ComBlu leads an expert marketing panel discussing customer-centric content strategies at Chicago’s AMA annual conference.

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Customer-Centricity
Content’s Silver Bullet
#Brandsmart19 | @amaChicago

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#Brandsmart19 Content Strategy Panelists
Jenny Voisard
Senior Consultant
@JennyMakesWaves
@ComBlu
Kelly Stone
Global Social Media Director
FACILITATOR
Kerry Kenny
Assistant Commissioner
Public Affairs
Colleen Thiry
Content Strategy Manager
@KerryBKenny @colleenkthiry@KellyCulinarian

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How do you use content
to be more
customer-centric?
#Brandsmart19 | @amaChicago

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Understand the
unique needs of
your audience.
#Brandsmart19 | @amaChicago
1

5. On access to amazing insights
5
→ Testing ground → Focus group → Measurement tool
@KellyCulinarian

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Leverage the power
of storytelling.
#Brandsmart19 | @amaChicago
2

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On telling a compelling story
@KellyCulinarian @colleenkthiry@KerryBKenny

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Be authentic and
build trust.
#Brandsmart19 | @amaChicago
3

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On staying true to brand
@KerryBKenny

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Connect the customer
experience.
#Brandsmart19 | @amaChicago
4

11. 11 | © TransUnion. LLC All Rights Reserved
On unifying the customer journey
Video email
Organic and paid
social
Website promotions
Insight
Guide
email
Landing page with form
for lead capture
Webinar Emails
@colleenkthiry

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Define and measure
success.
#Brandsmart19 | @amaChicago
5

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Understand your audience
Build authenticity & trust
Connect the customer experience
Harness the power of storytelling
Define & measure success
FIVE PRINCIPALS OF A CUSTOMER CENTRIC CONTENT STRATEGY
#Brandsmart19 | @amaChicago

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Questions?