Learn how best-in-class managed service providers get more from their digital marketing programs. There are plenty of activities IT service providers can engage in with social media, including blogging, friending, tweeting, posting and linking all types of engaging content in their networks. This can be overwhelming, time consuming, and potentially unproductive if you aren’t careful. In this CompTIA webinar presented by Dan Shapero, founder, clikCloud, find out how you can get the most from your social media efforts.

1. Digital Marketing Webinar Series–
Including Social Media in your Marketing
Mix
August 15, 2013

2. Marketing as a Service for Service Providers
• Fully Hosted SEO Websites
• Blogging Service
• Email Marketing
• Social Media Support (Hootsuite Certified)
• Pay-per-click (Google Engage Agency)
Founder
ClikCloud
Digital Marketing
www.clikcloud.com
• CompTIA BOD 2008 – 2011
• SVP/EVP Kaseya 2006 – 2011
• 20 Year Technology Industry Veteran
• Contributing Writer SMB Nation & CRN

3. ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Hosting & Web Analytics Included
• Pay-per-click Ad Management
Attendee Offer:
Free Marketing Consultation
Email: info@ ClikCloud.com
Subject: ”consultation”
“We needed a way to cost
effectively boost our on-line
marketing efforts and ClikCloud
delivered!"
Mike Sickle, President & Founder
of Dynamic Network Advisors
For More Info visit:
ClikCloud.com/comptia

4. Today’s Agenda
• Fundamentals
• Engaging your audience
• Building your network
• Measuring results
• What tools to use

5. Social Media Objectives
Educational
Nurture
Endorsement
Extend Your
Reach
Support your Brand

6. How MSPs Use Social Networks
LinkedIn
Facebook
Twitter
65%
70%
75%
80%
85%
Social Network Use
Social Networks
Source: ClikCloud Survey 2012

7. Social Networks
• Micro Blogs
• Networks
• Groups
• Communities

8. Include Social Media in the Mix
Likelihood of Checking Daily:
Email vs. Facebook?
2X
Likelihood of Purchasing:
Email vs. Facebook?
3X

9. 50 Percent Of Companies Struggling With
SEO Aren’t Integrating Social Media

10. Integrate your Programs
Create a
Video you
YouTube, Link
the video to
your website
Blog about
the video
Tweet about
the blog
Add the blog
to your
newsletter
Feed
newsletter to
your Micro
blogs

11. Tips for Success
• Separate Business From
Personal
• Establish yourself as a
subject matter expert
• Don’t sell
• Involve your team
• Involve your customers
and community
• Stay Casual…

12. Impact of Blogging
• Educates your visitor
• Keeps your site current
• Contributes to your
SEO
• RSS Subscribers
• Contributes to your
newsletter
• Contributes to your
micro blogs
12

13. Tag your Posts
• Twitter
– 140 Characters
– # (hash tag to track
topics)
• Facebook
– @ to tag friends
• Linkedin
– Join Groups
– Create a Company Page

14. Build a Fan Base
• Engage your
staff, customers, prosp
ects, community
• Ask for
testimonial, success
stories, tips, photos, vi
deos, comments, revie
ws
• Have a contents (e.g.
offer a prize for your #1
Fan)

15. Why Track Performance?
• Performance Tracking
Helps Eliminate Waste
• Allows You to “Double
Down” on What Works
• Rule of Thumb: 10X
Return on Your
Marketing Spend
ROI

16. What to Track?
• Mentions
• Sentiment
• Top Keywords
• Top Users

17. Tools
• Bit.ly
• Social Mention
• HootSuite
• MailChimp/Contact
Contact

18. Summary
• Understand your
Marketing
Objective
• Leverage Your
Staff, Customers,
Community
• Measure Results
to Improve ROI
18

19. Questions?
Free Marketing Consultation:
Info@clikcloud.com
Subject: CONSULTATION
www.your-website.com

20. Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Social Media in your
Marketing Mix
Register for future webinars at:
www.comptia.org/events/webinars