution in the outlook of the address book and its busy signal as the only infor- telecommunications industry is the diminishing mation of one’s presence? role of landline services in favor of wireless tech- With an increasing number of mobile subscrib- nology. Strong competition in the mobile arena, ers moving to third-party provided applications, the the ever-increasing popularity of 3G technology, carrier’s role as a service provider has weakened. and the emergence of 4G, have made broadband Carriers continue to offer legacy services, while data plans affordable for mainstream consumer investing in the development of next generation acceptance. At the same time, handset vendors communications applications but they now must are pushing new devices with larger screens and compete with agile and innovative software houses user-friendly interfaces, supporting a multitude and service providers. If carriers fail to keep a sig- of mobile platform applications that used to only nificant service market share, their role will be be available for PCs. limited to bit pipes that only supply the network, Although some next-generation mobile appli- and the revenue from the lucrative part of the busi- cations are still being developed indigenously by ness will drift away. carriers in their IT laboratories, many successful ones come from independent third-party provid- Is the customer the only source of ers who do not have direct access to mobile cus- revenue? tomers, but who are often well established in the Mobile and landline carriers, ISPs and Cable TVs Web 2.0 world. For application providers, mobile extend the value of their offerings by introduc- devices are just another way of providing access ing triple and quad-play and providing complete to websites like Facebook, Eventful or Whrrl. For communication packages that include TV, mobile customers who have already replaced their desk telephony, landline, and internet access. As they phones with Skype, their emails with Facebook become multi-service operators, including all pos- and news sites with Digg, mobile access extends sible applications in their offers, other business the convenience of taking their networks and models come into play. personalized information from their desks and The traditional telecommunications business laps and into their hands. What else is needed model represents a revenue stream that comes in order to eliminate traditional telephony, mes- from customers. In the new approach, custom- saging and content offered by today’s telecom ers are no longer the only ones who pay the carriers? If a social network offers a mobile inter- bills. Mobile advertisers and e-commerce mer- face with up-to-the-minute status updates, con- chants have an ever increasing role in the reve- vergent messaging, voice and video, all location- nue chain. nr 2/2008 (08)
  • 6. 6> In focus figure 2 Mobile Advertising Revenue Growth, Worldwide, 2006-2011 Source: Gartner (January 2008) 14, 000 12,000 10, 000 8,000 6,000 4,000 2,000 0 2006 2007 2008 2009 2010 2011 The emergence of these new merchants and Technologies like mobile RFID, LBS, 2D bar codes the following attributes provided by carriers would providers in the mobile arena leads to additional and real-time video processing support mobile become unique and valuable propositions for inde- revenue, but not necessarily for telecommunica- marketing and enable accurate targeting, making pendent application providers. tions service providers. Mobile service aggregators it significantly more attractive to customers than > Their own customer base like Google, Yahoo, Apple or Facebook are already any other form of advertising. > Their own network exploring this market and are succeeding in mon- Over the past few years many consumers, espe- > Brand recognition etizing mobile advertizing. End-customers pay only cially the younger generations, have realized that > Marketing data a part of the price of mobile services while the rest social networks take communications to the next > Location data of the revenue is collected from advertisers. level. Instead of sending vacation pictures to our > Identity and Authentication Forecasts predict significant growth of the friends and family or calling them with invitations > Policy Management mobile advertising market over the next few years. to birthday parties, consumers now use social net- > Established invoicing and payment channel This will be possible due to increasing adoption works to let the outside world know about their of mobile internet as well as implementation of lives. It seems only natural for users to move from Customer-centric vs. telco-centric larger screens on mobile devices, leaving more the desktop application to the mobile terminal and model real estate for advertisers. take their social network on the go. For the mobile Depending on how mobile carriers react to the Transformation of advertising expenditure and industry, this fact represents a significant change, changing market environment, there are two over- new opportunities for advertisers also contribute even a revolution. For many users, the mobile ver- arching models that can be foreseen as a future to changes in the business model for mobile pro- sion of Web 2.0 could become the most commonly configuration of the mobile industry. Carriers will viders. First of all, a mobile device stays with the used application on their phones. either continue to position themselves as domi- user all day. We grab our phones when we wake All this puts tremendous pressure on traditional nant service, content and device providers, or they up and keep interacting with them until we go to voice and data service providers. Analysts predict will adjust to changes by offering attractive deliv- sleep. There is no other marketing channel that pro- that by 2012, the number of traditional mobile ery platforms for external third party providers. vides similar, continuous contact with the target. voice minutes in Europe will drop by more than Users listen to the radio, watch TV, use computers 40%, and will be replaced by other applications In the first scenario, carriers would not be able to or read newspaper for only few hours a day. Mobile like VoIP, social networks or click-to-call. compete with other providers, and could merely phones are with customers all the time. Carriers are trying to navigate this new world by become “bit pipes” losing a significant part of the Some may say, having constant access to the offering next-generation applications that could revenue. In this customer-centric model, carriers customer does not necessarily mean more ads can respond to the new demands of customers and lose their dominant role in the value chain. This is be delivered. But what if ads can be perfectly tar- prevent them from moving to third-party provid- very analogous to what happened to internet ser- geted and provided precisely when and where they ers. Is this the right direction for carriers? Shouldn’t vice providers. ISPs have no control over where are really needed? What if advertisers know who they accept the fact that the best applications will and what equipment customers buy as long as it the customer is, where they are located and what be developed by those who specialize in these is compatible with their networks, what service they are looking for? Correctly targeted advertising areas? Carriers have a lot to offer as aggregators, customers use for email, IM and VoIP calls, who could be appreciated, if not desired, by customers combining networks with third-party applications, the content provider is, and ultimately who deliv- and result in dramatically improved response rates. content and advertising. Platforms equipped with ers ads. The ISP is just a part of the value chain technology review [www.comarch.com]
  • 7. In focus < 7 figure 3 Network Network (Telco) Service Content Service Content Ad Customer Device Ad Telco Device Customer and it is up to the customer to decide which pro- It is probably too early to gauge which model port services provided by third-parties while cap- viders will deliver the rest of the internet experi- will become the dominant one, but it is clear that turing a significant share of the mobile advertis- ence to them. the Telco-centric model is beneficial to both exter- ing market. < nal providers as well as carriers. Customers also The second model is much more promising for gain more from this model than they would from telecommunications operators as it places them the customer-centric one. The customers will still in the center of the ecosystem with an assumption have the advantage of choosing the service and that they are able to serve as a delivery platform, provider but they do not have to struggle with supporting both customers and other service pro- mixed delivery standards and multiple front-ends. viders. In this Telco-centric scenario, the customer It is crucial for carriers to recognize this opportu- is not exposed to any individual external provider nity and realize that the Telco-centric model can but is rather offered an aggregated service from only be implemented if they reorganize, open their the telecom carrier. There is a single bill, integrated networks, develop service delivery platforms and payment and identity management provided by make them attractive for external providers. the carrier throughout the platform. From the cus- tomer’s perspective, this model is similar to the Summary traditional approach the industry has had over Telecommunications carriers need to find a way Greg Kwiatkowski the past decades. The real difference lies within to incorporate social networks and other Web 2.0 the operational ecosystem. Telecommunications related services into their offerings, even in lieu Comarch Inc. Position: Head of Solution Architecture carriers, instead of trying to develop and add new of losing partial revenue from less attractive on- and Strategy services to their portfolios, enable external pro- deck applications. They have to strike a balance Department: Telecommunications viders by offering the delivery platform for their between their ambitions to utilize their own ser- Business Unit services. Such a platform simply opens up access vice development potential and the need to com- Info: Greg, along with his team in Chi- cago, is responsible for designing and im- to the carrier’s customer base, streamlining order pete with experienced Web 2.0 players. Carriers plementing innovative Comarch OSS/BSS management and billing processes for all the oper- should put more focus on enabling their networks and SDP solutions for telecom service ational ecosystem members. and OSS/BSS systems to aggregate, offer and sup- providers in the USA and Latin America. nr 2/2008 (08)
  • 8. 8> In focus Efficient Partner Management How Will it Contribute Towards Success? Business models in the telecommunica- tions market are changing. The increasing amount Due to the earlier business models employed many years ago, the problem regarding the exchange of information between partners was not consid- services, has caused operators to pay more atten- tion to business process automation. In the near future, when legacy networks will of partners that are involved in the operator’s ser- ered to be as important as it is today. This is because be transformed to IP-based networks, the business vice offerings, bring about the need for an appro- the total amount of information exchange between influence of third parties on the business models is priate partner relationship management (PRM) partners was not as high. This ongoing trend, where expected to grow, highlighting the importance of an solution. This article discusses the business ben- operators reduce their operational costs when fac- effective partner management system. When opera- efits that PRM will bring to operators. ing reduction of revenue growth from traditional tors have multiple partners, interaction can become technology review [www.comarch.com]
  • 9. In focus < 9 figure 1 Many forms of information OPERATOR Fax, telephone, e-mails, ... PARTNER Wholesale Billing System – interconnect, revenue sharing, roaming Trash Unordered Agreements complex, especially if multiple forms of information to increased operational costs as well as frustra- processes (not only limited to those mentioned flows exist between the operator and their partner. tion for the partners. here) reduces the need to use several different systems and also reduces the effort that is needed Business problem 1: Business problem 3: to manage the system properly. The advantages High amount of information Complexity of the SLA audit of automation are shown below. Currently, the typical scenario where the importance The SLA audit process can be complicated to per- Solving a dispute is an issue that is not related of efficient partner management can be seen is in form efficiently without an appropriate PRM sys- to technology – it is related to knowledge. Disputes the case when the operator rents an access line to an tem. Typical parameters in the SLA agreements can should be categorized and solved using an appro- external partner. The external partner then sells net- be such things as time limitations for resolving a priate trouble ticketing system that can support work access services to end subscribers. The reason problem and quality indicators for specific services. the problem resolution process by collecting and for the popularity of this kind of business scenario For example, a trouble ticket should be resolved showing relevant information about the problem. is that the regulative environment demands more within a specified period of time in order to avoid Usage of trouble ticketing reduces the time and open environments to increase competition. The an SLA violation. effort to solve these problems and allows the sys- business scenario of line rental also translates into tem user to see relevant information during all a large amount of information that is exchanged Business problem 4: stages of the problem solving process. In addition, between partners and the operator. This kind of Dispute management reconciliation is an efficient tool in the support of information can include agreement definitions, Cooperation between an operator and partner does dispute resolution, allowing discrepancies in the management of disputes, management and col- not always happen without disputes. One typical sit- settlements to be found. lection of debts and multiple way of communication uation where a problem can occur is the existence For an operator that has a large amount of to deliver the information (phone, e-mail, fax…). of discrepancies related to reference data (e.g. dif- agreements with partners (e.g. in the line rental ferences in the settlement reports). Another prob- case), efficient business processes for the manage- Business problem 2: lematic situation can be when there are technical ment of agreements are important. Automation of Multiple applications and flows of information problems related to the lines that the partner has agreement management processes can be imple- Having multiple applications to handle partner com- rented from the operator. When operators and part- mented for many situations. During the agreement munication and information exchange can lead to ners interact to resolve the disputes, extra effort is negotiation process, the usage of agreement tem- a situation where introducing new functionalities needed from personnel of both companies causing plates reduces the time to introduce agreements to the existing system becomes complex and expen- additional operating costs. In addition, the quality into the system. It is also important in order to sive. The common situation can occur, for example, of dispute management processes is difficult to manage the end dates properly – the agreement when the operator wants to introduce new services keep at a high-level, if the critical processes con- time period may need to be extended, or a reminder to the existing environment, but the legacy appli- nected to processing disputes are not automated. about an existing agreement deadline should be cation the operator is using, may not support this sent to start new negotiations. There may also be new type of service. The service integration to the Solutions for business problems other reasons for starting negotiations regarding existing platform may become expensive. Automated business processes can be used dur- a new agreement. For example, if the agreed upon ing all stages of interaction with partners: during amount of the partner’s data transmission quota The business problem of multiple information agreement definition, price management, com- has expired, the operator may want to negotiate flows is shown below. Many different systems and munication channel management (e.g. automatic another pricing plan. many different forms of communication cause processing of e-mails) and order management. The PRM system should have open architec- complex interaction between partners. This leads Bringing a high level of automation to all of these ture to enable easy integration with external sys- nr 2/2008 (08)
  • 10. 10 > In focus figure 2 OPERATOR PARTNER Ordered agreements Information flow under control Partner Web-based Relationship Partner Management System Self Care Wholesale Billing System – interconnect, revenue sharing, roaming tems. Similarly, the addition of new services (that OPEX. The risk of SLA violations becomes lower Insight into future trends the partners may use) to the existing platform because of improved SLA management. Also, in The telecommunications environment is changing. should be simple in order to minimize time-to- the event of SLA violations, penalties are automati- Operators are migrating their legacy networks to market and to enable earning revenue from the cally calculated and can be applied in the form of IP-based networks. This brings about more busi- new service as soon as possible. Additionally, in discounts. ness opportunities for third parties in the form of order to reduce CAPEX, it should be possible to From the partner’s point of view, the communica- advertisements, loyalty programs, etc. The chang- manage services from one system instead of many tion experience with the operator will be improved ing environment involving more partners in busi- individual systems. The usage of automated pro- as the partner receives up-to-date information ness scenarios also has the effect of blurring the cesses also provides savings in the form of reduced about order statuses, agreements and prices. distinction between the roles of a partner and end-subscriber. In the telco 2.0 environment, the end subscriber may actually provide content to the operator, to be used in the offered services. In exchange for the content, the end subscriber may get a commission or discount for his usage of the services. These kinds of scenarios highlight the need for appropriate billing, commissioning and partner management solutions. Conclusions Appropriate interpartner settlements and revenue assurance scenarios between operators and part- ners are needed when the amount of service offer- ings for end subscribers increase. One contribut- ing factor for the increasing role of third parties is Pekka Valitalo Krzysztof Kwiatkowski also the regulation that intends to increase com- Comarch SA Comarch SA petition on the market. Changing business models Position: BSS Consultant Position: BSS Product Manager with increasing amounts of partners involved in Department: Telecommunications Department: Telecommunications business scenarios will result in an increase in the Business Unit Business Unit Info: Currently responsible for building Info: Responsible for Comarch Conver- amount of money on the wholesale market. Fur- BSS solutions for customers and analy- gent Billing, InterPartner Billing and thermore, partner relationship management will zing trends on the telco market. 3arts in the area of R&D roadmaps, sales have an essential role in that business. < support and marketing activities. technology review [www.comarch.com]
  • 11. In focus < 11 IPTV-VNO A new business model for IPTV IPTV-VNO can become one of the most widely known telecom acronyms. Many large, IPTV Market The term IPTV (IP television) first appeared in 1995. Originally during this time, there was not enough Current strategies for deploying IPTV solutions for most network operators include a combination of delivering LIVE TV channels over a broadband well-known brands may consider IPTV-VNO initia- bandwidth to transmit live TV to homes and thus connection, adding basic interactivity and finally tives. There are many exciting new IPTV concepts there was not enough headroom with which to apply access to a Video-on-Demand service. The growing that are perfectly suited to this model. IPTV-VNO’s added value and enable transmission over IP to be functionality of set-top boxes (IP-STB) allows net- can truly add value for customers. attractive. Recently this has started to change. work operators to build new business models and nr 2/2008 (08)
  • 12. 12 > In focus new sources of revenue. Within the next few years, and subsequently place an order. Personalized Comarch Next-Generation TV the main emphasis will be on interactivity, person- advertising known from the Internet can be one > The Comarch NGTV solution allows broadband and alization, social services and advertising. Telecoms of the key factors pushing IPTV forward. mobile operators to provide interactive TV services see great potential in bridging Internet-based ser- across various devices including TV sets, mobile phones and PCs. vices and TV, which will become the next potential The key to IPTV-VNO success > For customers, our solution provides a next-gener- service access channel beside mobile devices. IPTV-VNO can become one of the most widely ation experience with many sophisticated features The nature of IP-based services means that known telecom acronyms. Many large, well-known such as an Electronic Program Guide (EPG), Video-on- you can deliver content and services everywhere brands may consider IPTV-VNO initiatives. There Demand (VOD), Music-on-Demand (MOD), visual radio, independent of the end-user terminal supporting are many exciting new IPTV concepts that are per- online shopping, online access to Google’s Picasa™ IP. Televisions offer an opportunity for an excep- fectly suited to this model. IPTV-VNO’s can truly add photo galleries, personal TV profiles, favorites and much more. tional user experience of multimedia services due value for customers. > For operators, the Comarch NGTV suite provides a to content quality and simplicity of use. The second We can denote three key areas where business complete IPTV middleware that is easy to integrate important accelerator of IPTV market growth will plans usually require more work: distribution, loy- and is customizable, reliable and cost-effective. It can be Fiber-to-the-home (FTTH) networks. alty programs and content. Acquiring new users be used for delivering various third-party premium in- takes more than a compelling product. It requires teractive TV services. It also supports open standards and integration with products of leading head-end, New business models a set of distribution channels and efficient audi- VOD, CAS/DRM and set-top box vendors. An innovative technology often generates innova- ence targeting. The IPTV-VNOs need to build their > Comarch NGTV is a basis for innovative business tive business models. In the case of IPTV, one of the own retail network or develop a multi-channel dis- models such as NGTV Ecosystem and IPTV-VNO, most promising opportunities is delivering services tribution strategy. Strategic alliances with existing acting as a bridge between Internet and television through the networks of existing FTTH/DSL opera- retail or Internet businesses can also be a good services. tors by external retail companies. We call this IPTV choice. In a competitive business environment, Virtual Network Operator or IPTV-VNO. This model churn is an important threat for operators. While is quite similar to the Mobile Virtual Network Oper- IPTV-VNOs focus on launching and building their ator (MNVO). An IPTV-VNO is a company that pro- business, they should remember that quality and vides an IPTV service, but does not own its own the means of how they incorporate loyalty pro- network infrastructure. Instead, it uses the FTTH/ grams can determine their success. DSL infrastructure of an existing network operator The top priority for a good IPTV service is inter- and has the required IPTV infrastructure deployed esting and high quality content. Currently, due to on that network. At a minimum, an IPTV infrastruc- the high initial costs pertaining to the distribution ture is usually comprised of IPTV Middleware, a CAS/ of content from major movie distributors and their DRM system and VOD servers. Additional compo- rigid distribution licensing models, this is probably nents include what is commonly referred to as a the largest barrier for small players. The solution head-end, which is a set of systems responsible for is in cooperation with content aggregators who sourcing and encoding live TV content. A head-end offer content from multiple sources. is crucial and expensive however it is optional in various cases given that live channel feeds may be Conclusions received directly from another IPTV operator, who In summary, the main IPTV-VNO revenue sources are: has already deployed a head-end. > IPTV service subscription fees > Live pay-per-view TV transmissions IPTV revenue sources > „Content on Demand” distribution fees - Movies, There are several new business opportunities for Music, Internet Radio, Events and Audiobooks an IPTV-VNO. Core services that can be offered > Delivery of 3rd-party premium TV services include premium TV channels, EPG and VOD. What > Interactive advertising we refer to as interactive services go beyond this > Online shopping and include things such as quizzes, dating services, access to Internet services (PicasaWeb™ etc.), inter- Who can become an IPTV-VNO? net radio access and so forth. The third promising > Retail stores area is online shopping and interactive advertising. > Internet portals Łukasz Luzar An advertisement can be displayed before and/or > MVNOs Comarch SA after viewing a movie and the user can access more > DTH platforms (in hybrid mode) Position: Product Manager information regarding the product displayed. The Department: Telecommunications order can also be submitted online and payment IPTV is expected to be the next big thing. It seems Business Unit may be added to the IPTV monthly bill. For exam- apparent that this is an exceptionally promising Info: Currently responsible for two ple, when a user starts to watch a movie, they can technology with a high business potential. There are products in the VAS area: Comarch Next-Generation TV (NGTV) and Comarch be asked if they want to order a pizza. If the user many business opportunities that lay behind it, and Content Delivery Solution (CDS). agrees, then they can browse through a pizza menu IPTV-VNO is one of the most promising ones. < technology review [www.comarch.com]
  • 13. Solutions & Products < 13 Convergence in Network and Service Management Service providers’ challenges Synergies in fixed and mobile When one investigates mobile and fixed net- The competitive market of telecommunications now- network management works many similarities can be found: adays encourages operators to look for different Currently it is quite a common situation that tele- > Similar technologies and hardware delivered by the sources of revenue and cost optimization. It happens communications operators, delivering both fixed same vendors used in the backbone network that fixed operators, in order to offer mobile services, and mobile services, use different systems to man- > The same processes for backbone upgrade and establish separate companies with their own organi- age mobile and fixed parts of the network. It constantly maintenance zational structure and independent network. Then, happens that backbone connections delivered by a > The same problems in service-to-resource map- the majority of mobile operators also deliver inter- fixed network for mobile traffic are visualized as leased ping and service delivery net access services through hotspots. In addition, lines in the mobile network inventory. The only differ- > Similar services offered over different access currently the trend is to outsource parts of the net- ence is that those leased lines are provided by the com- networks work, including backbone, physical or RAN. All of these pany from the same business group. In such a situa- One of the possible solutions to these problems circumstances and the historical background have a tion the same network resource is managed twice in is to allocate a separate unit responsible for man- large impact on network management systems. different Network Management Systems. aging the whole backbone network. In order to nr 2/2008 (08)
  • 14. 14 > Solutions & Products figure 1 Independent Network Management by fixed and mobile divisions of a service provider Mobile Operator NMS A fixed Operator NMS B remove duplication of the network management figure 2 One Network Inventory with different network domains systems an OSS solution must allow for easy assign- ment of responsibilities to appropriate user groups Comprehensive Network Inventory and roles. A single Network Inventory application managing the whole mobile and fixed network delivers the following benefits: fixed Access Domain Radio Access Domain A single repository for all the network-related information, allowing for a comprehensive end- to-end view of network connections – one source of information for Fault Management and plan- ning tools. > Up-to-date information about the whole network thanks to Network Reconciliation > De-duplication of systems and tools for backbone network planning and maintenance > Reduced CAPEX and OPEX on different network management applications. Backbone Domain Figure 2 presents the idea of one convergent back- bone and one application managing it. Convergent network management creates a frame- work for additional enhancements in the opera- tions area: cal connection, to building new sites and physical Service management > Orchestration of network growth infrastructure. In order to automate and orches- In order to fully utilize the network potential flexible > Service management and delivery trate those processes a tight integration of network service modeling should be introduced. Service mod- > Outsourcing of the network and/or its opera- inventory and process management is needed. els should contain definitions of required or used tions The Change Management process is triggered in resources grouped in manageable internal services. the context of network resources, and the above- One source of network information feeding service Orchestration of network growth mentioned tight integration allows for automatic models can lead to the creation of new services, Once the network management systems are inte- calculation of the impact on affected resources. which will utilize different access networks, back- grated, one of their main roles is to support network Since changes may have different scopes, some bone transport and content servers in order to deli- growth. In such an architecture network changes parts of the change project may be orchestrated vere one convergent service, regardless of the used may be triggered by radio network upgrade or reor- by different systems, including financial manage- access method. For example, mobile TV over IP may ganization, by fixed access network needs, or just ment tools responsible for signing contracts for be delivered via a radio access network, but when as an output of internal backbone optimization new sites. Such systems have to be triggered by the user with a mobile handset is at home within processes. The change may have different impacts, change processes via open interfaces in SOA com- the coverage area of their wireless router, the service starting from a small reconfiguration of some logi- pliant architecture. may be sent over a fixed access network. technology review [www.comarch.com]
  • 15. Solutions & Products < 15 figure 3 Resource facing Services offered by different domains Customer facing Service Model Resource facing Service Model Radio Access Backbone fixed Access Domain Core Domain Domain Domain Service Inventory also supports different domains vendor), and then the central Network Inventory Furthermore, Comarch OSS Process Management in network management. In each domain Resource works as the so-called manager of managers. In offers automation and orchestration capabilities in Facing Services may be defined independently by this case data is divided into domains which are defining and running Change Management processes, users responsible for the management of a given managed by different systems, and one central even in large OSS environments, where responsibili- network domain. These services may be offered to inventory gathers only the data which is required ties are shared among different applications. < users responsible for defining and offering Customer to deliver an end-to-end view on network connec- Facing Services. Figure 3 illustrates this idea. tions and network services. In the central reposi- tory Customer Facing Services are also modelled Outsourcing and master processes for network upgrade are Currently, the outsourcing of a network and its triggered. operations is a common trend. Service providers want to focus on service delivery and, on the other Comarch Process-Driven Network hand, introduce additional cost savings. But even & Service Inventory when the network operations or the network itself The Comarch OSS Suite includes the Network Inven- are outsourced, there is still a need to have a gen- tory Management solution, which allows for divid- eral picture of the network resources, both out- ing the network into domains with different user sourced and locally managed. Outsourced parts groups and roles assigned. It is possible to restrict may still be offered as Resource Facing Services access in such a way that certain user groups have in a given network domain. Operations require access only to the part of the network which is orchestration and automation inside the domains under their management. It is possible to divide Jakub Załuski-Kapusta and between them. That is why Inventory systems the domains further in order to allow the outsourc- must allow for such network management organi- ing of certain parts of the network. Comarch SA Position: OSS Product Manager zation and must comply with much higher security The Comarch Network Inventory can also be Department: Telecommunications requirements for inventory data. equipped with a Service Inventory, allowing for the Business Unit Outsourcing may also introduce other Net- flexible modelling of service structures, and main- Info: Currently responsible for sales work Inventory applications (even from the same taining information about existing services. support of Comarch OSS systems. nr 2/2008 (08)
  • 16. 16 > Solutions & Products How to move Service Assurance to the Next Level The Common Service Monitoring Engine as the heart of Next Generation Service Assurance technology review [www.comarch.com]
  • 17. Solutions & Products < 17 Delivering ser- vices to customers is the lifeblood of an operator’s busi- In the traditional architecture, the services pro- vided were embedded in the networking equip- ment. Analysis of the service state was easy and ness. When the services offered are maintained straightforward. In modern networks, however, ser- with a high degree of quality and fulfill SLA agree- vices are no longer associated with a single device ments, when they are constantly modified accord- in the network. Instead, each service is composed ing to market requirements, and when new ones from resources provided by many devices operat- can be activated quickly - the business succeeds. ing within the network, or even based on many However, when the service management is poor, other simpler services offered by third party com- with frequent service outages due to network fail- panies. With more advanced services offered, the ures and, furthermore, when the resolution process structure of these services can become more and is slow, customer experience is not in line with ex- more complicated. pectations. The evolution of telecommunication In the case of any failure in such a complex mesh networks brings about a constant emergence of of connected resources, the contents, suppliers, new services, with their number and complexity quantity and importance of the affected services growing rapidly, while at the same time service usually determines the severity of the network fail- lifecycles are getting shorter. ure. Therefore, in a next generation network, exact How can operators ensure the delivery of proper information about the service state is essential for levels of quality for so many complex services? For- network management and operation. tunately, operational support systems are evolving Let’s see this problem in an example. Imagine together with operators’ businesses. The growing the telephone switch in an old-fashioned network number of services means that OSS systems have encountered a failure. In an old-fashioned network never been as important as they are nowadays. manual identification of affected customers and Today, operators can not even think about deliv- services was quite feasible: simply, all customers ering modern services with a high level of qual- directly connected to the affected ports were cut ity without significant help from the supporting off from the voice service. In a next generation net- systems. This also means that Service Assurance work, the relationship between the equipment and is becoming the most critical area of modern OSS provided services is much less straightforward. In solutions. the case of an edge router failure, it is not a simple task to determine which services are affected by The challenges of Next Generation this failure. Services offered over an IP network Networks can vary, from basic residential Internet access The changes that have occurred in the telecommu- to highly critical IP VPN for enterprise custom- nications market in the last decade, and the transi- ers. Since these services are not provided directly tion to NGN networks that is currently happening by the edge router itself, it is usually difficult to have increased competitiveness in the telecom- quickly determine the set of affected services. As munication market and forced all the operators to these are the services that are sold directly to the optimize their costs and make their services much subscriber, the quantity and importance of the more attractive to end customers. However, this affected services usually determines the severity optimization can not be achieved using the pre- of the network failure. Therefore, in a next genera- vious generation of OSS systems. The move from tion network, exact information about the service traditional architecture to a next-generation tele- state is essential for network management and communications network poses additional prob- operation. With more advanced services offered, lems for network management and operation. The the structure of services can become even more introduction of multi-layer network architecture complicated. simplifies the development and introduction of Nowadays, gathering information about the advanced services, e.g. providing connectivity as failure is also not simple. The event can be an a network layer service as in IMS, but hides the alarm collected directly from a network element complex relationship between the services pro- or a network management system, an end-to-end vided and the network resources used. In other probe or a third party SLA monitoring engine, but words, Next Generation Networks require Next also a Trouble Ticket generated by a call center Generation Service Assurance to fully protect the or information from a customer self-care system. services delivered to the customer and conserve What is more, these different sources can all report operator revenues. together about the same outage, every one in its own way! This means that we need advanced logic nr 2/2008 (08)
  • 18. 18 > Solutions & Products figure 1 Evolution of services The left panel presents an old-fashioned simple voice customer-faced services. The right panel contains a the complex mesh of resources and resource-facing service with direct mapping between resources and part of a model of a modern Blackberry service, with services the Blackberry for customer is based on. BB Instance Customer facing Services Voice BB Prosumer BB for Business Intermediate Services BB Mechanism Customer BB Transport Resource facing Services Specific BB Generic BB Mechanism Mechanism UTRAN ......... GERAN BSC Network Resources BlackBerry RIM Auth Local Loop Platform Server BTS BTS BTS BTS BTS to find and present clear information for network and responsibilities, often partially outsourced, least, optimal and automated business process and services maintenance staff, as well as a set of doing it in an organized, optimal way with proper management. standardized interfaces to inter-connect all parts prioritization of performed actions, without any of the Service Assurance system. help from OSS system, seems to be a very hard or How to design the ultimate However, delivering precise information about even impossible task. solution the customers and services affected by a failure We can point out the most crucial challenges To overcome the challenges of Next Generation is only one part of modern Service Assurance. for NGSA solution: Networks an operator needs a comprehensive Oper- The other is to improve the process of finding the > providing actual information about the huge ational Support System providing a permanent event’s root cause for an operator’s staff. Support- number of services with complex structure and opportunity to model and monitor complex services ing the engineers in the fast location of the fault’s resource dependencies based on the underlying network resources. A Pro- source is crucial for the operator’s business. The > offering a clear and coherent presentation and gressive Fault Management module with advanced later the reason for a failure is identified, the bigger analysis of events gathered from multiple classes event processing and enrichment should be the the losses it causes. Here we come to another chal- of sources main event source. Standard and common inter- lenge - Next Generation Service Assurance should > organization and automatization of the incident faces to external systems (e.g. Trouble Ticketing, Cus- not only provide visibility of service states, even resolution process. tomer Care, SLA Management, E2E probes) should with failure root cause analysis, but a comprehen- provide the ability to collect events and information sive solution should also proactively support the To summarize, the huge number of services with for alarm enrichment from non-network sources. process of incident resolution to speed-up ser- complex structure and intricate mapping on the By taking a closer look at the telecommunications vice recovery – minimizing losses. When it comes resources, which are essential for an operator’s market we can see that the best strategy is choos- to fixing even hundreds of outages (planned and business growth, imposes a duty on the OSS sys- ing interfaces founded on the OSS/J initiative, which unplanned) per day with complex services based tem to provide clear visibility of the service, easy seems to be becoming the ‘de facto’ OSS interfac- on a mesh of resources, with divided staff skills service control and governance and, last but not ing standard. Such an expanded system needs an technology review [www.comarch.com]
  • 19. Solutions & Products < 19 figure 2 Solution architecture Schematic architecture of proposed Next Generation Service Assurance system. KnowHow CMDB SLA Probing E2E Trouble Ticketing Performance Database Management system system Management Enhanced Communication Bus Reusable components Authentication System Repository Service & Configuration Process Management Service Management Reporting Notification & Service Escalation Service fault Management Enhanced Communication Bus OSS Console WEB Console MEDIATION MEDIATION MEDIATION DEVICE DEVICE DEVICE Mediation Layer Network Environment Next Generation IP Network Platform (e. g. IMS) NMS Element efficient correlation engine to support the presen- ing related tasks should be stored in a Know-How events and the advanced logic to process them tation of the most relevant information regarding Database in order to improve and speed-up solu- automatically shortens the time of failure root upcoming events in an automated way, as well as to tion finding for subsequent, similar cases. In mod- cause analysis and, combined with the workflow implement advanced logic to support the network ern business models many maintenance tasks are system, speeds-up the incident resolution process. engineers in root cause analysis. Automatic busi- outsourced, so there is a strong need to include a That simplifies the network staff’s every-day activ- ness impact analysis on the basis of information highly configurable Web Interface for presenting ities, makes their effort more effective and, from about possible SLA violations, affected customer dashboards or simple task panels for external part- the customer’s point of view, provides more reli- importance, failures in rush-hours etc. should also ner companies. Service Assurance should also have able services offered with higher QoS. Automatic be performed during the event enrichment process control of Service Level Agreement fulfillment and business impact analysis giving task prioritization and incident creation. To deal with emerging inci- direct communication with the customer, such as prevents most important SLA violations and pro- dents, a process management system controlling through Trouble Ticketing. tects VIP customers etc. reducing potential losses. and organizing complex workflow is also crucial. The open interface strategy also makes the solution To structure the business process it is very conve- Benefits more flexible in the perspective of further growth nient to use workflows based on the best practices Using the solution described above we are able and development. Analysis of the processes related described in ITIL and eTOM recommendations. The to provide instant and comprehensive assurance to the assurance of typical services shows that the knowledge gained during hundreds of failure-fix- of offered services. The wide range of gathered majority of human tasks result from data fragmen- nr 2/2008 (08)
  • 20. 20 > Solutions & Products figure 3 Event propagation A scheme of event processing, from ‘rare’ event, correlation and enrichment stages, up to service coming from network elements or systems, through monitoring and incident handling layers. Notification & Process Management OSS Console Escalation Service Incidents Process templates Service Events Service Management Customer facing service SLA Propagation Management Resource facing service Resource facing service Rules Resource Resource Resource Resource facing service facing service facing service facing service Qualified Events fault Management Self Care CRM TT Sources Trouble Tickets Correlation Reasoning engine Rules Aggregated Events OSS Mediation Layer MEDIATION MEDIATION DEVICE DEVICE Correlation Reasoning engine Rules Events Event Sources E2E Network NMS Probes Elements technology review [www.comarch.com]
  • 21. Solutions & Products < 21 tation and redundancy between all the systems > A process management system controlling and and Web GUI enables the possibility of configur- involved in the end-to-end process. organizing the complex workflow in the areas of ing dashboards or panels for use by external part- The integration of the process management Incident and Problem Management, equipped ners. Seamless integration of all the components engine with the OSS Solution, and the foundation with predefined ITIL and eTOM founded process of the Comarch solution with 3rd party software, of a predefined processes on well-documented templates and enabling task automation. through OSS/J interfaces, delivers an OSS system and preconfigured workflows based on the ITIL > Web GUI dashboards and panels with highly which enables Service Assurance to be controlled recommendation, organized in the skeleton of configurable content restrictions for external from one convergent application. the eTOM framework, optimizes human and net- partners’ use. In conclusion, every day we have to deal with work resource usage, thereby reducing redundan- > A Know-How Database to gather and store knowl- new emerging services with steadily increasing cies and ineffectiveness. Having a library of exe- edge, tips, solutions and all necessary wisdom service complexity. This situation introduces new cutable workflows mapped on the eTOM process about the devices, services and procedures related requirements for Operations Support Systems. framework, and a ready to deploy SID based data to service assurance in your business case. Only tools that are service and process oriented model, it is possible to quickly address a chosen > The solution provider’s ability to adapt and cus- with highly automated incident and problem man- eTOM area by building a mesh of coupled work- tomize the off-the-shelf solution according to agement are able to help an operator manage this flows operating on event data. The added value your company’s particular needs, because not live environment of resources, services, custom- can be a redefinition of business processes in the everything that is convenient for other compa- ers and partners. < company, on the basis of ITIL knowledge and best nies is suitable for you. practises, to make them more effective and reduce > Choose a stable, well-experienced solution pro- unnecessary costs. vider with at least 10 years’ experience in the OSS Using the available automations in incident or market, and which is a member of international problem process handling, it is possible to reduce organizations and forums like TMF, ETSI etc. This human interaction by 60% on average. Considering assures you that the supplier knows and tracks that each human task involves a long and unpre- the changes in the IT world and follows new con- dictable pending period, execution of the process cepts and ideas. can be greatly improved, from several hours or days to either minutes or seconds. Comarch’s offer and vision This optimization, together with a Know-How Our proposal is Comarch Next Generation Service Database repository, allows the network staff to Assurance, based on the Comarch OSS Suite 4 mod- operate efficiently and quickly and keeps the busi- ules: Service Management, Fault Management and ness away from unnecessary losses. OSS Process Management. It provides the abil- ity, through a very efficient event correlation sys- What to look for in a Service tem, to monitor complex services, find a problem’s Assurance Solution root causes in an automated way, enrich events When looking for a next generation service assur- with advanced information, e.g. incident business ance solution, you should be sure to consider the impact calculated with the use of external system following elements: information and, most importantly, resolve inci- > A comprehensive service modelling and moni- dents through structured processes modelled in toring engine, providing the mapping between the OSS Process Management module which is resources and services even for complex cases. specifically designed for managing a Telco oper- This should be the heart of Next Generation Ser- ator’s processes. It provides several mechanisms vice Assurance. and tools which enable process automation at > A progressive fault management system, includ- different levels. Each typical, common task can ing advanced event enrichment (with the use of be defined at the highest level as an automatic information from external systems) and a strong process. Finally, Process Management provides correlation engine to assure clear data presen- a scripting mechanism to define actions even at tation and root cause analysis. the atomic level and use them in high level pro- > Automatic business impact analysis giving task cesses as automatic tasks. OSS Process Manage- Jakub Meisner prioritization related to business (e.g. SLA) infor- ment comes with a large number of preconfig- Comarch SA mation. ured workflows based on ITIL best practices. It Position: OSS Solution & Product > Standard OSS/J based interfaces to external sys- also contains automation patterns operating on Manager tems, giving you the ability to collect events and a predefined data model based on SID. A Know- Department: Telecommunications Business Unit information from non-network sources as well How Database integrated with the Process Man- Info: Responsible for developing OSS Me- as protecting system growth possibilities. agement system provides additional added value, diation and the Comarch NGSA solution. nr 2/2008 (08)
  • 22. 22 > Solutions & Products Managing MPLS networks technology review [www.comarch.com]
  • 23. Solutions & Products < 23 figure 1 General view of MPLS network LIB LIB LIB Exit LSR Entry LSR LSR LSR MPLS network LIB LIB LIB LIB LSR LSR LIB LSP (Label Switch Path) Recently operators have been implementing Multi Protocol Label Switching (MPLS) the path, which swaps the packet’s outer label for another label, and forwards it to the next router. The last router in the path removes the label from routes through the BGP process. The routes learned by the PE router are collected in VRF tables (Virtual Routing Forwarding). Each VRF table is created for infrastructure that unifies IP VPN and other data ser- the packet and forwards the packet, based on the each site connected to the PE router. vices. MPLS has been adopted as it allows the quick header of its next layer, for example IPv4. The most popular case for the creation of VPNs is and easy creation of secure IP VPN services, which Each LSR holds a Label Information Base (LIB). when a customer needs access to intranet VPN and represent a less costly alternative to traditional LIBs are tables that contain information about label extranet VPN shared by other clients. Such a sce- leased-line circuits. Enterprise demand has made switching and related activities. Each LSR examines nario is shown below. The service provider routes IP VPNs one of the fastest-growing sources of data the label and inbound interface for the packet and the packets in three VPNs (1, 2, and 3), while one cus- revenue for service providers, therefore speeding up determines the outgoing interface and outgoing tomer belongs to two VPNs. PE routers exchange the development of MPLS networks. In order to use label. Additionally, each LSR can perform an oper- route information through the BGP protocol. all the benefits of MPLS operators or service provid- ation on the label. If necessary it can substitute it The other approach to MPLS VPNs is the tun- ers must have OSS environments that: and forward the packet with a new label. neling Layer 2 point-to-point connection between > Provide up-to-date information about configuration Labeling and building LSPs also allows traffic two customer sites. Layer 2 VPNs are sometimes of the network and elements composing it class differentiation. Specific types of packets may referred to as Pseudo Wire Emulation Edge-to-Edge > Properly monitor the network and provide infor- need to be forwarded to the same hop or along the (PWE3) or Virtual Wire Private Service (VWPS). All mation about the alarms and the network’s utili- same LSP. All the packets to which a specific label these terms refer to the protocols providing tun- zation is assigned form a Forwarding Equivalency Class nels to emulate Layer 2 services like Frame Relay, > Monitor and ensure QoS offered to the operator’s (FEC). An FEC can be variously defined by a provider, Ethernet, ATM, and SDH over packet switched net- customers depending on its size or set of services: An FEC may works like IP/MPLS. Traditional and packet switched > Ensure proper progress of MPLS operational pro- be constituted by all the packets bound for the networks are connected to share resources and cesses within the operator’s environment same LSR entry, all the packets with a defined class extend internetworking. As a result, connected of service, bound to a certain region or matching customer sites work as if they belong to one local MPLS Overview the route statistics for a large service provider. network since customer Layer 2 frames are trans- MPLS puts together connectionless IP with con- parently transmitted through devices residing on nection-oriented networks. It is also called Layer VPN tunnels the customer edge. 2½ technology as it combines Layer 2 advantages The main idea behind the MPLS VPN is that the pro- – speed & efficiency, and Layer 3 advantages – scal- vider’s core routers do not even know about the Managing MPLS Networks with ability. MPLS networks consist of Label Switching VPN networks and just switch the labels inside the the Comarch OSS Suite Routers (LSR) that transmit packets according to MPLS network. Provider Edge routers (PE) take the The Comarch OSS Suite includes a Service and traffic labels introduced by entry LSR and removed responsibility of routing the client’s packets cor- Resource Inventory, Service Provisioning, Network by exit LSR. Another important entity in MPLS net- rectly into and out of the MPLS network. Discovery and Reconciliation, and Performance works is the Label Switching Path (LSP) which is a Every PE router keeps multiple routing tables and Fault Monitoring, as well as Service and SLA path through an MPLS network, set up by a sig- containing definitions of routes to the remote sites. Management. The OSS Framework, which provides naling protocol. The path begins at a Label Edge The PE router keeps track of just those routes which core functionality and supervises the operations Router (LER) that sets an MPLS prefix to a packet. lead to remote sites belonging to the same VPNs of Comarch OSS modules, includes functional- It then forwards the packet to the next router in as the local PE’s client sites. PE routes learn these ities which are shared by all modules: Visualiza- nr 2/2008 (08)