James Norquay Directory at Prosperity Media shares his 14 SEO & Content Marketing tips for 2017. The presentation took place at Growth Hackers Sydney.

2. Thank You
@Connections8
https://au.linkedin.com/in/norquay
Prosperitymedia.com.au
JamesNorquay.com
Slideshare.net/connections8

3. 2005 – 2009 - Built my own network of sites 22
million + visitors. Sold most off some still running.

4. 2009 – 2012 – Helped start the SEO & Content team for Columbus Search +
Worked in house at Virgin Mobile. Main focus was big business SEO for
clients such as -

5. 2012 – Now Started Prosperity Media we worked with
mainly Funded Startups and mid to large business.
Our main Focus is – SEO & Content Marketing

6. 14 Content & SEO tactics to drive
growth in 2017

8. A One Second delay could mean 7% loss in conversion!

9. https://developers.google.com/s
peed/pagespeed/insights/

11. Review competitors for long tail pages

12. Potential traffic
could be HUGE!
Traffic potential from
this one page 10,000
+ a month visitors.

14. Create landing pages based on your company vs. competitors –
Use paid search data + Google Keyword Insights

15. 4. Schema on all content –
Events, Origination, Reviews.

16. Schema.org

17. 5. HTTPS site wide also opt for
Wildcard SSL.
Image - codingo

18. Wildcard SSL
example on Kogan

19. 6. Hreflang on any international
based content.

20. http://hrefbuilder.com/hreflang-checker-validation-tool

21. 7. Canonical Tags

22. https://moz.com/learn/seo/canonicalization

23. 8. Content Marketing

24. Use social media fans with your content
development process

25. Create content for niche
communities like Reddit.

26. Create Content Calendar at the
start of the year for all key events
and tie your content to these.

27. Create
Interesting
content web
assets.
115k shares &
100s of links.

28. Thumbtack Survey Content Idea
1000s of shares
and 100s of
links.

29. https://www.google.com/analytics/surveys/
Use Google Consumer Surveys Low Cost
Survey Answers in your target region

30. EGO Bait Content Marketing

31. 9. Link Acquisition

32. It is important to utilize a varied link building strategy to maintain a natural looking
backlink profile. It is also important to note that link building still counts for 40%+ of
overall SEO ranking as per Moz research.

33. Competitive link acquisition opportunities
Ahrefs + Majestic ect

34. High quality link acquisition

35. Share all your best business deals
and discounts on deal sites.

36. Targeted forum link acquisition

37. Low Quality links – Disavow or take down
+ Be on the look out for Negative SEO attacks
https://support.google.com/webmasters/answer/2648487?hl=en

38. 10. Content Seeding

39. Organic –
- Your Website
- Email List
- Share on Social
- Post on Forums
- Share on Content sites
- Pitch to media
- Guest Post
Paid –
- Paid Email on 3rd party list.
- Sponsored social update
- Social Media Ads
- Paid Search or Display ads
- Content Discovery

40. 11. Review Competitors most shared content &
build similar content.

41. Use Ahrefs.com to search for top shared content
or BuzzSumo.com

42. 12. High end expired domain acquisition.

46. 13. Website acquisition for content growth.

48. 14. Tools – you need to know about.

49. Screaming Frog Analysis

50. SEM Rush

51. Ahrefs

52. Monitor Backlinks

53. smo.knowem.com

54. Sistrix.com

55. Answerthepublic.com

56. Google Search Console

57. http://www.bing.com/toolbox/webmaster
Bing Webmaster Tools

58. Thank You
@Connections8
https://au.linkedin.com/in/norquay
Prosperitymedia.com.au
JamesNorquay.com
Slideshare.net/connections8

59. Image Creds –
Slide 7 – oolrun.com
Slide 10 – travelandlesiure.com
Slide 19 – i-Crossing.com
Slide 21 – Moz.com
Slide 28 – Thumbtack.com
Slide 42 - Nexternal eCommerce Blog
Slide 46 – pdxhamma.org
Slide 48 – Buffer.com