A brief introduction to social media for nonprofits

1. Social Media For Nonprofits

2. What is social media? Platforms and sites that enable users to share content and have conversations online

3. Nonprofits and Social Media Social media is a low-cost way to connect with the community, volunteers, media, potential donors

4. Nonprofits and Social Media Meaningful connections through great content Content creation is collective, participatory Empower users through two-way communication Focus on relationships, not transactions Tell stories about the organization Leverage several social networks Harness power of word-of-mouth

5. Community BridgesSocial Media Platforms

6. Community Bridges on Facebook World’s biggest social network (500 million) Fastest-growing demographic 35+ years old Participatory platform Facebook Pages build loyalty

7. Community Bridges Facebook Page Fans view and share content Integration of content including photos, videos Organize grassroots, plan events Share stories as wall posts, notes External applications enhance pages

8. Community Bridges YouTube Channel Mainstream video publishing platform Potential to create viral content Google integration increases search visibility Google checkout integration to drive donations Easy sharing capabilities

9. Community Bridges Website Most important component of online presence Integrates all other social media channels Provides all relevant information Should be easy to access, navigate

10. Keys ToSocial Media

11. Keys to Social Media Build mutual relationships Be receptive to feedback See what other nonprofits are doing LISTENING

12. Keys to Social Media Start conversations Participate in discussions Don’t just promote yourself Ask questions Engage people Share great content PARTICIPATION

13. Keys to Social Media Give up control Empower people to contribute Leverage your supporters’ social networks TRUST

14. Keys to Social Media Share authentic content Be genuine Trust other voices to tell your story HONESTY

15. Keys to Social Media Determine where you can sustain your presence Plan for content Leave room for spontaneity Measure STRATEGY