This document provides an agenda and information for a Web 2.0 and Online Communities summer school taking place in 2011. It outlines the schedule for the week which includes sessions on getting the best out of user communities, mashups and screen scraping, and an unConference. It also provides details on blog assignments that students must complete, including discussing how information spreads virally online and critiquing a session from the unConference. The document shares information on the conference location and free WiFi. It discusses the importance of different types of users to an online community and ways to encourage user participation and retention.

1. Web 2.0 & Online Communities, Summer School 2011
Day 7: Happy users ☺

2. This week (Week 3!)
Tuesday (day 7):
– Getting the best out of your user communities
Wednesday (day 8):
– Mashups and screen scraping
Thursday (day 9):
– #IRGO2 unConference sessions
– On Friday too!
Miscellany:
– Blog assignment 1 marks (Wednesday – latest)
– Blog assignment 2 due Friday
– Project: Idea selected, research underway, page
created
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3. Blog assignment 2 (28 th January by 5:00pm)
Your assignment this week, is to discuss how
information is discovered and shared virally on
the internet. Your blog should reference an
explicit example and cite (i.e., embedded link)
the key source for your discussion
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4. Blog assignment 3 (4 th February by 5:00pm)
For the last blog assignment, students will be
required to go to at least one session of
the IRGO unConference 2.
Your task is to participate at a session of your
choice (check the programme for the full range
of topics) and then critique this session.
Please feel free to include other media such as
photos etc. of the session in question to augment
your writing.
Read the unConference programme for sessions
of interest and the FAQ page for answers to
common questions.
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5. Programme: http://irgo.otago.ac.nz/programme.html
Free WiFi, food, & engaging conversation!
Hashtag: #irgo2
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6. Where is the CFI?
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7. 7

8. Floorplan
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9. Part 1: Happy, happy
users ☺
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10. What is the lifeblood of your
community?
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12. Lurkers
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13. Newbies

14. Regulars

15. Leaders
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16. Elders

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19. Officials
founders
hosts
techies
moderators
administrators
community

20. Lurkers

21. COMMERCIAL BREAK
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22. We want a growing and thriving community ...
So, how can we encourage behaviours such as:
– Finding new users
– Looking after and nurturing existing users
– Retaining users
– Word‐of‐mouth promotion by users
– Keeping users busy and discourage lurking
– Transform users around online community cycle
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23. Construct a user community strategy
1. Get into your groups at one table
2. Go to the Wiki and navigate to Tuesday > day
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3. Look at pictures:
a) Identify problem or behaviour
b) Suggest action

24. END OF PART 1
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