Roka aims to use business and education to empower women and break the poverty cycle in rural India. It does this through collaboration between village women, universities, and corporations to design and sell jewelry. This shared effort divides the work and multiplies success. Rather than traditional charity, Roka takes a social business approach where money is made and social impact is achieved.

1. Turning Rubble into Rupees
Kimberley Abbott
Founder & CEO, Roka
Engineer – Thales Australia

6. Rŏka aims to use economic
empowerment and education to break
the poverty cycle in rural India

7. Collaboration divides the task and
multiplies the success
But it needs to be a shared value relationship

8. Social Business vs Charity

9. Business
Make Money
Do Good
Social impact
Philanthropy
Social Business
Social Business

10. Wouldn’t it be great if
‘Millionaire' was re-
defined to mean someone
who had improved
1 million lives?...

11. give students ‘real assignments’ about
‘real issues’
Communication
plan, marketing
plans
Market
research, sales
channels
Product Design
180 degrees
Market
research, sales
channels
Too often we give students answers to
remember instead of problems to be solved…

12. Roka
40K Group
Young
People
Village women
Uni’s
Corporates
Collaboration and cooperation will beat
competition everytime…

13. Alone we can do so
little: together we can
do so much

14. Thank You!
Kimberley Abbott
CEO Roka, Engineer – Thales
Australia
www.rokajewellery.org
kim@rokajewellery.org