Contenu connexe Similaire à Hotel brokers- PHG (20) Hotel brokers- PHG5. 4#
Shared&ownership&
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At#PHG#we#have#rolled#out#shared#ownership#business#units#within#
established#hotel#groups,#both#in#Europe#and#in#Latam.#
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• Vaca>on#clubs#sales#&#marke>ng#management#programmes#
• Feasibility#of#condoMhotel#models,#>meshare,#frac>onal#
ownership,#private#residence#clubs,#etc.#
• Product#design#
• Sales#&#marke>ng#outsourced#services#
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Hotel&asset&transac6ons&
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We#are#a#brokerage#firm#that#is#specialised#in#adding#value#to#
assets#in#a#very#pragma>c#way.#Our#goals#as#hotel#experts#are#your#
goals.#
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• Hotel,#resort,#leisure#parks#and#casino#transac>ons#
• Hotel#reposi>oning#
• Hotel#Investment#/#divesture#mandates#
• Hotel#management#services#
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Our&work&vision&
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The#current#climate#of#scarcity#of#financing#and#weak#consumer#
demand#makes#quite#challenging#carrying#out#opera>ons#with#
hotel#assets.#However,#the#stage#of#the#cycle#where#we#are#in#at#
this#precise#moment#is#the#appropriate#one#to#secure#value#added#
posi>ons#for#the#various#hotel#players#ac>ng#in#the#market.#
PHG#puts#forward#more#than#30#years#experience#in#hotel#asset#
management#and#financing#opera>ons,#investment#and#divestures#
with#banks#and#investment#funds#in#EMEA,#the#Caribbean#and#
North#America.#
Using#a#personalised#vision,#our#partners#demonstrate#a#flexible#
and#down#to#earth#focus#no#longer#available#in#larger#firms.#We#
would#rather#adopt#crea>ve#approaches#to#engagements,#gebng#
involved#with#our#clients,#rather#than#trea>ng#projects#in#a#more#
conven>onal#and#standard#way.#
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6. 6#
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Javier&Torres,&Partner&
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Prior#to#coMfounding#PHG#in#2009,#Javier#Torres#has#been#the#Hotel#
Investment#Officer#for#Spanish#real#estate#Group#Metrovacesa#for#
the#past#15#years,#par>cipa>ng#in#the#acquisi>on#and#management#
of#more#than#40#hotel#proper>es#in#Spain#and#France.#Javier#has#
been#responsible#for#the#roll#out#and#management#of#the#first#
Holiday#Inn#franchises#in#Spain.#Metrovacesa#is#listed#in#the#Madrid#
stock#exchange.#
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Before#joining#Metrovacesa,#Javier#has#held#a#number#of#execu>ve#
posi>ons#in#a#variety#of#groups:#Chief#Opera>ng#Officer#and#
Advisor#Partner#for#Dagufer,#an#advisory#company#with#clients#in#
the#construc>on,#banking#and#real#estate#sectors,#Hotel#
Investment#Officer#for#Riu#Hotels#&#Resorts,#Managing#Director##
and#Opera>ons##Director#for#Iberotel,#a#hotel#chain#with#more#than#
30#proper>es#in#Spain,#Turkey#and#Tunisia#and#Managing#Director#
of#Hotelera#Dianense.#
Javier#has#also#been#General#Manager#at#numerous#proper>es#for#
the#hotel#chains#Sol#Meliá#and#Hotasa,##and#General#Manager#of#
two#hotel#proper>es#with#a#casino.#He#has#held#creden>als#for#10#
years#from#the##Na>onal#Gaming#Commission.#
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Javier#is#currently#responsible#for#the#Asset#Management#and#
Investment#area#of#PHG,#both#at#hospitality#level#an#at#shared#
ownership#level.#He#par>cipates#very#ac>vely#in#management#and#
quality#control#aspects#of#the#opera>ons#deployed#by#PHG.#His#
latest#achievement#has#been#to#leverage#his#banking#experience#to#
launch#a#Hotel#Recovery#Services#prac>ce#oriented#towards#the#
support#of#financial#ins>tu>ons#in#the#recovery#of#hotel#assets#
acquired#through#mortgages.#
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Javier#is#a#very#respected#and#well#known#speaker#at#hotel#
investment#forums#in#Spain.#
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7. 6#
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Ivar&Yuste,&Partner&
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Prior#to#coMfounding#PHG#in#2009,#Ivar#has#held#several#business#
development#roles#in#the#travel#&#hospitality#space#in#Europe,#
North#of#Africa,#Middle#East,#Asia#and#La>n#America.#Most#
recently,#he#was#Managing#Director#of#Corporate#Development#
and#Member#of#the#Execu>ve#Commigee#at#BlueBay#Hotels#&#
Resorts,#the#hospitality#division#of#the#Marsans#Group,#the#largest#
tourist#conglomerate#in#Spain.#
In#his#development#role,#Ivar#was#instrumental#in#the#growth#of#the#
4##star#brand#BlueBay#Hotels#&#Resorts##in#the#Mediterranean#
and#La>n#America#as#well#as#in#the#crea>on#of#the#vaca>on#club,#
BlueBay#Vaca>on#Club#in#America#and#Europe.#
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Previously,#Ivar#was#Director#of#Business#Development#in#EMEA#
with#RCI#(Resorts#Condominium#Interna>onal),#NorthCourse#
Leisure#Real#Estate#Solu>ons#and#Hotel#Dynamics,#three#companies#
under#the#Wyndham#Worldwide#umbrella.#Wyndham#Worldwide#is#
the#world’s#largest#hotel#franchisor.#
In#his#role#as#Director#of#Business#Development#with#RCI#in#EMEA,#
Ivar#has#supervised#the#largest#resort#opera>ons#in#Europe.#He#has#
also#performed#consul>ng#work#for#the#evalua>on#of#vaca>on#
ownership#business#models#with#established#hotel#chains#and#real#
estate#groups#in#Spain#and#France.#
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Ivar#has#also#worked#in#business#and#opera>ons#development#
func>ons#for#companies#in#the#tourism#space#such#as#SITA,#Sabre,#
Spanair#and#Con>nental#Airlines.#He#is#a#speaker#at#hospitality#
events#and#is#fluent#in#French,#Spanish#and#English.#He#holds#an#
MBA#from#The#University#of#Chicago#Booth#School#of#Business.#