1. Hub Culture 2008
Illuminate. Integrate. Elevate.
PAVILIONS
Work. Social.

2. Contents
• Hub Culture Pavilions
Concept
Strategy
Collaborators
Management/Advisory
• General background, history and mission
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

3. Hub Culture Pavilions
Spaces for 21st century work + culture that merge
virtual + physical
Driving revenue through human networks by
connectivity, products and services
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

4. Strategy and Definitions
“Work efficiency technology leaps”
Existing and growing online social network with widget strategy combined with
shared workspace to reduce facilities cost for corporations, enhance facilities
access for individual and SME workers, and reduce travel - globally.
Planning 100 locations by 2012 “sophisticated urban influential”
offering sustainable work efficiency Our target market are global, urban mobile individuals who work for large
technology leaps, value creation corporations, SME’s, at home or independently who are highly connected,
opportunities and serviced unleashed from the 9-5 office, and crave social interaction and connectivity for
ambience to sophisticated urban knowledge work - a high economic value growth area.
influentials and the companies that
employ them, through an internet- “serviced ambience”
powered global network of
collaborative social working spaces. Highly designed, social + work spaces that deliver fee based internet powered
services and products from in-house ‘life assistants’.
“internet-powered”
Extension of website into physical environment, e-commerce model deployed
to nodal points for efficiencies in inventory, archiving and payment systems
“collaborative social working”
Using the social network to identify unseen causal relationships in real time,
and create value by making live person-to-person introductions on site, while
using the network and users to input work on Hub launched “knowledge
projects” which can be sold on to companies. Provide cutting-edge, lux
environment to attract highly discriminating “experience consumers” who wish
to extend curated social environments to their work experience.
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

5. The Next Wave: Hub Culture Pavilions
COMPONENTS
1. Community: a core group of uses, member demonstrated desire to connect
2. Physical: destination to accelerate redefinition of work spaces, social environment
3. Partnerships: a. media b. public sector c. technology d. build-out
DELIVERABLES
1. Reaches next generation workers, highly mobile global influentials
2. Showcases, delivers services in a participatory environment
3. Introduces new work collaboration models, leveraging social network systems
4. Revolutionizes how communities come together to:
increase quality of life
deliver equitable benefits across stakeholder communities
respect support ecosystems
5. Enhance work by efficiently providing modern tools and spaces.
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

6. Key Services
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Private Membership Club Access - monthly and daily membership passes
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Valet concierge services, introductions, fee based assistance
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Business services: bookings, printing, faxing, scanning
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Fast F&B - pre-packaged organics, chilled drinks, and limited self-service hot drinks
Video Teleconferencing - live feeds to other hub locations for video teleconferencing
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Meeting space, collaborative working stations for drop-in or scheduled meetings.
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Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

7. Multi focused firm
A series of profitable niches combined to form Hub Culture’s unique value proposition, but excellence will be focused
on a few categories of service: co-working, knowledge services, and environmental ambience.
60
50
40
HCP
FedexKinkos
W Lounge
Regus
30
Facebook
711 Stores
Starbucks
20 IBM
10
0
Ambience Co-working Biz Services Web Doorman Concierge Membership Fast F&B SNS Storage
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

8. Hub Culture Pavilions: Opening Late ‘08
Luxurious P2P working prototypes in Soho/Tribeca New York and West End London, opening in late 2008

9. User experience
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

10. Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

11. Ecommerce + social networks in real scenarios
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

12. Collaborators
HCP is working with Cisco for implementation on technology hardware, including wifi, routers, integrated communications and telepresence - a new
technology that allows users to conduct face-to-face virtual meetings in real time. Cisco is the lead technology partner for the Pavilions.
HCP is engaging with at&t for high density broadband to be installed to power the Pavilions at speeds up to 25x faster than traditional broadband.
HCP is showcasing Apple equipment for in-house computer experience, projection and administration.
HCP is working with TimeWarner Global Media to include product placement and content into the locations, delivered over the internet.
HCP is working with Pompei A.D., one of the world’s leading retail and design firms, for brand experience and build-out on the Pavilions initiative.
HCP is engaging with the C40 Cities group to offer environmental sustainability solutions to member cities,
with special membership concessions on usage of the Pavilions.
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

13. Development models
3 Development Models
Private: owned and operated by HCP with revenue driven by membership, services
Public: working with economic development leaders to build and run, share revenue
Partner: embed Pavilion franchises into larger developer initiatives, own or share revenue
3 Development Types
Venue: full scale flagship locations arriving in key urban centers, beginning in 2008
Niche: scaled down, easy access versions embedded in malls, hotels, office parks, 2009
Dock: branded product to embed with corporate partners, 2009
Global Capabilities
Content: online integration, blue-chip partners, user generated content, live city-to city feeds,
VOIP and broadband capabilities, unified inventory and outreach
Community: over 4,000 global influentials already meeting at Hub events on all continents, with a
network footprint of 12,000 active, 100,000 secondary.
Over 100 corporate partners signing up for memberships.
8 Social Environmental Benefits
Builds community at the local level
Reduces emissions: less commuting, more collective working spaces.
Social Causes and community service information included in content
Showcase for environmentally sustainable materials, projects and ideas
8 Urban Economic Benefits Boosts connectivity and communications among diverse cultures
“real world” solution to global travel and commuting challenges
Enhances brand of the city as an innovation leader Helps workers by improving the social fabric of work
Sustainability for citizens: integrated vision of work, community and life Carbon neutral? Carbon negative!
Flexible efficiency, productivity gains for companies, individuals
Connects local talent pool to global opportunity and collaboration
Creates facility efficiencies of scale for globalizing businesses
Delivers innovation to companies in search of ideas
Drives economic value creation to nodal points
Increases urban center foot traffic
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

14. SPEAKING
SYNDICATION
SALONS
SECONDLIFE EXPERIENCES
CONTENT 21ST CENTURY
GLOBAL
WEBSITE EVENTS COLLABORATION
WORK/SOCIAL
SPACES
RING
TONES SCENARIO
VEN PLANNING
NETWORKS
Illuminate. Integrate. Elevate.
KNOWLEDGE
Hub Culture provides services to the world’s global urban BROKERAGE
influentials through the provision of content, networks, experiences.
CURATED
Hub Culture is a collaborative network that activates the audience to achieve
INTRODUCTIONS
common goals, working as a knowledge brokerage agent on their behalf and
co-opting stakeholder returns. This gives Hub Culture unique ability to
produce, share and distribute knowledge, content and services to both the
network and outside stakeholders.
Book, website: 2002
Principal Offices: Bermuda (Founded Nov. 2005, IP,web)
London (Founded Oct 2006, services)
Affiliate offices: New York, San Francisco, Singapore, Hong Kong (2007)
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

15. P2P luxnets: your media
45000 Luxnets use social networks to identify and engage with an elusive global community. Instead of CPM
advertising models and rising costs correlated to larger audiences, luxnets use networks to achieve audience
scale and foster group activism. This same model can be applied to any social network.
40000
35000
30000
25000 Print
Online
20000 Luxnet
Participation cost
15000
10000
5000
0 audience
10,000 100,000 1,000,000

16. Grander Scale

17. Audience: Enlisted
What is hub today? 5,000+ monthly unique visitors
80,000+ monthly page views
1.0 million+ hits in 2007
Global email distribution
Feeds up to 100,000
Agent Members: Engaged
10,000 registered global urban influentials
Icons: Observed
100,000 secondary network
5,000 CEOS
finance media tech ngo political fashion trading luxury exec
1,000 global power elite
Tracking the top 2,000
Primary hubs: London, NY, Hong Kong, Singapore, SF, LA, Miami, Paris, Berlin, Milan, Sydney, Tokyo, Delhi, Dubai, Melbourne, BA, Rio de Janeiro, Boston…
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

18. Strong Working Relationships: Globally
Hub Culture has worked with many global brands over the years and has strong partners for the Pavilions project.
Over 4,000 global VIPs and experts have been engaged at live events and roundtables.
Hub Culture’s London office is based inside CNN (but held separately).
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Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.

19. contact
For more information on these and other future scenarios, development of the Hub Culture pavilions, knowledge brokerage and content products please contact
Hub Culture Services Ltd.
16 Great Marlborough Street
London, W1F7HS
United Kingdom
t. +44 207 693 1106
f. +44 207 693 0965
m. +44 7974156458
info@hubculture.com
http://www.hubculture.com
Or arrange a face-to-face meeting at Hub Culture Resort, on Luxury Island in Second Life.
Principal and Affiliate Offices:
Bermuda London Hong Kong New York San Francisco Singapore
The knowledge presented in this document is for the intended named recipient only and should not be passed, reproduced or distributed.
All content and ideas presented in this document are the intellectual property of Hub Culture Ltd. Standard non-disclosure and confidentiality terms apply.
© Hub Culture Ltd. 2002-2008 All Rights Reserved.
Private and confidential, information provided under non-disclosure terms. © Hub Culture Ltd. 2002-2008 All Rights Reserved.