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@Connections8 // ProsperityMedia.com.au
SEO 101
By James Norquay
Who I am – James Norquay
- 9+ years experience in SEO and Digital Marketing
Consulting Director SEO & Content Marketing @ Prosperity Media
- Experience in ASX and global US based companies and
experience on Start Ups and SMBs.
- Rated in the top 25 global SEO’s by Moz.com
- Have headed up SEO and digital marketing directly with the following businesses over the last
few years:
@Connections8 // ProsperityMedia.com.au
@Connections8 // ProsperityMedia.com.au
17.9 Million Australians Are Online!
Over 17.9 million Australians are online and a VERY large percentage of
these users are searching on Google (92%+) on a monthly basis, so SEO
is very important in reaching key customers. Also 47% are now mobile
based users with 39% being desktop based and 13% on Tablets.
Source: IABAustralia
@Connections8 // ProsperityMedia.com.au
Google dominates the Australian
Market - 90%+ market share!
@Connections8 // ProsperityMedia.com.au
Organic vs. Paid
Paid
Organic
@Connections8 // ProsperityMedia.com.au
First Position Average CTR
@Connections8 // ProsperityMedia.com.au
First Key Elements of SEO
1. URL 2. On Page 3. Links 4. Anchor Text
Source: Moz
@Connections8 // ProsperityMedia.com.au
@Connections8 // ProsperityMedia.com.au
Pick a BRANDABLE domain!
Source: Domain Name Sales
Good domains are very expensive!
Source: Domain Name Sales
@Connections8 // ProsperityMedia.com.au
URL Set up on your site for
SEO Benefit
GOOD
domain
name
structure:
BAD
domain
name
structure:
@Connections8 // ProsperityMedia.com.au
@Connections8 // ProsperityMedia.com.au
Link Building is Still Very Important
Source: Moz
@Connections8 // ProsperityMedia.com.au
Examples of Link Styles
@Connections8 // ProsperityMedia.com.au
Link Building is more about Quality
over Quantity in 2015
Link building has changed - it is more
important than ever to implement a high
quality link building strategy that is
future proofed.
@Connections8 // ProsperityMedia.com.au
Ahrefs.com – Link Analysis & Audits –
Review Your Competitors Link Profiles!
@Connections8 // ProsperityMedia.com.au
Track Brand Mentions on Mention.com
+ Google Alerts & Ask for Link Backs
@Connections8 // ProsperityMedia.com.au
Quick Link Placements – About.me &
Crunchbase.com
@Connections8 // ProsperityMedia.com.au
Forum Websites for link acquisition
- Whirlpool.net.au & Quora.com
Deal Websites for link acquisition –
Vogue, OzBargain & RetailMeNot
@Connections8 // ProsperityMedia.com.au
Think about any offline stores for your
business! You can acquire links for online
eCommerce Store!
@Connections8 // ProsperityMedia.com.au
Guides can be a great way to acquire
links, here is a great eCommerce Guide
for Suitcases.
@Connections8 // ProsperityMedia.com.au
Think about any stockiest or product
partners your eCommerce site currently
has. Ask for links back on resource pages!
@Connections8 // ProsperityMedia.com.au
Don’t over do things!
Interflora was penalised heavily
by Google for placing over 150+
similar Advertorials.
Don’t use identical copies on a
huge number of websites.
Keep things natural and
BRANDED.
@Connections8 // ProsperityMedia.com.au
Don’t Use Low Quality Link Building
@Connections8 // ProsperityMedia.com.au
@Connections8 // ProsperityMedia.com.au
On-Page
SEO – Key
Elements
@Connections8 // ProsperityMedia.com.au
Facebook Mark Up & Twitter Markup Tags
@Connections8 // ProsperityMedia.com.au
Do Not Duplicate Website Content
@Connections8 // ProsperityMedia.com.au
Technical SEO is still very important!
@Connections8 // ProsperityMedia.com.au
Ensure page speed is FAST! Delays
mean a loss in revenue!
@Connections8 // ProsperityMedia.com.au
HTTPS is important for
Online Retail websites
@Connections8 // ProsperityMedia.com.au
SEM Rush – Traffic Analysis
@Connections8 // ProsperityMedia.com.au
Screaming Frog – Full Site Analysis
@Connections8 // ProsperityMedia.com.au
Track your site on Google Webmaster
Tools for Issues & Opportunities! Bing
Webmaster Tools is worth using as well!
@Connections8 // ProsperityMedia.com.au
Use Social Media Signals
Source: Moz & JamesNorquay.com
@Connections8 // ProsperityMedia.com.au
Remember low quality SEO can KILL
your site!
A low quality SEO strategy and low quality link
building campaign can have this type of
negative effect on your websites organic traffic.
This is not one of our clients !
@Connections8 // ProsperityMedia.com.au
High Quality SEO can be very powerful if
done correctly
When SEO is completed correctly it can yield a 400,000
unique visitors per month increase in organic traffic.
This is a current client!
@Connections8 // ProsperityMedia.com.au
ProsperityMedia.com.au
hello@
prosperitymedia.com.au
1300 886 452
@Connections8 // ProsperityMedia.com.au

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Online Retailer 2015 Sydney - eCommerce SEO 101

  • 2. Who I am – James Norquay - 9+ years experience in SEO and Digital Marketing Consulting Director SEO & Content Marketing @ Prosperity Media - Experience in ASX and global US based companies and experience on Start Ups and SMBs. - Rated in the top 25 global SEO’s by Moz.com - Have headed up SEO and digital marketing directly with the following businesses over the last few years: @Connections8 // ProsperityMedia.com.au
  • 4. 17.9 Million Australians Are Online! Over 17.9 million Australians are online and a VERY large percentage of these users are searching on Google (92%+) on a monthly basis, so SEO is very important in reaching key customers. Also 47% are now mobile based users with 39% being desktop based and 13% on Tablets. Source: IABAustralia @Connections8 // ProsperityMedia.com.au
  • 5. Google dominates the Australian Market - 90%+ market share! @Connections8 // ProsperityMedia.com.au
  • 7. First Position Average CTR @Connections8 // ProsperityMedia.com.au
  • 8. First Key Elements of SEO 1. URL 2. On Page 3. Links 4. Anchor Text Source: Moz @Connections8 // ProsperityMedia.com.au
  • 10. Pick a BRANDABLE domain! Source: Domain Name Sales
  • 11. Good domains are very expensive! Source: Domain Name Sales @Connections8 // ProsperityMedia.com.au
  • 12. URL Set up on your site for SEO Benefit GOOD domain name structure: BAD domain name structure: @Connections8 // ProsperityMedia.com.au
  • 14. Link Building is Still Very Important Source: Moz @Connections8 // ProsperityMedia.com.au
  • 15. Examples of Link Styles @Connections8 // ProsperityMedia.com.au
  • 16. Link Building is more about Quality over Quantity in 2015 Link building has changed - it is more important than ever to implement a high quality link building strategy that is future proofed. @Connections8 // ProsperityMedia.com.au
  • 17. Ahrefs.com – Link Analysis & Audits – Review Your Competitors Link Profiles! @Connections8 // ProsperityMedia.com.au
  • 18. Track Brand Mentions on Mention.com + Google Alerts & Ask for Link Backs @Connections8 // ProsperityMedia.com.au
  • 19. Quick Link Placements – About.me & Crunchbase.com @Connections8 // ProsperityMedia.com.au
  • 20. Forum Websites for link acquisition - Whirlpool.net.au & Quora.com
  • 21. Deal Websites for link acquisition – Vogue, OzBargain & RetailMeNot @Connections8 // ProsperityMedia.com.au
  • 22. Think about any offline stores for your business! You can acquire links for online eCommerce Store! @Connections8 // ProsperityMedia.com.au
  • 23. Guides can be a great way to acquire links, here is a great eCommerce Guide for Suitcases. @Connections8 // ProsperityMedia.com.au
  • 24. Think about any stockiest or product partners your eCommerce site currently has. Ask for links back on resource pages! @Connections8 // ProsperityMedia.com.au
  • 25. Don’t over do things! Interflora was penalised heavily by Google for placing over 150+ similar Advertorials. Don’t use identical copies on a huge number of websites. Keep things natural and BRANDED. @Connections8 // ProsperityMedia.com.au
  • 26. Don’t Use Low Quality Link Building @Connections8 // ProsperityMedia.com.au
  • 28. On-Page SEO – Key Elements @Connections8 // ProsperityMedia.com.au
  • 29. Facebook Mark Up & Twitter Markup Tags @Connections8 // ProsperityMedia.com.au
  • 30. Do Not Duplicate Website Content @Connections8 // ProsperityMedia.com.au
  • 31. Technical SEO is still very important! @Connections8 // ProsperityMedia.com.au
  • 32. Ensure page speed is FAST! Delays mean a loss in revenue! @Connections8 // ProsperityMedia.com.au
  • 33. HTTPS is important for Online Retail websites @Connections8 // ProsperityMedia.com.au
  • 34. SEM Rush – Traffic Analysis @Connections8 // ProsperityMedia.com.au
  • 35. Screaming Frog – Full Site Analysis @Connections8 // ProsperityMedia.com.au
  • 36. Track your site on Google Webmaster Tools for Issues & Opportunities! Bing Webmaster Tools is worth using as well! @Connections8 // ProsperityMedia.com.au
  • 37. Use Social Media Signals Source: Moz & JamesNorquay.com @Connections8 // ProsperityMedia.com.au
  • 38. Remember low quality SEO can KILL your site! A low quality SEO strategy and low quality link building campaign can have this type of negative effect on your websites organic traffic. This is not one of our clients ! @Connections8 // ProsperityMedia.com.au
  • 39. High Quality SEO can be very powerful if done correctly When SEO is completed correctly it can yield a 400,000 unique visitors per month increase in organic traffic. This is a current client! @Connections8 // ProsperityMedia.com.au