This is the presentation given at the Emergency Management Association of Georgia Training Summit in Savannah, May 25, 2011. It covers the various types of social media communication structures, what the public thinks, expects from the Red Cross Study and then offers major reasons to implement social media now.

2. Social Networks have been around Family Friends Colleagues CoWorkers First Responders Local Government

3. How Communications have Changed Over the Years

4. Due to the death of six children within this community, including their own son, three year old Benjamin, Dolphus E. Hughes and wife Ollie felt the community needed telephone service. They purchased the system, which remained Hughes Telephone Company until 1989 . Hughes Telephone Company 1911-1989

5. Hurricane Katrina, 2005 vs Haiti Earthquake, 2010

6. Ernest N. Morial Convention Center, New Orleans, LA. 4 Days Post Katrina http://www.youtube.com/watch?v=3zXZ-R0mcN0&playnext=1&list=PL6DD285E01968E44D

7. Crisis Mapping Case: Haiti haitiaftermath.jpg http://mommylife.net/archives/2010/01/real_hope_for_h.html

8. The Initial Map After the Earthquake haiti.jpg (source: http://www.flickr.com/photos/mikel_maron/4274264767/)

9. OpenStreetMapHaitiCreativeCommons.jpg OpenStreetMap is a Creative Commons project, sort of geographic Wiki. This map is updated in real time. Rescue teams and NGOs on the ground are using Garmin GPS . It only took a few hours to members of the free mapping community to respond. http://www.3d-today.org/2010_01_01_archive.html

10. OpenStreetMapHaitiCreativeCommons2.jpg Yellow crosses indicate the streets blocked by obstacles. Yellow crosses on red background are the collapsed buildings. White tents on a red background are the camps of survivors . http://www.3d-today.org/2010_01_01_archive.html

11. Are you using the same modes of communication To manage emergencies that you were using in 2005?

13. Crisis Communications, same Means of Communication, changes

15. Right Time

16. Make the Best Decisions Possible Georgia (Gwinnett and Douglas Counties) Floods 2009

17. “ We characterize a social network as links from people to other people, groups or information objects. Such objects may be messages, photos, videos, wall postings, notifications, current activities, events, widgets, etc. ” http://www.iscram.org/ISCRAM2009/papers/Contributions/163_An Online Social Network For Emergency_White2009.pdf 2009 - Connie White, Linda Plotnick, Jane Kushma, Starr Roxanne Hiltz, and Murray Turoff. An Online Social Network for Emergency Management. International Journal of Emergency Management 2009 - Vol. 6, No.3/4 pp. 369 - 382

18. Structures behind Social Media

19. Following, Friends, Subscribing

20. Going Viral

21. 2,920 Followers

22. 46, 013 Followers

23. 386,660 Followers

24. 3,989,897 Followers

25. Why So Many?

26. http://www.redcross.org/www-files/Documents/pdf/other/SocialMediaSlideDeck.pdf

27. The Public/Community uses Social Media

28. The Public Wants to Receive Information through Social Media

29. The Community wants to Provide Information

30. People are turning to Social Media for Emergency Information

32. People want to receive emergency information through SM.

33. People report and contribute emergency/events information they observe through SM ( iReport, uReport, iWitness ).

34. People are actively seeking emergency information from SM sites ( Twitter is best in early stages ).

35. People are going to SM for help

36. People expect EM officials to monitor their SM for urgent requests for help.

37. People expect a response in within an hour after posting on SM

39. People think you, yes YOU should be monitoring sites for urgent request.

40. People expect a response within an hour of posting a request for help on SM.

41. This study was conducted on July 22-23, 2010. Almost a year ago.

42. Is your agency using Social Media yet?

43. Weather is on Social Media

44. NOAA http://www.weather.gov/stormreports/

45. NWS PreDefined Hashtags/Icons

46. Skype In: Special Lecturer: Tim Brice National Weather Service developed its Internet presence and incorporating the latest technologies into operational uses. He currently serves as the office GIS and Social Media focal points. Video Presentation http://www.youtube.com/watch?v=PNaTdwGklVg Slide Presentation NWS and Twitter http://ow.ly/51rmp

47. Where is Georgia with SM?

48. GEMA

52. Director of FEMA

56. Homeland Security a

58. President

60. 5 Minute Fugate's Testimony Full http://www.c-span.org/Events/Senate-Homeland-Security-Hearing-on-Social-Media-as-Disaster-Communications-Tool/10737421355-1/

61. Is Your Agency Using Social Media? Yes, I'm talking to YOU!

62. http://www.crcpress.com/product/isbn/9781439853498;jsessionid=ISj9sYmDatbMBk2jpo4phw** E me at connie.m.white@gmail.com Workshops & Consultation Available http://ITSFEM.com