Business Writing Essentials - 19th July & 15th November 2017
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This comprehensive workshop provides you with an understanding of modern business writing. This will enable you to write emails and other documents more effectively and professionally. Through analysis and hands-on activities, you will learn how to plan, write and edit a variety of documents. You will write case studies and receive feedback from your trainer and other participants on your strengths and areas to improve.
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Business Writing Essentials - 19th July & 15th November 2017
- 2. JUL AUG 12 Advanced Selling Skills - Winning Pitch (9.00 - 12.00) - Close Deals Faster (14.00 - 17.00) 9 PUBLIC TRAINING CALENDAR JULY - DECEMBER 19 Business Writing Essentials - Email Structure & Style (9.00 - 12.00) - Write More Professionally (14.00 - 17.00) 26 Public Speaking Essentials - Overcome Your Nervousness (9.00 - 12.00) - Conquer the Stage (14.00 - 17.00) Selling Skills Mastery - Value Selling (9.00 - 12.00) - Objections & Negotiation Mastery 16 23Selling Skills Essentials - Speak to Sell (9.00 - 12.00) - Network Like a Pro (14.00 - 17.00) SEP 6 Present For Impact - High Impact Presentations (9.00 - 12.00) - Engage Your Audience (14.00 - 17.00) 13 20 Advanced Selling Skills - Winning Pitch (9.00 - 12.00) - Close Deals Faster (14.00 - 17.00) OCT 4Master Presenter - Flawless Q&A (9.00 - 12.00) - Bulletproof Speaker (14.00 - 17.00) 11Public Speaking Essentials - Overcome Your Nervousness - Conquer the Stage (14.00 - 17.00) 18Selling Skills Essentials - Speak to Sell (9.00 - 12.00) - Network Like a Pro (14.00 - 17.00) NOV 1 Advanced Selling Skills - Winning Pitch (9.00 - 12.00) - Close Deals Faster (14.00 - 17.00) 15 Business Writing Essentials - Email Structure & Style (9.00 - 12.00) - Write More Professionally (14.00 - 17.00) 22 Selling Skills Mastery - Value Selling (9.00 - 12.00) - Objections Handling Skills (14.00 - 17.00) DEC 6Present For Impact - High Impact Presentations - Engage Your Audience (14.00 - 17.00) 13Selling Skills Essentials - Speak to Sell (9.00 - 12.00) - Network Like a Pro (14.00 - 17.00) (14.00 - 17.00) (9.00 - 12.00) (9.00 - 12.00) Advanced Business Writing - Reader Friendly Writing (9.00 - 12.00) - Perfecting Your Writing (14.00 - 17.00) Business Writing Mastery - MOM & Memos (9.00 - 12.00) - Reports That Work (14.00 - 17.00)
- 3. Speak to Sell Have a greater influence when speaking in public Engage your audience and get their approval with your message and your delivery Overcome nervousness and master your body language Network like a Pro Learn methods to be more memorable at networking events Approach networkers more confidently than ever before Build credibility and generate referrals from events 23 August & 18 October & 13 December 2017 Winning Pitch Clearly structure your sales pitch Create an impacting offer providing business solutions for your clients Tips to get an instant approval of your deals 12 July & 20 September & 1 November 2017 Value Selling Correctly identify the premium value based on your customer needs Clearly communicate your value with confidence Close the deal with our proven techniques Objections & Negotiation Mastery Confidently handle objections and turn them into winning benefits Find win-win solutions in your negotiations Positively influence results in business negotiation 9 August & 20 November 2017 PUBLIC TRAINING CALENDAR Selling Skills Essentials Skills Selling Skills Mastery SALES TRANSFORMATION PROGRAM Gain increased confidence and find pitching to be enjoyable, not stressful Discover the reasons why clients say yes – and how you can adjust your pitch strategies to suit Use KPI’s winning pitch structure that cuts down preparation time and late nights! Advanced Selling Engage your Audience
- 4. Public Speaking Essentials Present for Impact Master Presenter Overcome your Nervousness How to be ready for every possible outcome Tips and techniques to reduce the stage stress and control your body language Handle your audience rejections and objections with confidence Have a greater influence when speaking in public Engage your audience and get their approval with delivery Overcome stage fright and master your body language 26 July & 11 October 2017 High Impact Presentations Why traditional presentations do not work? Use impacting openings to get your audience interest from the beginning Prepare elevator 60 seconds pitch which will impress your audience Engage your Audience Learn how to prepare audience focused presentations Use a straight to the point way to present Keep your audience full attention without the use of PowerPoint 6 September & 6 December 2017 Flawless Q&A Effectively prepare your audience Q&A sessions Handle the most difficult questions with complete confidence Learn how to build a professional image in your audience eyes through your answers Bulletproof Speaker How to handle senior audiences e.g. BOD and their expectations Master the bulletproof speaker system How to stimulate audience and getting audience to interact 4 October 2017 PUBLIC TRAINING CALENDAR EFFECTIVE COMMUNICATION SKILLS Conquer the Stage
- 5. Email Structure & Style Feel more confident in your ability to write effective and professional emails Adapt your emails and letters to different audiences and situations Understand how to use emails to develop better working relationships Write More Professionally Learn how to give a professional image Eliminate unnecessary wording 19 July & 13 November 2017 Reader Friendly Writing Create a better impression with readers Explore ways to be more easily understood by your readers Explore the 4 C’s of Business Writing (Concise, Clear, Courteous, Correct) Perfecting your Writing Improve the style and accuracy of your own writing Become a guide for team members and colleagues Find and correct common errors 16 August 2017 MOM & Memos Communicate in ways that help improve the accuracy and effectiveness of your minutes Know how to select the right content for different types of minutes Be able to report discussions and actions using correct grammar and tone Reports that Work Project a more professional image through your report writing Write reports which are clear, logical and convincing Produce accurate sections of a report 13 September 2017 TRANSFORM YOUR WRITTEN COMMUNICATION PUBLIC TRAINING CALENDAR Essentials Business Writing Mastery Advanced Business Writing Business Writing Communicate your ideas more effectively in writing
- 10. What about thestructure? Signature / close Greeting / salutation Pleasantries / greeting 2 Reason for Writing Conclusion / call for action
- 11. going well
- 12. What about thestructure? Signature / close Greeting / salutation Pleasantries / greeting 2 Reason for Writing Conclusion / call for action
- 15. More diplomatic and polite • Could is used more often in formal language than can. • In formal language, more formal synonyms are used, e.g. require, receive, assure, contact, further instead of need, get, promise, get in touch, more. • Phrasal verbs, e.g. put off, think about, etc. are more common to informal and neutral email language. • Contractions (I'm, you're, won't etc.) are used less often in formal language. Formal language uses full forms (I am, you are, will not, etc) • Abbreviations, e.g. info, ad, etc. are appropriate for informal language. Formal language uses full words, e.g. information, advertisement, etc. • In formal language, more formal forms of address are used, e.g. Dear sir or madam, Dear Mr Smith.
- 17. Formality Formula Before you begin to write, you should consider: • The “temperature” of the relationship you have with the reader (T) • Your purpose for writing (P) • The medium (M) – (email, report, SMS, etc) T + P + M = Level of Formality
- 19. Apologising
- 20. REMEMBER! I do apologize {verb} Apology {singular noun} -> Apologies {plural noun} Please forgive me {formal} = Sorry about that {informal} I forgive you {very formal} = That’s all right / Don’t worry about it {informal}
- 21. Formal apologetic language: MATCHING FUNCTIONS PHRASES 1. Apology for an error This was caused by an IT malfunction 2. Accepting a complaint We assure you this will not happen again 3. Acknowledging receipt of a complaint letter The item was on sale and therefore refunds are not permitted 4. Explaining a service outage We understand how disappointed you must feel. 5. Assurance I regret to inform you that we cannot take responsibility for this occurrence 6. Replacement We look forward to your continued custom and to serving you again 7. Regret We agree that the usual high standards of our products were not met in this instance 8. Rejecting responsibility I would like to apologise for the error we made 9. Reasons for rejection We have dispatched the new items 10. Trying to retain good will Thank you for your letter of 3 February.
- 23. Formal apologetic language: quiz FUNCTIONS PHRASES 1.Denying responsibility Please allow me to apologise for 2. Re-apologising at the end It transpires that… 3. Formally saying “for telling me about it” Have already taken all necessary measures to ensure that 4. Trying to protect the relationship Thank you for bringing the matter to my attention 5. Explaining who is responsible Have taken personal charge 6. Promising speedy resolution We do not accept liability for 7. Apologising very formally View you as a valuable customer 8. Emphasising desire to keep working together I shall sort this matter out as a matter of urgency 9. Saying the problem is fixed and won’t happen again Has not damaged your confidence in working with us 10. Explaining the cause of a problem Please accept our apologies for the inconvenience
- 24. Page 26
- 26. More polite language Page 27
- 29. “I’m sorry to send you such a long report: I didn’t have time to write a short one”
- 30. The 4 C’s of Reader Friendly Writing 1 – Clear 2 – Concise 3 – Courteous 4 – Correct
- 31. Mr Less-is-more’s pet hates • At the present moment in time NOW • Please kindly find attached I ATTACH • Due to the fact that BECAUSE or SINCE • As can be seen from the following table below THE TABLE SHOWS THAT… • As has already been mentioned… {DOES IT REALLY NEED SAYING AGAIN?} • Each and every ALL • In the future going forward scenario IN FUTURE • In the event that IF • Dear valued customer {HOW CAN YOU VALUE ME WHEN YOU DON’T EVEN KNOW MY NAME?}