20 metrics for small businesses
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This is the presentation I gave at Bend Webcam in October 2013. Focused on identifying KPI's for small businesses to monitor, manage and improve their online marketing efforts. Heavy emphasis on mobile/local performance.
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20 metrics for small businesses
- 1. “Measure absolutely everything!” – Ian Lurie 20 ANALYTICS POINTS FOR SMALL BUSINESSES @ConradSaam Atticus Marketing
- 3. 2.Domain Authority of Website www.OpenSiteExplorer.com @ConradSaam Atticus Marketing
- 4. 3. Quality/Authority of Inbound Links www.OpenSiteExplorer.com @ConradSaam Atticus Marketing
- 5. 4. Percentage of Links from Low Quality Sites 80+ 50-79 0% 0% 0-20 69% @ConradSaam Atticus Marketing 35-49 3% 20-35 28%
- 8. 7.Value of a Link @ConradSaam Atticus Marketing
- 10. 9.Quality/Authority of Structured Citations @ConradSaam Atticus Marketing
- 11. 10.Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) @ConradSaam Atticus Marketing
- 12. 11.Quantity of Citation Sources @ConradSaam Atticus Marketing
- 13. 12.Quantity of Citations from Industry-Relevant Domains @ConradSaam Atticus Marketing
- 14. 13.Quantity of Citations from Locally Relevant Sites @ConradSaam Atticus Marketing
- 16. 14.Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc.) Google City Experts Yelp Elite @ConradSaam Atticus Marketing
- 17. 15.Quantity of Native Google Places Reviews @ConradSaam Atticus Marketing
- 18. 16.Major Site Fluctuations (up or down) @ConradSaam Atticus Marketing
- 19. 17.Top Entry Pages @ConradSaam Atticus Marketing
- 21. 19.# of Identical Titles or H1s @ConradSaam Atticus Marketing
- 23. Bonus Slide: 21.Best Graph Ever @ConradSaam Atticus Marketing
- 24. Thank You Conrad Saam Atticus Marketing 206 486-2087 @ConradSaam @ConradSaam Atticus Marketing
Notes de l'éditeur
- If you don’t believe me – go back to pre-not-provided times and look at the huge diversity of keywords driving traffic to your most popular pages.Long tell is where the action is.
- # 7 ranking factor for local and primary ranking factor for natural searchWarning – for businesses that are part of networks – in my industry Findlaw, Justia, LexBlog.
- #2 competitive ranking factor for local
- Note mention of Quality/Authority
- #8 competitve ranking factor for local.
- Note – this is NOT Free#5 competitive ranking factor for local
- #3 competitive ranking factor for local.
- Note – these can’t be star only reviewsREVIEW MANAGER DISCUSSIONReview best practices – attorneys nervous about reviews“put a plan into action for garnering reviews from your clients on Google + on a consistent basis”In office BAD to review#6 competitive review factor for local
- Sometimes you don’t know if you are being spammy or not.
- Living in a world of <not provided>
- Marshall talking about content is dead – importance of using social to promote and push content.