22. Ranking for 10 Keywords = Winning
"Every single day 15 percent of the
questions people ask of Google are
questions we've never seen before."
- John Wiley (lead designer for Google Search)
28. You Have to Blog
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33. I Can’t Be in the Media…
HARO (help a reporter out)
34. The Early Bird Gets the Client
Leads convert 22 times
more often when contact
is made in 5 minutes or
less
35. The Early Bird Gets the Client Redux
Top 3 Factors in Hiring a Lawyer:
1.Responsiveness (92% rate it “Very Important”)
2.Track record (80%)
3.Respect in the legal community (67%)
4.Cost (65%)