Building Your Practice Profile Through Social Media
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Presented at eCommerce and the Law, The Commons Institute, Toronto, January 20, 2012
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Building Your Practice Profile Through Social Media
- 1. Building Your Practice Profile Through Social Media Connie Crosby Crosby Group Consulting The Commons Institute eCommerce and the Law 2012 Toronto, January 20, 2012
- 2. Today: • Social media statistics • Why social media • Blogging as a cornerstone • Getting started
- 4. Connie’s Disclaimer re: Statistics This is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
- 5. LinkedIn • “world largest professional network” • more than 120 million members • Canada: 4 million members Source: LinkedIn, August 2011 5
- 6. Twitter • Over 200 million users (100 million “active” users) • 200 million messages (“tweets”) sent per day • 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 6
- 7. Facebook • more than 500 million active users • (almost 700 million according to Inside Facebook) • 50% log in on any given day • Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 7
- 8. YouTube • Canada: 17.6 million active users • 71% of Canadian Internet users versus 55% of US Internet users • 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 8
- 9. Google Plus • launched end of June 2011 in closed beta • open beta in September 2011 • 18-35 year olds largest demographic • reached 20 million users after 3 weeks; 67 million by November 2011 • over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 9
- 10. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTube Note: data from various sources 10
- 11. Global mobile use • 5.3 billion mobile subscribers • or 77% of the world’s population • growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 11
- 12. Mobile in Canada • 25 1/2 million mobile phone subscribers • 10 million own smart phones • 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 12
- 13. Use in Canada (millions of users active in the past month) 30 23 15 8 Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 13 Note: data from various sources
- 15. • raise your profile • highlight your knowledge/expertise • connect directly with your clients/target client audience • compete with the “big guys”
- 16. Blogging
- 18. Blogging is.... Cornerstone to your Social Media Plan
- 19. Highlight your expertise Cornerstone to your Social Media Plan
- 20. Highlight Raise your your expertise profile Cornerstone to your Social Media Plan
- 21. Highlight Raise your your expertise profile Cornerstone to your Social Media Plan Bring readers in from social networks
- 22. Highlight Raise your your expertise profile Cornerstone to your Become Social Media findable Plan online Bring readers in from social networks
- 23. Highlight Raise your your expertise profile Cornerstone to your Become Build Social Media findable relationships Plan online Bring readers in from social networks
- 28. Getting Started
- 29. First Steps • focus topic to appeal to audience • pick site name • get your domain • set up website/blog (get web designer help?) • create content! • make it sustainable
- 30. Next Steps • get blog listed - lawblogs.ca, ABA Blawg Directory, subject-specific indices • start small, build • add in other social network tools • get help (assistants, social media consultants) • listen, respond, engage!
- 31. Other networking tools • LinkedIn • Facebook • Twitter • YouTube • Google Plus
- 32. JD Supra
- 33. Scribd
- 34. Legal OnRamp
- 36. Advanced Steps
- 39. Create apps - mobile/social
- 40. Create apps - mobile/social
- 41. Create events - link to social
- 42. Create events - link to social
- 43. Caveats • guidance from UK Law Society - practice note http://www.lawsociety.org.uk/productsandservices/practicenotes/ socialmedia/5049.article • client confidentiality • don’t do anything stupid • policy for staff - http://policytool.net/
- 44. Learn more!
- 45. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 45