Here at Communicatto, we’re all about staying ahead of the digital media game. In the name of preparation, we’ve pulled out our crystal ball to get the forecast on 2018 digital media trends. And by crystal ball, we mean 70 years of combined marketing expertise and lots of industry research.

1. Digital media
trends:
Our predictions for 2018

2. Nobody knows what
the future holds -

3. Nobody knows what
the future holds -
but we’ve got a hunch
that 2018 will be
another huge year for
digital marketing.

4. What trends are
bound to come up?

5. What trends are
bound to come up?
Let’s take a look into
the crystal ball
to find out.

6. 1. Investing
in reach

7. As organic reach
continues to decline,
brands will have no
choice but to invest in
digital advertising and
their content strategy as
a whole.

8. Be prepared
to pay to
play in 2018.

9. 2. Smarter
advertising

10. AI isn’t just for facial
recognition technology
and chatbots – it can
also improve ad
spends through more
intelligent ad
targeting.

11. From personalized
email lists to social
media ads that make
people think “Can
Instagram read my
mind?”, digital
advertising is getting
smarter by the day.

12. Vanson Bourne and
Teradata report that
80% of enterprises
are now investing in
AI; clearly, AI will be
#trending in 2018 and
beyond.

14. 3. Strict
privacy
regulations

15. Canada’s Anti-
Spam Legislation
will be more
strictly enforced
in 2018.

16. Any business that
sends out commercial
electronic messages
(like emails and text
messages) must
receive expressed
consent from the
recipients beforehand.

17. Businesses will
also have to clearly
identify themselves
and supply
unsubscribe
mechanisms in
their messages.

18. 4. Marketing
To Gen Z

19. The oldest Gen Z’s
are now graduating
college and entering
the workforce.

20. These tech-driven early
starters are drawn to content
that’s socially responsible,
story-based and platform
specific - in other words,
don’t just throw the exact
same content onto all of your
social media feeds.

21. Gen Z is going to be
around for a long time;
use 2018 to start
adapting to their
online behaviour.

22. 5. Continued
video
domination

23. Video content has
been huge for
years. In 2018,
you’ll have no
excuse not to
create your own.

24. Video is projected to
make up 79% of web
traffic by 2019.
There’s no time like
the present to hone
your video skills - or
get help from the
pros.

25. Thanks for taking
a look into the
future with us!

26. Here’s to 2018!

27. www.communicatto.com